7 Crucial Steps To Take Before You Post On LinkedIn (grow Faster)

Forbes

21-07-2025

7 crucial steps to take before you post on LinkedIn (grow faster)
LinkedIn's algorithm changed while you were sleeping. Your brilliant posts bomb because you're playing by old rules. The platform rewards preparation over perfection, yet most creators still think only a killer hook guarantees success.
But people growing on LinkedIn know better. Your pre-posting ritual determines whether 500 people see your content or 50,000. I built my LinkedIn to 40,000 followers by testing these seven moves, and they consistently deliver results.
Try these moves before your next post and watch your engagement increase while others wonder why their "value-packed" content gets three likes. Extreme people get extreme results.
Set up your LinkedIn posts for success: 7 things to do before hitting publish
Your content shows up more for people you've messaged. Pick five connections who match your ideal client profile. Send casual messages about their recent posts or achievements. Reference something specific from their content. Ask about the results they mentioned. Share how their framework helped you solve a problem. Make it personal, make it concrete.
LinkedIn tracks your messaging patterns. When you actively engage with someone through DMs, the platform categorizes that relationship differently. Your next post jumps to the front of their feed queue.
Think about it. You message someone about their pricing strategy insights at 9am. You post about overcoming pricing objections at 10am. They see your content immediately because LinkedIn knows you're actively connected. Strategic relationship building boosts visibility.
Scroll your feed with purpose and leave thoughtful comments that showcase your expertise. Share the love, spread your strong beliefs, win karma points. The algorithm rewards active users. But most people comment on huge accounts thinking it'll give them exposure. No.
Find creators with 2-10x the following of your account, who get solid engagement. Look at their recent post. Write comments of substance. Add value. Challenge popular opinions with data. Agree enthusiastically when someone nails a truth others ignore. Above all, be real. Your comments become mini-demonstrations of your expertise.
With the right kind of LinkedIn commenting, people click your profile before you even post. They're primed to engage when your content appears an hour later.
Keep the commenting going, but this time be more targeted. Find posts from people who represent your dream client and leave intelligent responses on their content, regardless of their follower count. When they check your profile, they'll see your latest post sitting right there.
Search LinkedIn for exact job titles. "CMO SaaS startup" or "Founder coaching business 1-10 employees." Check the searches daily. When your ideal client posts about challenges you solve, that's your moment. Drop wisdom that makes them think differently. Share a counterintuitive approach. Mention a result without being salesy.
They'll click your name out of curiosity. Your profile displays your latest post about solving their exact problem. You've created serendipity.
Every time you post, those first few comments create momentum. The algorithm sees early engagement and pushes your post further. So create a system for getting them.
Build your LinkedIn support squad intentionally. Collar five to ten people who understand the game and create a simple system. Use a Slack channel, WhatsApp group, even a basic email thread. Test this out before judging it.
Post at the same time every day and make sure your group knows when that will be. Drop your link into your group and watch the magic happen. But make it genuine. These should be people whose content you actually admire. Return the favour, and make commenting on their posts part of your regular routine. When you help others win, you win. Build deeper connections through this approach.
Check your headline, CTA, and featured section with fresh eyes. Your post might go viral, and you want to make sure new visitors convert. Fix anything that doesn't scream credibility. Your About section needs to hook visitors in two lines.
Update your featured section every few weeks. Showcase your best recent work, not that post from six months ago that happened to do well. Your headline should match your current focus exactly.
Perfect your LinkedIn profile until you're proud of it. Make sure it delivers on your content's promise. Think like a skeptical visitor. Would they instantly understand how you help people like them?
Block time after your scheduled posting time. You'll need this to respond to every comment within the first fifteen minutes. Quick responses signal the algorithm that your content sparks conversation. This increases your reach. Set an actual alarm and treat this window like a sales call with your biggest prospect.
Reply to every single comment thoughtfully. Ask follow-up questions. Tag people who'd add value to the discussion. Keep conversations flowing like you're hosting a dinner party.
Fast, meaningful responses tell LinkedIn this content deserves wider distribution. After that first hour, momentum carries itself. But those initial 15 minutes determine whether you reach your usual 2,000 people or break through to 20,000.
Look out for when someone leaves a killer testimonial in your comments. Then capture it. Use these screenshots in your marketing later. Turn social proof from your posts into sales page power.
Most people miss this. A happy client commenting "This framework saved us $50k in failed launches" beats any testimonial you could request. These comments feel more authentic because they're spontaneous.
Pre-posting, create a folder called social proof. When you go live with your post, add the comments that match. These become website testimonials, email signatures, pitch deck slides. LinkedIn comment screenshots convert better than traditional testimonials because people know they were left in public.
Your LinkedIn success blueprint: pre-posting strategic moves
These seven pre-posting moves transform average content into algorithm favorites. While others complain about declining reach, you'll orchestrate visibility before writing a single word. Commenting on accounts including your dream clients, rallying your business growth buddies, prepping your profile and hanging around to keep the comments coming. Test the tactics before your next post. Track the engagement difference. Your audience is waiting. Make sure your posts reach them.