GNC India Launches Keto Surge Whey Protein – Advanced Protein With Fat-Burning Formulation
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Business Standard
17-07-2025
- Business Standard
GNC India Unveils Ayurvedic Honeysticks: Shilajit + Saffron & Ashwagandha for Daily Energy, Endurance, and Stress Relief
India PR Distribution Mumbai (Maharashtra) [India], July 17: Guardian Healthcare Pvt. Ltd., ( the primary franchisee of GNC in India ("GNC India") the trusted name in health and wellness supplements, announces the launch of a category-first innovation, Ayurvedic Honeysticks infused with Shilajit + Saffron and Ashwagandha. With this bold step into functional Ayurveda, GNC India merges ancient Indian adaptogens with modern-day convenience, offering a delicious new way to support energy, vitality, and stress resilience, anytime, anywhere. In an age marked by constant hustle, burnout, and digital fatigue, the modern Indian consumer is increasingly looking for natural, trustworthy solutions to stay balanced, energized, and calm. GNC India identified a critical gap, while ingredients like Ashwagandha and Shilajit are backed by centuries of Ayurvedic wisdom and modern science alike, their consumption has traditionally been inconvenient or unpleasant. These Shilajit & Ashwagandha Honeysticks aim to solve that, making wellness not just effective, but also easy, enjoyable, and portable. This launch marks GNC India's commitment to bridging the gap between tradition and today's lifestyle needs with high-quality, clean-label innovations. Crafted for India's always-on consumers, these 8g single-serve sticks deliver potent actives in a base of pure, natural honey. The Shilajit Honey Stick combines 400mg of premium Shilajit resin with 2mg of high-grade saffron to support stamina, male vitality, and energy. Meanwhile, the Ashwagandha Honey Stick delivers 400mg of pure Ashwagandha extract, known to reduce stress, enhance calmness, and promote sustained energy throughout the day. Ashutosh Taparia, Managing Director & Board Member, Guardian Healthcare Pvt. Ltd., said, "At GNC India, we don't just follow trends, we set them. The Honeysticks are more than just a new format, they are a movement toward effortless wellness. We have taken two of Ayurveda's most respected nature-based ingredients and transformed them into a daily ritual that fits your pocket, your pace, and your palate. Tear it, taste it, and let the transformation begin." Designed for those who are always on the move, these honeysticks eliminate the need for mixing, measuring, or second-guessing. They are 100% vegetarian, preservative-free, and align with the clean-label values of today's conscious consumers. Whether you are powering through a hectic workday, warming up for a workout, or winding down before bed, GNC Honeysticks fit seamlessly into your wellness routine. Balaji Uppala, CEO of GNC India, added, "Consumers today want more than nutrition, they want simplicity, science, and soul in one product. That's exactly what our Honeysticks deliver. They are Ayurvedic, but cool. Functional, but flavorful. Whether you are chasing a deadline or a dumbbell, this is your moment of calm and strength, rolled into one stick of honey." The GNC Ayurvedic Honeysticks are now available in stylish, travel-friendly sachets on GNC India's official website, Amazon, Flipkart, HealthKart, Myntra, Hyugalife, and select offline stores. Special launch offers include combo packs, introductory discounts, and limited-edition wellness hampers curated for fitness lovers, corporate wellness kits, and gifting. GNC India's Honeysticks are here to make wellness simpler, tastier, and smarter. Just tear, sip, and switch on your inner power, no mixing, no measuring, no excuses. For media inquiries, please contact: Tanya Sharma tanya.s@ | +91 99991 47699 About GNC: GNC India is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio. About Guardian Healthcare Private Limited: Guardian Healthcare Private Limited is the master franchisee holder of GNC for India. With 60+ premium pharmacies across the country and over 10 million customers served, Guardian Healthcare is committed to providing trusted health, wellness, and pharmaceutical products with a focus on customer satisfaction, innovation, and transparency.
Business Standard
16-06-2025
- Business Standard
GNC India Launches Protein Wafer: The Best Munch with a Protein Punch! Xtra Crunchy. Xtra Munchy. Xtra Healthy.
India PR Distribution Mumbai (Maharashtra) [India], June 16: Guardian Healthcare Pvt. Ltd., the primary franchisee of GNC in India ("GNC India"), has announced the launch of the GNC Protein Wafer, a revolutionary protein-enriched snack that promises to transform how Indians satisfy their cravings. Combining mouth-watering taste with clean, functional nutrition, the Protein Wafer is designed for the modern-day consumer who refuses to choose between health and indulgence. The GNC Protein Wafer offers a convenient solution for fitness conscious customers on the move. Each pack delivers 10 grams of high-quality whey protein, and is free from sugar, trans-fats, and palm oil. This innovative offering blends taste, texture, and nutritional integrity into a snack that feels like a cheat but isn't. Speaking on the launch, Balaji Uppala, CEO of GNC India, said, "Today's Indian consumer is sharper, more aware, and seeking products that deliver real value, nutritionally and experientially. The GNC Protein Wafer is not just a snack, it's our answer to the evolving lifestyle where protein is essential, but pleasure is non-negotiable. We have created a wafer that is both functional and fantastically craveable." The GNC Protein Wafer supports muscle recovery and lean mass development, while also helping curb those sudden hunger pangs that usually lead to poor snacking choices. With zero sugar and no artificial fillers, it fits seamlessly into high-protein diets, fitness plans, or simply as a smarter everyday snack. Ashutosh Taparia, Managing Director and Board Member of Guardian Healthcare, commented, "Consumers no longer want boring nutrition. They're asking for indulgence with intention, food that performs and delights. The GNC Protein Wafer brings that balance to the shelf--pure protein, rich flavors, clean labels, and total snack satisfaction." The GNC Protein Wafer is now available in three indulgent flavor varieties, carefully crafted to appeal to a wide range of palates. The coffee flavor delivers a deep, roasted aroma paired with smooth creaminess. The chocolate version offers intense cocoa notes wrapped in a delicate crunch. The peanut butter flavor brings a bold, nutty richness that lingers delightfully. Find the GNC Protein Wafer on GNC India's official website and in select retail stores nationwide, or on Amazon, Flipkart, Nykaa, and Hyugalife. The GNC Protein Wafer is poised to be the country's next go-to snack for health-conscious millennials, gym-goers, working professionals, and anyone craving something deliciously functional. Backed by GNC's commitment to innovation and quality, the Protein Wafer is redefining how India eats, trains, and indulges--proving that a snack can be both clean and delicious. For media inquiries, please contact: Tanya Sharma tanya.s@ | +91 99991 47699 About GNC: GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio. About Guardian Healthcare Private Limited: Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.
The Wire
29-05-2025
- The Wire
GNC India Launches Keto Surge Whey Protein – Advanced Protein With Fat-Burning Formulation
Mumbai (Maharashtra) [India], May 28: GNC, a global leader in nutritional supplements, through Guardian Healthcare Pvt. Limited ('GNC India'), GNC's master franchisee in India ( has announced the launch of GNC Pro Performance 100% Whey + Keto Surge, a revolutionary protein supplement that combines high-quality whey protein with fat-burning ingredients to support weight loss and … Continue reading "GNC India Launches Keto Surge Whey Protein – Advanced Protein With Fat-Burning Formulation"
