
Dhanush's Kuberaa Underperforms In Tamil Nadu, Director Sekhar Kammula Reacts
Last Updated:
Kuberaa, directed by Sekhar Kammula, excels at the Telugu box office but underperforms in Tamil Nadu despite Dhanush's lead role.
While Kuberaa has been making waves at the Telugu box office, the film's performance in Tamil Nadu hasn't matched expectations even with Dhanush in the lead. Director Sekhar Kammula, who helmed this ambitious bilingual project, has now weighed in on the mixed regional response.
'In Telugu it has been exceptional. Even the overseas Tamil circuit is going well. But the domestic Tamil market, I was expecting lot more, and I hope it would catch up, because the word of mouth is strong but it is not converting into box office," Kammula told OTTplay.
Shot simultaneously in Tamil and Telugu, Kuberaa was crafted with a pan-India vision. Yet, the buzz in Tamil Nadu hasn't translated into ticket sales. Kammula remains optimistic, especially given the appreciation for Dhanush's performance as a beggar, a role that, he believes, few actors would dare to take up.
'I was in awe of him and thought it was a moment of pride. So, I thought it would catch on in Tamil and really hope that it happens. It is not common that this kind of stories come up often and people take up such roles. I thought it is a special thing and I have a hope," he added.
Kuberaa is a 2025 Indian crime drama directed by Sekhar Kammula, who also co-wrote the screenplay alongside Chaithanya Pingali. Backed by Sree Venkateswara Cinemas LLP and Amigos Creations, the film was shot simultaneously in Telugu and Tamil. The ensemble cast features Dhanush in the lead, alongside Nagarjuna, Rashmika Mandanna, Jim Sarbh, and Dalip Tahil. The project was officially announced in June 2021, with principal photography taking place between February and April 2024. The title Kuberaa was revealed in March 2024.
The film's technical crew includes Devi Sri Prasad as the music composer, Niketh Bommireddy handling cinematography, editing by Karthika Srinivas, and production design by the acclaimed Thota Tharani. Kuberaa hit theatres worldwide on June 20, 2025. The plot follows four individuals, including a beggar, who are handpicked to serve as benamis in a high-stakes corporate scam. Dhanush plays the role of Deva Kallam.
First Published:
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Time of India
22 minutes ago
- Time of India
Lauren Sanchez's pre-wedding trousseau had an Indian connection; Here's what we know
(Image Credits: Instagram) After weeks of keeping things hushed, Amazon founder Jeff Bezos tied the knot for the second time with American-Mexican journalist Lauren Sanchez in Venice, Italy. The star-studded, high-profile wedding turned out to be the affair of the year, with the bride walking the aisle in a stunning Dolce & Gabbana gown, which was an ode to the 1950s glamour. While the bride's trousseau was carefully followed by the fashion police, she made heads turn with her striking presence in every ensemble, proving her fashion prowess. But what stood out was her choice of accessory – a sleek black clutch from the Indian luxury label Ahikoza by Brham. Lauren carried this satin-crafted signature barrel-shaped clutch with her one-shoulder black sequinned pre-wedding dress. Adding a hint of Indian luxury, this sleek accessory from Ahikoza by Brham was founded by designer Namrata Karad a decade ago. Representing quiet luxury and rooted in the philosophy of understated elegance, this timeless piece made an elegant appearance without looking flashy and had no logos or advertisements, but a regal presence. (Image Credits: Instagram) In a heartfelt LinkedIn post, Namrata Karad's husband, Varun Karad, celebrated this proud moment and wrote, 'I rarely post about fashion, but today, I just have to. My wife, Namrata, founded Ahikoza By Brham, a luxury handbag label, 10 years ago with a bold vision: create timeless pieces that embody discreet luxury. There are no loud logos or billboards. Just elegance, quality, and quiet power.' He further added, 'Her bags have been worn by some of the most iconic names in Bollywood, Hollywood, and the fashion world. But today? Something extraordinary happened. Lauren Sanchez – fiancée of the world's richest man – carried Ahikoza. Think about that: someone who can buy anything in the world chose this bag. That's what true luxury looks like – it doesn't need to be explained. It resonates with those who understand. Most people haven't heard of Ahikoza. That's because it wasn't made for most people. But as Namrata's husband, I've seen the artistry and grit behind every piece – and today, I couldn't be prouder." Lauren Sanchez ditched the heavy accessory road and completed the look with her signature solitaire engagement ring and left her hair down in soft waves. Opting for radiant and sculpted makeup, she added a hint of drama with flushed cheeks and sealed the makeup show with a nude gloss charm. (Image Credits: Instagram) However, this is not the first time that Ahikoza went international, as the brand is quietly building its global reputation and is seen carried by several Hollywood celebrities such as Jenna Ortega, Kate Hudson, Mindy Kaling, Catherine O'Hara, Helen Mirren, and others. As South Asia has such a rich history of craftsmanship, India has been a hub for textiles since ancient times, where the crafts have been developed and refined for thousands of years. This, along with the nation's vast diversity of ethnic groups, makes the journey magical. So much of what we see being made by clothing brands in the West is derived and sourced from here. Jeff Bezos & Lauren Sanchez's Lavish Wedding Plans Unveiled; Here's What To Expect Therefore, when one of us breaks the monotony and represents all at an international level, it is not a moment of triumph just for the brand but for all of us.


The Hindu
24 minutes ago
- The Hindu
Producer Dil Raju launches online platform for film aspirants
Dil Raju, one of Telugu cinema's prominent film producers, launched the online platform Dil Raju Dreams, on Saturday in Hyderabad. The platform is designed to function as a bridge that connects aspiring directors, producers, actors and technicians with industry professionals. The website — — was launched by music composer Devi Sri Prasad and actor Vijay Deverakonda, who recalled their early years in the film industry. Speaking during the launch event, Dil Raju stated that the idea came about two years ago, recognising the challenges faced by talented individuals who lack contacts or access to the right avenues in the industry. 'I have also met people who are keen on producing films and register their names with the film chamber, but are unsure of how much to spend on a film, and how to take it to distributors and exhibitors. This platform can help new artistes and producers on how to go about realising their dreams.' Dil Raju stated that a team of professionals will vet the applications and contact aspirants for the next step. He stated that through his production house, Sri Venkateswara Creations, backed by three decades of experience in film distribution and production, has been producing big budget films. An offshoot of this was Dil Raju Productions, aimed to encourage new directors. Actor Venu Yeldandi turned director with Balagam and the Telangana family drama made with a modest budget went on to be a critical and commercial success. Dil Raju stated that ever since, his family and associates have shown keen interest in encouraging new talent, and that this website is a step in that direction. Recently, Dil Raju also joined hands with Quantum AI Global to launch Lorven AI Studio. According to a statement from the company, artificial intelligence tools will be used to enhance every stage of the creative process, from script development and pre-visualisation to production design, post-production, and audience engagement. Raju revealed that AI is being used for the pre-production work of one of his next productions, Rowdy Janardhan, starring Vijay Deverakonda and directed by Ravi Kiran Kola.


Mint
30 minutes ago
- Mint
'Media would write Sridevis dumb, I refuse to believe that': Poonam Dhillon
Mumbai (Maharashtra) [India], June 30 (ANI): Veteran actor Poonam Dhillon, who won countless hearts with her graceful screen presence and ethereal beauty as part of Indian cinema since the late 70s, continues to captivate audiences with her timeless charm. Recently, Poonam sat down with ANI to give a sneak peek into how yesteryear actresses used to behave on and off sets. Poonam quipped, "Oh, I've done that for years. I was this dumb blonde. I didn't understand anything anybody was saying for years and years." She also explained why earlier heroines used to behave in such a manner. And it does make sense. "It was for two reasons. Sometimes if non-veg jokes were being cracked on the set so you didn't sit and guffaw with them. You just pretended you didn't understand only what they've said. So that, you know, that little distance is maintained. Because the moment you start backslapping and cracking non-veg jokes with the heroes, they, in our times, used to think that it's a signal that you are a little more than willing for certain things. So being dumb was very convenient for years," Poonam said. She also talked about how the media had misconceptions about late actor Sridevi. "Sridevi is such a brilliant actor. She cannot be so brilliant if she were dumb. The media would write, 'oh she's dumb. She'll say ask mummy, ask mummy.' I say that's a ploy. She's a very bright and sharp girl. Otherwise, how can she be such an amazing actor? I refuse to believe it," Poonam recalled. Poonam worked with Sridevi in films such as 'Sone Pe Suhaaga' and 'Judaai'. Poonam's films 'Red Rose' and 'Nishana' were also Hindi remakes of Sridevi's notable movies in Tamil and Telugu languages. Opening up about her experience working with the late star, Poonam shared, "I've always been an admirer of her work. I have worked with her in a couple of she was a subdued person." Sridevi breathed her last on February 24, 2018, in Dubai. (ANI)