KRAFTON India Strengthens Investment Portfolio by Backing Hyperlocal Community App Leader Shuru
About KRAFTON, Inc.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON's platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.
About KRAFTON India
In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India's game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/.
About Shuru
Shuru is a location-based social networking platform headquartered in Indore, Madhya Pradesh, designed to digitally empower communities by fostering local connections. With a vision to create a robust network of over 400 million users, Shuru aims to bridge the gap between citizens and their surroundings, enabling real-world change from the ground up. The platform allows users to share updates, support local businesses, and address civic issues, thereby building stronger communities through local connection and collaboration.
Founded by Mayank Bhangadia and Harsh Chhabra, Shuru leverages their extensive experience in community-driven platforms. Mayank, an IIT Delhi alumnus, is renowned for creating Roposo, a short video app that garnered 100 million users in India before its acquisition by InMobi's Glance. Harsh, with over a decade of experience, led product development at Roposo and founded GoParento, a parenting community platform.
Shuru has attracted investment from prominent entities such as Omidyar Network India, Kunal Bahl, Rohit Bansal, Eximius Ventures, Shastra VC, and Pankaj Agarwal. The platform has successfully engaged over 10 million users across more than 600 cities and 8,000 sub-districts in India, making it a vital tool for local businesses, influencers, and citizens seeking to make a positive impact in their communities.
For more information, visit https://shuru.co.in.
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