The 55 best Amazon July Prime Day UK deals of 2025 according to our experts - including top offers on Apple, Shark and Amazon devices

Daily Mail​

6 hours ago

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The wait is officially over: Amazon Prime Day 2025 has kicked off, and the deals are rolling in fast.
This year, Prime Day spans a full four days, the longest and biggest event yet, with millions of jaw-dropping discounts across nearly every category imaginable until Friday, July 11, at 11:59 pm.
From Amazon devices, Shark vacuums and Apple AirPods to Ninja kitchen appliances, and more, top-rated products are up to 85 per cent off.
Right now, score the Apple AirPods Pro 2 and the Amazon Fire TV Stick 4K at their lowest prices of the year during July's Prime Day event.
New for this year, Amazon has introduced Today's Big Deals, featuring daily themes curated exclusively for Prime members, including limited-time 'New Deal Drop' deals launching at midnight every day throughout the shopping event.
And if your not a member yet you can sign up for a free 30-day trial and start saving immediately - all Prime members get access to every single Prime Day offer, along with perks like fast and free delivery.
How are we sourcing the best deals? Our team of shopping journalists has been bringing you the best deals from Amazon's shopping events for years.
Amazon doesn't see our articles before they go live, and they can't pay for good reviews or placement. We write for you, not them.
Not only do we track down the products you love among the millions on offer, but we also price-check every item to make sure you're getting the best deal - whether it's the lowest price, the best price, or a rare discount.
Don't know where to start? We've has got your back. Here are the very best deals as they drop.
The best Amazon July Prime Day 2025 deals
Ring Battery Video Doorbell (2024 release)
Amazon's Ring Battery Video Doorbell (2024 release) is its lowest-ever price for Prime Day, now half-price.
With enhanced resolution, Head-To-Toe View, real-time alerts, and Colour Night Vision, you can view your doorstep clearly, even in low-light conditions.
Plus, with the Quick Replies feature, you can conveniently answer the door when your hands are full. Upgrade your home security with this feature-packed video doorbell at an unbeatable price.
£49.99 (save £49.99) Shop
Shark FlexBreeze HydroGo Cordless Fan
Put an end to sleepless nights and stuffy working from home days with the on-sale Shark FlexBreeze HydroGo Cordless Fan, now under £100 (23 per cent off) and selling fast.
Take ultra-fine mist anywhere with quiet, powerful airflow that reaches up to 20 meters indoors or out.
£99 (save £30) Shop
Ninja CREAMi Ice Cream Maker & Frozen Dessert Maker with 3 Tubs NC300UK
The 'brilliant' Ninja Ice Cream Maker is now £43.99 off on Amazon, and it's perfect for homemade treats all summer long.
With seven preset programs and three tubs to make multiple flavours, it's your go-to for customised ice cream, sorbets, smoothies, and more.
£156 (save £43,99) Shop
Our Place Always Pan 2.0
Not to be missed this Amazon Prime Day is the sell-out Our Place Always Pan 2.0, on sale for under £100.
An upgrade from the original Always Pan, it does the work of 10 traditional cookware pieces, saving you valuable time and space in your kitchen.
Other upgraded features see improvements to its non-stick, and it can now be taken from the hob to the oven.
£99 (save £26) Shop
Shark Stratos Cordless Stick Vacuum Cleaner Pet Pro
Calling all pet owners! The Shark Stratos Cordless Stick Vacuum Cleaner Pet Pro with Anti Hair Wrap Plus is now a massive 42 per cent off this Prime Day.
With a DuoClean floorhead that glides from carpets to hard floors, and with two motorised brush-rolls in one floorhead, you'll be able to seamlessly suck up dust and dirt throughout your home. Plus it has LED headlights that illuminate hidden dust.
£229.99 (save £220) Shop
Ariel Platinum PODS®, Washing Liquid Laundry Detergent Capsules 120 Washes (60x2)
You can get 120 Ariel laundry capsules for 31 per cent off right now on Amazon.
Helping you lift stains, brighten, freshen, and protect fabrics and with brilliant stain removal even in a cold wash, this deal will save you a very helpful £11.01.
£24.99 (save £11.01) Shop
Oral-B Pro 3 Electric Toothbrush For Adults
The Oral-B Pro 3 Electric Toothbrush is always an Amazon bestseller and is now at 38 per cent off.
Featuring three modes including teeth whitening, a Cross Action brush head, and a convenient travel case, it's been trusted by over 1,000 buyers in the last month and ranked as Amazon's number one bestseller in Rotating Toothbrushes.
£62 (save £38) Shop
Apple iPad 11-inch
Don't miss out on a rare 14 per cent off the Apple iPad 11-inch this Prime Day.
Featuring the blazing-fast M2 chip, a stunning Liquid Retina display, and support for Apple Pencil Pro and Magic Keyboard, it's perfect for everything from creative work to entertainment on the go. Whether you're editing 4K videos, multitasking with ease, or diving into immersive AR, the iPad 11-inch delivers desktop-level performance in a sleek, ultra-portable design.
£284 (save £45) Shop
Remington Shine Therapy Hair Straightener
Get salon-worthy, sleek, and shiny hair with the Remington Shine Therapy Advanced Ceramic Hair Straighteners, now a bestselling item at a remarkable 71 per cent discount.
Featuring advanced ceramic plates infused with nourishing Moroccan Argan Oil, these straighteners offer a cheap alternative to GHDs, delivering excellent results and receiving rave reviews from satisfied customers.
£22.99 (save £57) Shop
Maybelline New York Lash Sensational Sky High Mascara
Beauty fans can now save on Amazon's top-selling mascara, a favourite among our editors, now available at a 45 per cent discount. The Maybelline Lash Sensational Sky High Mascara features a flexible brush designed to volumize and extend each lash from root to tip.
This ultra-black formula is infused with bamboo extract to strengthen lashes and includes fibres to ensure long, full, flake-free, and smudge-free lashes.
£7.19 (save £5.80) Shop
Ninja Foodi StaySharp Knife Block with Integrated Sharpener, 5-Piece Knife Set
Get the bestselling 5-piece Premium Kitchen Knife Set from Amazon Prime Day, now back on sale with 35 per cent off!
This set includes a Chef Knife, Bread Knife, Slicing Knife, Utility Knife, and Paring Knife, all kept razor-sharp with the integrated StaySharp sharpener in the storage block.
£109 (save £60) Shop
Lenovo LOQ | 15.6 inch Full HD Gaming Laptop
Unleash your gaming potential with the Lenovo LOQ 15.6" Full HD Gaming Laptop which is now a very enticing 19 per cent off.
Powered by high-performance processors and cutting-edge graphics, it delivers smooth gameplay and fast multitasking. Don't miss this chance to level up your setup at a serious discount.
£599.99 (save £142.91) Shop
Apple AirPods Pro (2nd generation) with MagSafe Case
On the hunt for some new AirPods? These Apple AirPods Pro (2nd generation) with MagSafe Case are currently 22 per cent off for Prime Day.
With a MagSafe charging case, Adaptive Transparency and Personalised Spatial Audio, they're a great pair for achieving fabulous sound quality for up to 30 hours of total listening per charge.
£179 (save £50) Shop
Andrex Ultimate Quilts Toilet Paper 24 Rolls
Now 16 per cent off, it's a great time to stock up on household essentials like these Andrex super soft toilet rolls.
Perfect for busy households, don't miss out on 24 rolls for under £13.
£12.31 (save £45) Shop
Apple AirTag
Keep track of your luggage on any booked summer holidays with the Apple AirTag. A modern-day essential, this handy little device connect with the tap of a button with your Apple device.
The innovative technology will guide you right back to your item, whether it's a suitcase, purse, keychain, or even the remote control that somehow always ends up lost. Never again!
£28 (save £7) Shop
John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
Looking to add thickness and body to fine hair? The John Frieda PROfiller+ Range is expertly formulated for thin, flat hair and it's on sale this Prime Day.
Cleansing hair, it thickens hair strands overall by 200 per cent, leaving it looking fuller-bodied. The range also uses biotin to help reduce hair loss due to breakage. It's a winner for us.
£16.74 (save £8.25) Shop
Echo Pop with Alexa
The Echo Spot, a sleek, smart alarm clock with Alexa and vibrant sound is perfect for fitting in to smaller rooms and is now hugely reduced in the Amazon Prime Day sale.
This customisable smart clock lets you see the time, weather, and song titles while controlling your smart home devices and playing your favourite music.
£20.99 (save £24) Shop
Coca Cola Zero Sugar 24 x 330ml Cans
You can score a mega 61 per cent off deal on the pack of 24 cans of Coca Cola Zero cans this Amazon Prime Day.
Perfect for keeping your fridge stocked ahead of summer entertaining, it's a grocery deal not to be missed.
£6.75 (save £10.75) Shop
Ninja Double Stack XL Air Fryer, Black/Copper SL400UKCP
Get Ninja's latest air fryer at 31 per cent off (that's its lowest price at Amazon thus far) and enjoy its extra-large 9.5L capacity, perfect for feeding eight people.
Save space with its slimmer, stacked design and cook meals up to 55 per cent faster than fan ovens.
£184.99 (save £85) Shop
Calgon 4-in-1 Washing Machine Cleaner and Water Softener Tablets, 75 Count
If the laundry bags are piling up summer holiday washes, then you might be using your washing machine a lot more.
If that's the case, then this deal on the Calgon 3-in-1 washing machine tablets could keep your machine in check.
£12.99 (save £15.01) Shop
Ring Battery Video Doorbell Plus (Newest gen)
Upgrade your home security with the Ring Video Doorbell Plus, now 38 per cent off, in this unmissable Prime Day Deal.
Enjoy a crisp 1536p HD video so you know exactly what's going when your Video Doorbell is pressed while the head-to-toe view lets you see more of people and packages on your doorstep so you'll never miss a parcel.
£79.99 (save £50) Shop
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes
Now a massive 60 per cent off, it's a great time to stock up on your pets flea and tock treatment. A must for those with cats and ferrets, you can get six pipettes for under £20.
£17.19 (save £25.80) Shop
Amazon Kindle (16 GB)
A Kindle is a very practical way to carry all your holiday reads in one super lightweight device.
The lightest and most compact Kindle yet, it's now on sale this Amazon Prime. It also comes with a brighter front light at max setting, higher contrast ratio and faster page turns for an enhanced reading experience. Win-win.
£74.99 (save £20) Shop
Amazon Fire TV 55-inch Omni QLED series 4K UHD smart TV
Experience immersive entertainment with the Amazon Fire TV 55-inch Omni QLED series 4K UHD smart TV, now at its lowest recorded price.
Enjoy stunning visuals with Dolby Vision IQ and seamless voice control with Alexa, all while saving 39 per cent before this limited-time offer ends on July 17 at 11:59 PM - act quickly, as stock is limited to one per customer.
£459.99 (save £290) Shop
Tefal Comfort Max, Pan Set
Use the Amazon Prime Day sale to upgrade your kitchenware with this unmissable deal on the Tefal Comfort Max Pan Set.
These all feature the iconic Thermo-Signal technology, ensuring perfect cooking results. It also has a safe and durable non-stick coating, making cooking and cleaning effortless.
£54.99 (save £25) Shop
Echo Dot with Alexa
The Echo Dot 5th generation is on sale for 44 per cent off in an early Amazon Prime Big Deals Day sale deal.
Hailed as the best-sounding Echo Dot yet, users can expect an improved audio experience compared to any previous Echo Dot with Alexa, boasting double the bass with clearer vocals and vibrant sound in any room.
It even comes with a temperature sensor and improved tap gestures.
£30.99 (save £24) Shop
Tapo Smart Plug Wi-Fi Outlet (4 Pack)
Get the Tapo Smart Plug four-pack now for £15 off. Control your devices with ease using voice commands through Amazon Alexa or Google Assistant, and enjoy a hassle-free setup with no hub required.
Plus, schedule and manage your electronics remotely using the free Tapo app for ultimate convenience.
£24.99 (save £15) Shop
Oral-B Pro Cross Action Electric Toothbrush Head (8 Pack)
Upgrade your oral care routine with the Oral-B Pro Cross Action Electric Toothbrush Heads - a pack of 8 now at a fantastic 54 per cent off.
Unleash the power of X-shaped bristles for up to 100 per cent more plaque removal, reaching places other brushes can't, while the innovative design turns brushing into a visual delight as the bristles change colour from green to yellow, reminding you when it's time to switch for continuous optimal cleaning.
£16.70 (save £19.29) Shop
CeraVe Hydrating Cleanser for Normal to Dry Skin, 236 ml
CeraVe Hydrating Cleanser is a skincare staple loved by many for its nourishing formula that respects your skin's natural barrier, with essential ceramides and hydrating hyaluronic acid.
At just £7.79, it's a steal, making it a smart choice for effective yet gentle cleansing that locks in moisture for 24-hour hydration.
£7.97 (save £4.53) Shop
Oatly Barista Oat Drink Long Life 6x1Litre
A bestseller last Prime Day, Oatly is back on sale and a brilliant find for those who have swapped to oat milk.
Now under £10 for six 1 litre bottles, it's a brilliant time to stock up and save on your weekly shop
£9.69 (save £2.91) Shop
Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, SPF50+, 50ml
The number one bestseller in beauty on Amazon, Garnier's Vitamin C Daily UV Brightening Fluid SPF50+ is now under £6, and shoppers say they wear 'this instead of makeup' in the heat.
Lightweight, non-greasy and glow-boosting, it protects against sun damage while giving skin a radiant, even finish.
£5.84 (save £7.15) Shop
Slumberdown Cool Summer Nights 4.5 Tog Double Duvet
Switching to a lighter duvet is a must for warmer nights, and the Slumberdown Cool Summer Nights 4.5 Tog Double Duvet is now just £17.90.
Lightweight, breathable, and moisture-wicking, it's a popular pick for staying cool and comfortable on hot, sticky nights.
£17.99 (save £7.09) Shop
Russell Hobbs Supreme Steam Iron, 2400W, 23060
Every household needs a reliable iron, and this bestselling Russell Hobbs Supreme Steam is now just £14.92, down a whopping 70 per cent from £49.99.
With a smooth-glide stainless steel soleplate, self-cleaning function, and powerful steam boost, it makes tackling wrinkles quick and effortless.
£14.92 (save £26.07) Shop
Gillette Venus ComfortGlide Women's Razor Spa Breeze, 1 Refill Razor Cartridges
Don't forget to stock up your beauty cupboard this Prime Day - there's plenty of bargains to be found including the Venus ComfortGlide Blades that lathers and shaves in one stroke.
£9.98 (save £3.51) Shop
eufy L60 Robot Vacuum Cleaner
This Prime Day deal, exclusive to Prime members, gets you a top-rated robot vacuum for just £159.99.
With 5,000Pa suction, laser mapping, and smart app controls, it delivers powerful, customisable cleaning that handles crumbs, carpets, and no-go zones with ease.
£159.99 (save £90) Shop
PURINA ONE Chicken Dry Cat Food 6kg
Usually £36, this massive bag of Purina ONE Adult Cat food is a great deal for those of us who own more than one cat or want to save on the weekly shop.
Specifically formulated to meet the nutritional needs of adult cats, the biscuits will keep your furry friends healthy from the inside out.
£23.89 (save £12.20) Shop
Regina Blitz Household Towels – 12 Rolls Per Pack
Excellent value under £20 for 12 rolls, this is a brilliant deal for busy families going into spring.
The triple-layered, super-strong, super-sized sheets are brilliant for even the largest spills and are your ideal companion for everyday household cleaning.
£17.79 (save £12.12) Shop
Bed Head by TIGI | Recovery Shampoo and Conditioner Set, 750 ml ( Pack of 2)
The number one bestselling Bed Head by TIGI Recovery Moisture Shampoo and Conditioner Set works together to hydrate and prevent split ends by deeply cleansing and moisturising frayed cuticles and parched tresses.
The bestselling Shampoo & Conditioner Set is now a huge 62 per cent off - reduced to just £13.77 for huge 750ml bottles.
£11.99 (save £19.51) Shop
Honeywell TurboForce Power Fan
Powerful, portable and lightweight, the Honeywell Turbo Fan features an adjustable tilting head that pivots 90 degrees for maximum airflow circulation of up to 32 feet, helping keep an entire room cool.
The cooling desk fan from Honeywell has thousands of praised-filled reviews, with shoppers hailing it a 'powerful little fan' that 'will blow you away'.
£15.99 (save £16.50) Shop