Shoppers spot discontinued Maltesers flavour back on UK supermarket shelves after a decade
SAVVY shoppers have spotted a discontinued Maltesers flavour back on UK supermarkets shelves after a decade away.
The happy news was posted on the very popular Facebook group NewfoodsUK.
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A new flavour of Maltesers was spotted on supermarket shelves
Credit: Alamy
New Maltesers discovered in Sainsburys
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Shoppers spotted the sharer bag of White Chocolate Maltesers in Sainsburys
Credit: Facebook / Newfoodsuk
The image of the sharer bag was captioned: "More to share bags of the new White Chocolate Maltesers now available at Sainsbury's"
The post racked up nearly 500 likes and 200 comments from chocolate fans eager to share their excitement.
One user wrote: "Had a whole bag to myself Friday night, nice, love Maltesers.
"I did buy from Sainsbury's was on a nectar offer too."
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Another said: "I would love these."
"This is what I was looking for last week!," declared a third fan.
Another added: "I need these."
Many more claimed they looked "yummy" and couldn't wait to buy them.
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The White chocolate snacks
Maltesers' new white chocolate snacks are available at major retailers — but sweet lovers will need to act fast before they sell out.
They were the white chocolate version of Maltesers.
The key difference between them and the original was that, instead of being covered in milk chocolate, they were covered in a delicious white chocolate coating.
Maltesers are round balls of malted milk covered in chocolate.
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They were launched in 1937 after being created by American Forrest Mars Sr.
Maltesers were were originally aimed at "dieting women" as a "lighter" way to enjoy chocolate.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
They have since become popular across Europe and in Canada, Australia and New Zealand.
White Maltesers were discontinued in 2014
White Maltesers were pulled from shelves 11 years after they first launched in 2003.
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White Maltesers were originally launched as a seasonal product but became so popular that they began being sold all year round.
It has been reported that they were discontinued due low sales but many chocolate lovers were devastated to see the end of their run.
In 2017 a petition was started to bring the sweet treat back.
The petition's creator had hoped to garner 2,500 signatures of support but as of March 2024 only 1,637 had signed the campaign.
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In 2022 Mars launched a dark chocolate version of Maltesers.
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