Latest news with #contentcreation
Geek Culture
12 hours ago
- Geek Culture
GIGABYTE AERO X16 Presents Slim & Powerful All-In-One Companion For Gamers And Content Creators
If there's one desire gamers and content creators have in common, it's the freedom to engage in their passion no matter where they are. For gamers, this means being able to take quick breaks from a busy work day with intense bouts of gaming, while for creators, it's the ability to efficiently edit captured content on a whim. A slim and powerful laptop can cater to both these needs, providing the portability needed for hassle-free transportation while also possessing the horsepower needed to run games and creative apps smoothly. The GIGABYTE AERO X16, the first Copilot+ PC from the company, not only fulfils both criteria, but sets a new standard as the one laptop that can do it all. With its ultra-slim profile of just 16.7mm and weighing only 1.9kg, the portable powerhouse is easy to carry around and eliminates unnecessary bulk, leaving more room for important peripherals to support a user's lifestyle like gaming controllers, cameras or lighting equipment. Despite its portability, the AERO X16 packs a punch with its top-line hardware, harnessing the power of up to an NVIDIA GeForce RTX 5070 laptop GPU(RTX 5050 and RTX 5060 variants are also available) and an AMD Ryzen AI 9 HX 370 processor, supplemented by up to 64 GB of DDR5 RAM. This empowers gamers to push out the most performance in even the latest titles like Doom: The Dark Ages , utilising tools powered by NVIDIA's latest Blackwell architecture like DLSS 4 and Multi Frame Generation to provide the AI horsepower needed for silky-smooth framerates and speedy loading times, while content creators benefit from lightning-fast export speeds and image generation in apps like Adobe Photoshop and DaVinci Resolve to help unleash their creativity. It's not just about maximum performance, as the machine also pushes the boundaries of immersion, featuring an impressive 92% screen-to-body ratio for its 16-inch IPS WQXGA (2560 × 1600) resolution display with ultra-slim Bezels on all four sides. Players can take their gaming to the next level with a smooth 165 Hz refresh rate for an edge against the competition, while creators can experience the most accurate picture possible with its 100% sRGB colour gamut, ensuring no details are lost in the creative process. When under an intensive load, a slim laptop can run hot, especially due to the limitations in ventilation capabilities that come with a small form factor but not the AERO X16. Its hardware innovations extend to efficient cooling technologies in the form of its WINDFORCE Infinity thermal management system, comprising a pair of 12V power-enhanced fans to create high thermal-efficient airflows, and its 3D VortX Air-Channelling, which allows hot air to divert out of its two-sided inlets and four-way outlets situated on the rear of the device. With this, its hand-rest remains at comfortable heat levels even after prolonged use, to ensure unhindered fun and creativity. For use in quiet areas like libraries or cafés, the system also features a 0dB fan mode to eliminate ambient fan noise. It's not just innovative heat management systems that enable the AERO X16 to thrive in extended usage scenarios, as the device is designed with longevity in mind, thanks to its powerful 76Wh battery, meaning users won't have to constantly scramble for the nearest power plug. Even when battery does run low, recharging is a breeze thanks to fast charging and PC 3.0 support, capable of a 50% charge within 30 minutes. Users can rest easy, no matter where their journey takes them, be it in a café, on public transport or even outdoors, this is one device built to last. It's the age of connectivity and bringing your work (and play) with you means the uncertainty of network speeds and availability. With its support for Wi-Fi 6E, the AERO X16 ensures that users can make the most of the connections available to them, providing up to six times faster internet speeds and 75% lower latency compared to the previous Wi-Fi 5 standard, allowing competitive gamers to take on quick online matches with a stable ping, and creators to easily download assets or upload their work without any fuss. As a Copilot+ PC, the AERO X16 also comes with a suite of AI-powered tools to enhance a user's everyday experience, giving content creators guidance with Cocreator, improving language accessibility with Live Captions, or aiding professionals with AI-powered video call enhancements. These features are further supplemented by GIGABYTE's proprietary AI-powered smart assistant GiMATE, a one-stop shop for customising multiple aspects of the device from overclocking, fan speeds, power saving and privacy settings, with the laptop also including a dedicated Press and Speak button for voice activation. As a prime example of the flexibility of modern devices, the GIGABYTE AERO X16 proves that not every product needs to be a one-trick pony, making it an indispensable companion for any gamer or content creator, empowering them to take their passions on the move. The GIGABYTE AERO X16 is now available on Techyard, with its RTX 5050 GPU variant starting from S$1,899, its RTX 5060 GPU variant from S$2,399 and its RTX 5070 GPU variant from S$2,499. The laptop comes in two colourways: Space Gray and Lunar White (available in August 2025). Kevin is a reformed PC Master Race gamer with a penchant for franchise 'duds' like Darksiders III and Dead Space 3 . He has made it his life-long mission to play every single major game release – lest his wallet dies trying. Advertorial gigabyte Gigabyte Aero laptop Notebook
Geeky Gadgets
a day ago
- Business
- Geeky Gadgets
How iMyFone's Toolkit Supercharges Your Workflow (PDFs, Media & Content!)
Feeling overwhelmed by endless PDF markups? Struggling to create engaging videos from static images? Drowning in content creation demands? You're not alone. In today's fast-paced professional world, efficiency isn't just nice; it's non-negotiable. Whether you're a freelancer juggling deadlines, a lawyer dissecting contracts, a teacher crafting lesson materials, or an office worker streamlining reports, clunky tools cost you precious time and mental energy. Enter iMyFone: Your digital efficiency co-pilot. Forget wrestling with complex software. iMyFone offers a suite of intuitive, powerful tools designed to tackle specific workflow bottlenecks head-on. We're talking about PDFacademy (your PDF command center), TopMediai (your AI-powered media maestro), DreamVid (your magic wand for turning photos into videos), and ChatArt (your always-on creative content partner). Let's dive in and discover how these tools can transform your daily grind. Meet Your New Productivity Powerhouse: iMyFone PDFacademy Forget the frustration of rigid PDFs. iMyFone PDFacademy is the free PDF editor and comprehensive toolkit you've been searching for. It understands that PDFs are the lifeblood of professional communication, yet often feel like digital straitjackets. PDFacademy cuts you free. Think of it as your Swiss Army knife for anything PDF-related, accessible whether you need a quick PDF editor online free fix or the robust capabilities of the desktop application. Why Professionals Choose PDFacademy: Intuitive Interface, Zero Learning Curve: Open it up, and you know what to do. Tools are clearly labeled and logically organized. No tech PhD required. Open it up, and you know what to do. Tools are clearly labeled and logically organized. No tech PhD required. All-in-One Functionality: Ditch the app hopping. Edit text and images, annotate, convert, merge, split, compress, sign, and protect – it's all here. Ditch the app hopping. Edit text and images, annotate, convert, merge, split, compress, sign, and protect – it's all here. Rock-Solid Reliability: Work with confidence. PDFacademy handles documents precisely, preserving formatting integrity every time. Work with confidence. PDFacademy handles documents precisely, preserving formatting integrity every time. Security You Can Trust: Handle sensitive contracts or student records? Robust encryption and password protection keep your data safe. Key Features That Make PDFacademy Shine (Your PDF Editor Hero): Effortless Editing: Fix typos in a contract, update pricing in a brochure, or swap an image in a report. Edit text and images directly within your PDF as easily as in a Word doc. Fix typos in a contract, update pricing in a brochure, or swap an image in a report. Edit text and images directly within your PDF as easily as in a Word doc. Smart Annotation & Markup: Highlight key clauses for legal review, add comments for collaborative editing, draw attention with shapes, or use the stamp tool for approvals. Perfect for lawyers marking up drafts or teachers grading assignments. Highlight key clauses for legal review, add comments for collaborative editing, draw attention with shapes, or use the stamp tool for approvals. Perfect for lawyers marking up drafts or teachers grading assignments. Seamless Conversion: Need that PDF as an editable Word, Excel, or PowerPoint file? Or perhaps as an image? PDFacademy converts accurately in seconds. Also converts to PDF from other formats. Need that PDF as an editable Word, Excel, or PowerPoint file? Or perhaps as an image? PDFacademy converts accurately in seconds. Also converts to PDF from other formats. File Management Made Simple: Merge multiple reports into one cohesive document. Split a large PDF into chapters for easier sharing. Extract only the pages you need. Merge multiple reports into one cohesive document. Split a large PDF into chapters for easier sharing. Extract only the pages you need. Optimize & Secure: Reduce file size for email without sacrificing quality. Apply passwords to restrict access or editing. Add digital signatures for secure approvals. Getting Started: Your Quick Guide to PDF Mastery Scenario: Your client sends a contract PDF, but needs a clause updated and their signature added. Your client sends a contract PDF, but needs a clause updated and their signature added. Open & Edit: Launch PDFacademy. Open the contract PDF. Click 'Edit' and simply click on the text needing change. Type the correction. Need to add a date? Place the cursor and type. Launch PDFacademy. Open the contract PDF. Click 'Edit' and simply click on the text needing change. Type the correction. Need to add a date? Place the cursor and type. Add Signature: Click the 'Sign' tab. Choose 'Create Signature.' Draw your signature, type it, or upload an image. Drag and drop it onto the signature line. Click the 'Sign' tab. Choose 'Create Signature.' Draw your signature, type it, or upload an image. Drag and drop it onto the signature line. Save & Share: Click 'File' > 'Save As.' Choose a location and name your updated, signed contract. Send it off confidently! Need Just a Quick Fix? Use the Free Online PDF Editor! No download necessary for simple tasks. Visit the iMyFone website, find the PDFacademy free pdf editor online free tool, upload your file, make quick edits or annotations, and download. Perfect for on-the-go tweaks. Beyond PDFs: Expanding Your Creative & Efficiency Horizons While PDFacademy tackles document mastery, iMyFone's ecosystem offers more power for specific creative and content challenges. Let's explore the perfect companions. Transform Your Media with TopMediai (AI Media Powerhouse) Creating compelling visuals and audio shouldn't require a production studio. TopMediai leverages AI media intelligence to simplify complex multimedia tasks, making you look like a pro. AI Image Magic: Remove unwanted objects or people from photos flawlessly. Enhance image resolution and quality dramatically. Change backgrounds instantly – perfect for product shots or professional headshots. Remove unwanted objects or people from photos flawlessly. Enhance image resolution and quality dramatically. Change backgrounds instantly – perfect for product shots or professional headshots. AI Voice Studio: Generate incredibly natural-sounding voiceovers in multiple languages and accents. Perfect for explainer videos, presentations, or e-learning modules. Convert speech in videos to text (transcription) or text in images to editable text (OCR). Generate incredibly natural-sounding voiceovers in multiple languages and accents. Perfect for explainer videos, presentations, or e-learning modules. Convert speech in videos to text (transcription) or text in images to editable text (OCR). Video Enhancement: Upscale low-resolution videos, stabilize shaky footage, and reduce noise for cleaner results. Why it's Essential: Marketers create cleaner assets faster. Teachers enhance educational materials. Freelancers offer premium multimedia services without premium software complexity. It's AI Media made accessible. Bring Photos to Life with DreamVid (Photo to Video AI) Static photos tell a story; moving pictures captivate. DreamVid is your Photo to Video AI wizard, effortlessly transforming your image collections into engaging slideshows and videos. AI-Powered Creation: Upload your photos. Choose a style (travel, nostalgic, professional, etc.). Let the AI Video Creator analyze and suggest the best transitions, pacing, and even music. Upload your photos. Choose a style (travel, nostalgic, professional, etc.). Let the analyze and suggest the best transitions, pacing, and even music. Customizable Templates: Don't want AI to do it all? Pick from a library of stylish templates and drag-and-drop your photos. Don't want AI to do it all? Pick from a library of stylish templates and drag-and-drop your photos. Add Polish: Include text overlays, captions, background music, and voiceovers (powered by TopMediai!). Adjust timing and transitions to your liking. Include text overlays, captions, background music, and voiceovers (powered by TopMediai!). Adjust timing and transitions to your liking. Effortless Export: Render your video in high quality ready for social media, presentations, or client reviews. Why it's Essential: Real estate agents showcase properties dynamically. Travel bloggers create stunning recaps. HR professionals make engaging onboarding videos. Anyone can turn memories or concepts into shareable stories. Spark Creativity & Conquer Content with ChatArt (AI Content Generator) Writer's block? Repetitive content draining you? ChatArt is your AI Writing Assistant and AI Content Generator, ready to brainstorm, draft, and refine. Multipurpose Writing: Generate blog post ideas and drafts, craft compelling ad copy, write professional emails, create social media posts (captions, hashtags), develop scripts, and even brainstorm creative stories. Generate blog post ideas and drafts, craft compelling ad copy, write professional emails, create social media posts (captions, hashtags), develop scripts, and even brainstorm creative stories. Tone Control: Specify the voice – professional, casual, enthusiastic, persuasive. Ensure it matches your brand or audience. Specify the voice – professional, casual, enthusiastic, persuasive. Ensure it matches your brand or audience. Research & Summarize: Provide a topic, and ChatArt can draft informative content. Feed it text (articles, reports) and ask for summaries or key points extracted. Provide a topic, and ChatArt can draft informative content. Feed it text (articles, reports) and ask for summaries or key points extracted. Language Translation: Draft content and get instant translations for broader reach. Draft content and get instant translations for broader reach. Code & Technical Help: Generate code snippets or explain technical concepts in simpler terms. Generate code snippets or explain technical concepts in simpler terms. Why it's Essential: Freelancers scale their content output. Marketers maintain a consistent social media presence. Developers get quick documentation help. Students draft essays faster. Teachers create diverse learning materials. It's your 24/7 creative partner. The iMyFone Advantage: Why This Suite Wins Choosing iMyFone isn't just about individual tools; it's about selecting a cohesive philosophy designed for real professional efficiency: User-Centric Design: Every tool prioritizes ease of use. Intuitive interfaces mean you spend minutes learning, not hours. Every tool prioritizes ease of use. Intuitive interfaces mean you spend minutes learning, not hours. Power Meets Simplicity: Complex tasks (AI video creation, deep PDF editing) are made straightforward without sacrificing capability. Complex tasks (AI video creation, deep PDF editing) are made straightforward without sacrificing capability. Affordability & Value: Premium features without the premium price tag. Exceptional value across the suite. Premium features without the premium price tag. Exceptional value across the suite. Reliability & Support: Stable software you can depend on, backed by responsive customer support. Stable software you can depend on, backed by responsive customer support. Seamless Workflow Integration: Tackle document editing (PDFacademy), media creation (TopMediai, DreamVid), and content generation (ChatArt) within a trusted ecosystem. FAQs: Your iMyFone Toolkit Questions Answered Q: Is PDFacademy truly free? A: PDFacademy offers a robust free pdf editor online free version for essential tasks. The downloadable version unlocks the full feature set (advanced editing, conversion, batch processing, etc.) via a very affordable license. Q: Do I need design skills for DreamVid? A: Absolutely not! DreamVid's Photo to Video AI and templates are designed for beginners. The AI suggests layouts and styles. Just add your photos. Q: How 'natural' is ChatArt's AI writing? A: ChatArt (AI Content Generator) produces impressively human-like text, especially when you provide clear prompts and specify tone. It's ideal for drafts, ideas, and overcoming blocks. Always review and add your personal touch. Q: Is TopMediai good for professional use? A: Yes! TopMediai's AI Media tools (especially voice cloning, object removal, upscaling) produce results suitable for marketing materials, professional presentations, and client deliverables. Q: Can I try before I buy? A: Yes! iMyFone typically offers free trials or limited free versions (like the online PDF editor) so you can test drive the features. Conclusion: Reclaim Your Time, Amplify Your Output Time is your most valuable asset. Wrestling with inefficient tools steals it from you. iMyFone's suite – spearheaded by the indispensable PDF Editor PDFacademy, augmented by the AI Media prowess of TopMediai, the creative Photo to Video AI magic of DreamVid, and the generative power of the AI Writing Assistant ChatArt – is engineered to give that time back. Imagine: Editing contracts in minutes, not hours (PDFacademy). Creating polished videos from photos before your coffee cools (DreamVid). Generating social content or ad copy in seconds, not staring at a blank screen (ChatArt). Enhancing images and creating voiceovers effortlessly (TopMediai). This isn't just software; it's a productivity revolution tailored for driven professionals like you. Stop working harder against your tools. Start working smarter with them. Filed Under: Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Daily Mail
a day ago
- Entertainment
- Daily Mail
Harry Potter star Jessie Cave reveals attempts to gain OnlyFans subscribers
actress Jessie Cave says she has been 'run ragged' trying 'desperately' to keep her OnlyFans subscriber numbers from dwindling. The star, 38, who portrayed Lavender Brown in the series, joined the site in March to pay off her debts, focusing on her long hair. She has made it clear that her page will not feature nudity or sexual content, but has now said that refusal is causing her to lose subscribers. In Substack posts this month, Jessie admitted she has become 'obsessed' with her follower counts, and has even considered moving away from her 'tame' content. Last week, the mother-of-four said she'd resorted to pouring strawberry milk over her head, leaving her with 'brain freeze'. But she was left 'disappointed' and 'sad' after her efforts failed to pay off. Jessie wrote: 'It's been over 100 days of running ragged with my hair, desperately trying to keep up the supply to the OnlyFans content conveyor belt. 'I have lost subscribers. I feel sad about that, but glad that the people who continuously messaged 'nude? When will u be nude? Go nude or I'm gone' have left to pester other creators. 'I did my first wet hair Wednesday that didn't involve water. I poured two bottles of Yazoo strawberry milk over my head and got brain freeze. 'I was really pleased with the video, as the green strappy dress I was wearing looked great contrasted with the pink milk - but was disappointed by the number of people who bought it.' She also shared her disappointment after realizing the popularity of one of her recent videos was because she had accidentally worn sheer pantyhose. Jessie confessed that receiving the influx of extra tops from subscribers made her consider how much easier it would be if she stripped off but said she knew she would come to regret it. She wrote: 'I did a video of me plaiting my hair last week in a T-shirt and black tights. 'I didn't watch the video back before I posted and wondered why it had gotten so many likes and tips later that evening. 'It turns out the tights were a little see-through and I was wearing flesh-colored [panties]. Is it that simple? 'It would be so easy to go down to my knickers and bra, but how would I feel in two months' time? Yes, the subscribers are going down because I'm tame.' Jessie said she was consumed with making content and 'agonizes' over her subscriber count and views, despite being 'so close' to the financial goal she set when she joined the site. She wrote: 'I don't remember not being obsessed with social media. I don't consume it, but I agonize about numbers, afraid that if they drop, I will lose customers and lose an income and suddenly it's all over and I'm back to being desperate.' Revealing the level of effort she puts into trying to keep her subscribers happy, she admitted she recently spent over $400 just to create a new background for filming. She recalled: 'Recently I spent $400 on linen sheets as some people commented that they were bored with my background. 'How deeply pathetic of me to dash to John Lewis to buy some super king sheets because a man was bored with me.' It comes a month after Jessie confessed that she still feels 'shame' and 'a little gross' over her decision to join OnlyFans, but needed the money. Despite speaking openly about the work, she admitted the pitfalls, saying: 'It's gotten a little nasty. I feel a little gross, a little scared. I am receiving too many lurid messages and don't like being sent unsolicited d***s... 'No matter how many times I say I am not doing sexual content, I get a message within two seconds asking to see [sperm] in my hair or if I would just please f***ing consider full frontal.' 'Niche hair content': Her page says she offers 'niche hair content' In April, Jessie revealed she has roped her partner, Alfie Brown - with whom she shares four children - into helping her create content, by recruiting him to spank her with her hair in plaits. She wrote on Substack: 'I tried to get a video of [Alfie] holding my plaits and gently spanking my back with them but I laughed too much... 'I plaited my hair in red lace gloves and did a video of me trying to do plaits with handcuffs on (my kids got the handcuffs at a magic shop).' In heartbreaking fashion, she added that the couple's money struggles were an indication of 'failure' in her work as an actress and artist. She said: 'It's proof of my failure to make (or rather, keep hold of) money as an actress and writer. I've got nothing to show for 18 years of work in the arts industry... 'I've rented for 18 years and drained all my money on that and self-funding my YouTube videos or Edinburgh shows.'
Yahoo
a day ago
- Entertainment
- Yahoo
India's JioStar Execs Outline Vision for Youth-Focused Content at APOS
Indian media giant JioStar is positioning itself as a collaborator rather than gatekeeper in India's evolving content ecosystem, with executives outlining an ambitious vision for culturally rooted storytelling that serves the country's massive youth demographic. Speaking at the APOS conference in Indonesia, JioStar content chiefs Alok Jain and Krishnan Kutty detailed plans to dramatically scale programming for Gen Z audiences, particularly in South India, where they intend to increase volume by 7 to 10 times current levels. More from Variety Banijay Locks Indonesia Deals as Southeast Asia Expansion Accelerates, CEO Reveals at APOS Amazon Doubles Down on India Streaming Wars With Two-Platform Strategy Asia-Pacific's $175 Billion Screen Economy Enters Tougher Monetization Phase, APOS Summit Reveals 'In a country as creatively diverse as India, it's no longer about scaling content, it's about resetting the creative ecosystem,' Jain said during a fireside session titled 'Inside the Next Wave of Indian Storytelling.' 'At JioStar, we're committed to ensuring creators are not boxed in by platforms, formats, or legacy structures.' The exec emphasized the company's role as facilitator rather than traditional broadcaster. 'Our role is not to act as gatekeepers, but as collaborators,' he said. 'We're building mechanisms that empower creators to move fluidly across mediums, with opportunities that evolve with their voice.' Kutty, meanwhile, redefined what constitutes bold storytelling in the current landscape. 'What was considered bold five or six years ago is not what's considered bold now,' he explained. 'Back then, it was about scale and visual spectacle. Today, boldness is about pushing societal norms, asking deeper questions, and doing it within the Indian context.' The executive stressed the importance of cultural authenticity: 'We're not in California; we're in India and we need to be rooted in our cultural values. Our job is to push boundaries, but also to carry our audience with us.' JioStar's approach comes as India's entertainment industry grapples with evolving audience demands and economic pressures. Jain pointed to the success of 'Thukra Ke Mera Pyaar,' a 19-episode series with 50-minute episodes featuring debut talent that became a hit from launch, as proof that audiences will embrace innovation. 'The Indian consumer is constantly evolving. It's a young country,' Jain noted. 'People are exposed to new things, and they're demanding and unforgiving. If the story isn't great, they won't watch, regardless of who stars in it.' The focus on youth programming reflects broader industry recognition that traditional broadcasters have underserved Gen Z audiences. 'While MTV and the youth cluster are doing some outstanding work, broadcasters and streamers have not programmed enough for Gen Z,' Kutty said. Kutty highlighted India's unique multilingual advantage, noting that 80% of Malayalam-language content consumption on JioHotstar occurs outside Kerala. 'The diversity of India is a gift from a content creator perspective – every state, every region is a source of different perspectives which provides a wealth of stories,' he said. However, both executives acknowledged current economic challenges in the streaming sector. Kutty described what he sees as 'a broken economic model' where 'we've escalated prices to a point where producers have become B2B entities, creating primarily for the platform, not the end consumer.' The company operates with significant scale, reaching over 750 million weekly viewers across 80-plus television channels and streaming platform JioHotstar. Jain noted that 800 million viewers watch the JioStar network while 400 million stream on JioHotstar, with approximately 320,000 hours of content across multiple languages. 'With a billion young people, 22 languages, and a thriving economy across sectors, India is unmatched in scale and diversity,' Jain said. 'What makes India exciting is not just its size, it's the scale, youth, diversity, and openness to change, making it a strategic market.' The executives emphasized that sustainable growth requires profitable content creation, with youth programming representing a key component of that strategy. As Jain put it: 'If the industry is to run in a sustainable manner, we must drive content profitably – and focusing on youth is a big part of that.' Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
Forbes
2 days ago
- Business
- Forbes
AI Gave The World Infinite Content—Now What?
Tejas Manohar is the cofounder/co-CEO of Hightouch. Just a few years ago, generative AI (GenAI) felt more like a curiosity than a tool. We asked language models to write love letters in the style of tech bros or explain quantum physics to a 5-year-old. Visual platforms responded to prompts like "a dragon in a business suit, pixel art style" or "a Renaissance portrait of a barista." The results, while novel and amusing, were rarely practical for business. That has changed. By the end of 2024, GenAI outputs became sharper, more polished and increasingly indistinguishable from human-created work. In 2025, with tools like GPT-4, Midjourney, Runway and Canva AI becoming widely adopted, content creation is no longer the bottleneck it once was. Soon, marketing teams will be able to generate dozens of creative options in minutes. However, this shift introduces a new problem: With so much content, how do we decide what to use, for whom and when? Most marketers are now using GenAI to create assets. While Salesforce reports that 76% of marketers use AI to generate content, the processes for deploying that content haven't evolved. The typical workflow still involves pasting AI-generated copy into spreadsheets, testing a couple of variants, manually picking a winner and repeating it all. That might work in the short term, but it's not scalable. More importantly, it doesn't improve over time. More content is not the solution unless there's a system to decide which content to use and how. Imagine an orchestra where every musician trained at Juilliard, but there's no conductor. That's what marketing looks like in a GenAI world without decisioning. There's creativity, but no coordination. Marketers today face a flood of assets, but the bigger challenge is figuring out what to send, to which audience and when. These are not creation problems. These are decisioning problems. And we're still trying to solve them using tools and mental models—journey builders, marketing calendars and simple A/B tests—built for a world where content is scarce. Traditional workflows assume that you'll create a handful of subject lines, define a few segments and test some variations. But GenAI doesn't create one or two options—it creates hundreds. Suddenly, you're staring at thousands of possible combinations across messaging, timing, audience and channels. Marketers can't test every option. They can't manually orchestrate every journey, and they certainly can't rely on batch-and-blast methods anymore. A new approach is needed. For many organizations, AI decisioning has become a key part of their AI strategy. This new category of technology sits between content creation and content delivery. It enables marketers to deploy AI agents that make real-time decisions about which content to send to which user. These systems use reinforcement learning (the same type of machine learning behind self-driving cars and streaming recommendation engines) to optimize for business outcomes like conversions, retention or lifetime value. Think of how platforms like Google and Meta Ads operate. You set your goals, upload creative assets and the system optimizes combinations to deliver results. Now imagine that same model applied to email, push, in-app messaging and CRM. That's what AI decisioning aims to achieve, only this time with transparency and control built in. To adopt AI decisioning effectively, companies need to get the basics right first. That means clarifying goals, improving data access and identifying where manual decisions slow things down. Start small by pinpointing bottlenecks in your workflow, whether that's testing content, segmenting audiences or managing channels. Silos are a major hurdle. When teams like marketing, data and product work in isolation, decisioning falls flat. Aligning around shared goals, metrics and timelines helps break down these walls and ensures AI systems have the inputs they need to be effective. The best way to begin is with a focused use case, such as optimizing subject lines or send times. Prove value quickly and then scale. AI decisioning is not about replacing everything at once; it is about creating a system that learns and improves over time. Used together, these technologies form a closed-loop system. GenAI generates content while AI decisioning systems select the right assets for each user based on performance data. As results come in, those insights feed back into the content generation process, allowing both creation and decisioning to improve continuously. GenAI acts as the input layer, creating at scale. AI decisioning functions as the optimization layer, learning what works and when. Combined, they create a flywheel where content fuels decisions and decisions enhance future content. But none of this works without human oversight. Marketers still need to be involved. AI systems must be transparent, auditable and accountable. Teams need to know how decisions are made, what experiments are running and have the ability to approve content and manage risks. In the coming months, content bottlenecks will fade as GenAI becomes even more integrated into daily workflows. But that's only the first step. The true differentiator will be how effectively teams can deploy the content they generate to drive meaningful results. The winners in the next era of marketing won't be the ones who generate the most creative assets. They'll be the ones who build systems that know what to do with them and can adapt in real time. So keep prompting and creating. But remember: the next meaningful shift in marketing won't just come from creation—it will come from smarter decisioning. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. 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