Aamir Khan explains why Gen Z is obsessed with Ahaan Panday-Aneet Padda starrer Saiyaara: 'Har group ka ek taste hota hai'

Time of India

3 days ago

Aamir Khan lauded the success of 'Saiyaara,' attributing its popularity among Gen Z to a generational shift in content preferences and emotional storytelling. He aims to create films that resonate with diverse audiences, celebrating 'Saiyaara's' debutants Ahaan Panday and Aneet Padda. Khan also announced 'Sitaare Zameen Par' will release globally on YouTube on August 1, 2025.
As Saiyaara continues to soar at the box office and win hearts—especially among Gen Z—Aamir Khan has offered his take on why the romantic drama has struck such a deep chord with younger audiences.
Speaking at a recent event for his upcoming film Sitaare Zameen Par, the Bollywood icon applauded the film's emotional storytelling and youthful energy, crediting its success to a generational shift in taste and content preference.
Aamir Khan
on Saiyaara's
Gen Z
appeal
At a recent event for his upcoming film Sitaare Zameen Par, Aamir Khan reflected on why Saiyaara has become such a hit with Gen Z. He noted that different age groups are drawn to different types of content, and Saiyaara seems to have struck the right chord with younger viewers.
Aamir emphasized that each generation has its own taste, and as a creative professional, he aims to explore diverse stories that connect with audiences across the board.
Aamir further expressed his desire to create films that resonate with a wide range of audiences. He said he wants to make content not just for Gen Z and the younger generation, but also for varied age groups and interests. Exploring diverse themes, he added, allows him the creative freedom to connect with different sections of viewers.
Celebrating the success of Saiyaara
Aamir Khan's comments follow closely on the heels of a celebratory message from his production house, which acknowledged the success of Saiyaara at the box office. The note praised debutants
Ahaan Panday
and
Aneet Padda
for their graceful and emotionally resonant performances, while also commending director
Mohit Suri
for infusing the film with his trademark intensity. The statement also credited YRF for backing a story that blends melody and emotion in a way that clearly struck a chord with audiences.
Saiyaara has emerged as a breakout hit, especially among Gen Z audiences. Its blend of romantic storytelling, fresh-faced leads, and soulful music has struck a chord with young viewers. Debutants Ahaan Panday and Aneet Padda have earned widespread praise for their on-screen chemistry and compelling performances, with both critics and audiences applauding their emotional depth and charm.
Sitaare Zameen Par set for global release
Meanwhile, Aamir Khan also announced that Sitaare Zameen Par will have a global release on YouTube on August 1, 2025. The film, which stars Aamir alongside Genelia Deshmukh and features a cast that includes actors with intellectual disabilities, will be available to stream for Rs 100 in India. It will also be accessible in 38 international markets, each with region-specific pricing.