
Audi Oman Launches Audi Approved Plus Summer Campaign
To experience the new Audi Approved Plus, visit the Premium Motors Audi showroom in Oman.
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Al Bawaba
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BMW Group Middle East Reports Strong Double-digit Growth in the First Half of 2025
BMW Group Middle East has reported an exceptional performance in the first half of 2025, achieving a 15.3% increase in BMW sales compared to the same period in 2024. This growth underscores the continued strength of the brand in the region, driven by unwavering customer demand, importer excellence, and strategic investments across key UAE remains the leading market in the Middle East, with strong contributions also coming from MINI, BMW M, and BMW Motorrad. The premium automotive brand witnessed remarkable momentum across its product portfolio particularly in high-performance BMW 7 Series remains the flagship in the BMW premium segment, the BMW X7 experienced a strong 18.6% increase in the first six months of the year. BMW M models gained significant traction, growing by 31.6% in the same period – in addition, and notably, M High-Performance models experienced exceptional growth of 46%, underscoring the region's strong appetite for high-performance driving BMW 5 Series also delivered a strong performance, recording a total 23.8% year-to-date increase as of June 2025 – solidifying its position as a key pillar in BMW's premium sedan Middle East achieved outstanding growth in corporate and special sales with an increase of 38.5% in the first half of the year compared to the same period from the previous year. The Corporate Sales Conference held in Oman in the 2nd quarter this year marked a significant milestone for the region, laying the groundwork and setting the foundation for continuous business continued its upward trajectory, with 20% growth over the same period in 2024. The MINI Countryman emerged as the top-selling model with a 40% share, while the John Cooper Works (JCW) variant saw a surge in sales, rising by 63% and accounting for 14% of overall MINI Motorrad experienced impressive retail sales, posting nearly 20% growth in the first half of 2025 compared to the same period in 2024. This remarkable increase reflects the brand's strong appeal, the growing enthusiasm for motorcycle riding in the region, and a commitment to delivering exceptional customer results are also a reflection of the BMW Group Middle East Retail Network development. The ongoing transformation to the new Corporate Identity ' introduces a customer-centric concept with an open, flexible environment designed to deliver personalized experiences across sales and service - all in one space surrounded by BMW and MINI products. This concept enables a seamless "phygital" journey, leveraging the best aspects of both the physical and digital worlds to exceed each customer's individual Support remains a cornerstone of BMW's success in the region. BMW Group Middle East recorded a 7% increase in Customer Support Services in the first half of 2025 compared to the same period last year. Moreover, 76% of BMW customers with vehicles aged up to 10 years are serviced within the authorized service network, which is a true testament to sustained customer loyalty and the ConnectedDrive platform, the BMW and MINI Proactive Care initiative, and the 'Relax. We Care' program, BMW Group Middle East has strengthened the customer ownership experience. Additionally, with various digital customer touchpoints, BMW remains an industry leader in providing a convenient service journey and an excellent execution of aftersales services in the Haririan, Managing Director of BMW Group Middle East, commented: 'Despite regional uncertainties, we have continued to deliver excellence to our valued BMW, MINI, and BMW Motorrad customers. I'm especially proud of the surge in M sales in general and M High-Performance in particular, which confirms the strong emotional connection our customers have with the brand and especially with models like the M5 and the new M5 Touring. I extend my sincere appreciation to our importer network and partners for their dedication and to our customers for their trust. Together, we look forward to building on this success in the second half of 2025.'


Al Bawaba
18 hours ago
- Al Bawaba
Audi Oman Launches Audi Approved Plus Summer Campaign
Audi Oman, represented by Premium Motors, has launched an exciting new Audi Approved Plus Summer Campaign, offering a limited-time opportunity to enjoy the hallmark luxury, performance, and engineering of Audi at exceptional value. This seasonal initiative invites customers to discover a curated selection of certified pre-owned vehicles, each accompanied by a suite of premium ownership campaign showcases compelling deals on a variety of sought-after Audi models, combining performance, innovation, and value. The 2023 Audi Q3 35 TFSI S tronic with 150 HP is available in two configurations, with monthly EMIs starting from OMR 83 and OMR 87. Enthusiasts looking for sporty styling and dynamic handling opt for the 2024 Audi S3 with an EMI of OMR 140 or the S3 Sportback at OMR 143. Those interested in electric mobility have attractive options as well, including the 2022 e-tron Sportback S line is offered with EMIs of OMR 123 and OMR 176, depending on specifications. The high-performance 2022 e-tron SB/ S line is available at an EMI of OMR 132, making it a strong contender for customers embracing Audi's electric Audi Approved Plus Programme is a hallmark of trust and quality in the pre-owned vehicle market, offering customers the same premium experience they would expect when purchasing a brand-new Audi. Designed to uphold the brand's exacting standards, the programme ensures that every certified vehicle meets rigorous criteria for performance, safety, and the heart of the programme is a detailed 300+ point inspection carried out by trained Audi technicians. Each vehicle undergoes a thorough evaluation of its mechanical, electrical, and aesthetic components from the condition of the paint and undercarriage, to key consumables like brake pads and spark plugs. Advanced diagnostic scans are also performed to detect and resolve any hidden issues, ensuring every Approved Plus Audi is road-ready and sets the Audi Approved Plus Programme apart is meticulous inspection along with the comprehensive warranty and after sales support that comes with each vehicle. This combination offers buyers complete peace of mind, reinforcing Audi's reputation for engineering excellence and customer by Audi's legacy, Audi Approved Plus offers a trusted, high-quality alternative to a new car for both daily driving and lasting Nehme, General Manager of Premium Motors, commented: "With the Audi Approved Plus Summer Campaign, we are reaffirming our commitment to delivering the Audi experience without compromise. Each certified vehicle is inspected and backed by warranty and represents our promise of quality and customer confidence. This initiative is designed for those who value a premium customer experience and want to enjoy the drive with the assurance that comes with Audi standards.'Expert consultants are available to provide personalised guidance and test drives, helping customers discover what sets Audi apart in redefining the driving experience in the region. To experience the new Audi Approved Plus, visit the Premium Motors Audi showroom in Oman.


Al Bawaba
18 hours ago
- Al Bawaba
GMC Middle East Debut's Next-Generation 2026 Terrain, Designed to Break from the Pack
GMC Middle East proudly introduces the next-generation 2026 GMC Terrain, a bold evolution of the brand's compact SUV, designed for those who carve their own path. Elevating the premium brand's gateway model, the next-generation Terrain features a fresh new design, refined features and seamless connectivity – ready to take on whatever lies ahead. Distinct Trims, Distinct Lifestyles At the heart of the 2026 GMC Terrain is a refreshed trim strategy that speaks directly to drivers with distinct lifestyles. • Elevation (FWD & AWD): Replacing the former SLE and SLT, Elevation is sporty, versatile, and perfect for everyday adventurers — now available with an optional Black Edition finish for added flair. • AT4 (AWD): Built for those who thrive off-road, this trim offers a lifted ride height, Terrain Mode, lifted suspension, and all-terrain tires for maximum traction and confidence beyond the pavement. • Denali (AWD): The pinnacle of GMC luxury and performance, Denali combines bold styling with premium finishes and advanced capability for drivers who refuse to compromise. Professional Grade Performance Under the hood, the next-generation Terrain features a capable yet efficient 1.5L turbocharged 4-cylinder engine, offering 175 horsepower and on AWD models 275 Nm of torque on paired with an 8-speed automatic transmission. While on Two-wheel drive models (FWD) 250Nm of torque managed through a Continuously Variable Transmission. For off-road enthusiasts, the next-generation Terrain AT4 trim is the most capable ever with enhanced suspension components and greater ground clearance. Distinctive & Purposeful Design The Terrain sports a refreshed exterior with bold new fascias, bumpers, grilles, the introduction of an available two-tone roof and an expanded color palette1. Returning favorites such as Summit White, Ebony Twilight Metallic, Volcanic Red Tintcoat, and Sterling Metallic are now joined by fresh additions including Rapids Blue Metallic, Riverstone Metallic, Downpour Metallic, and Glacier White Tricoat — each one carefully selected to give drivers bold new ways to break from the pack. Wheel options range from 17-inch alloys on AT4 and Elevation, to 19-inch and 20-inch designs on Denali. For those seeking an even more distinctive edge, Elevation also offers a bold Black Edition finish with 19-inch wheels. Inside, premium materials and thoughtful details define the cabin. Available upholstery1 includes Forest Storm with Mahogany Accents, After Dark premium cloth, Gideon Gray/After Dark premium cloth, and perforated leather options in Light Ash Gray or Very Dark Atmosphere — each one designed to elevate the journey. Denali and AT4 trims also include animated LED headlamps and taillamps and walk-up/walk-away illumination - subtle yet powerful design touches that define modern GMC character and connect with their owner at every interaction. Smarter, More Connected At the center of the cabin sits a 15-inch diagonal premium GMC infotainment display2 — more than double the size of the previous generation — paired with an 11-inch diagonal digital driver display. The Terrain also comes standard with Google Built-In, Apple Carplay3 and Android Auto capability3, 5G Wi-Fi4, and a three-year OnStar Connect Services Plan4, offering seamless navigation, real-time information and intuitive control. Additional smart features include a 360° HD Surround Vision and Rear Camera Mirror, standard on all AWD trims, the intuitive AutoSense hands-free power liftgate, available on AT4 and Denali, and Teen Driver Mode. Comfort & Safety Comes Standard Standard comfort features now include remote start, heated front seats, and a heated, leather-wrapped steering wheel, ensuring that comfort comes with you, no matter the destination. For those who appreciate a more premium in-cabin experience, a panoramic sunroof is standard on AT4 and Denali trims. Equally prioritized is safety, with 15 standard safety features5, including Enhanced Automatic Emergency Braking, Intersection Collision Mitigation, Front Pedestrian Braking, Rear Cross Traffic Alert, Reverse Automatic Braking, and Side Blind Zone Steering Assist — technologies designed to keep you confidently in control, wherever the road leads. Black Edition: Bold Looks, Darker Personality Exclusively available on the Elevation trim, the Black Edition transforms the next-generation Terrain with a commanding presence and a darker, more assertive attitude. This edition is all about stealth, sophistication and subtle power. Signature details include black GMC badging, 19' gloss black wheels, a signature Elevation grille with black-painted bars and header, and high-gloss black roof rails. Refined yet rugged, the Black Edition also features black fog bezel inserts, taillamp lens accents, C-shaped grille surround bezels, and a black skid plate – all coming together to give the vehicle a sleek, unified look that's equal parts modern and menacing. Now Available Across the Middle East Starting prices for the Terrain Elevation FWD, including VAT: • UAE: AED 115,000 • KSA: SAR 120,000 • Bahrain: BHD 12,100 • Kuwait: KWD 8,600 • Qatar: QAR 106,200 • Lebanon: USD 39,100 • Jordan: USD 36,900 • Oman: OMR 11,300 To learn more or to book a test drive, visit your nearest GMC dealership or head to for more details.