Jollibee Continues Stellar Growth Across Southeast Asia, Strengthens Leadership in Key Markets
MANILA, PHILIPPINES – Media OutReach Newswire – 2 June 2025 –Jollibee, the flagship brand of Jollibee Group , continues its remarkable growth across Southeast Asia, recording strong sales performance and store expansion across key markets in the region.In Q1 2025, the brand achieved an impressive 27.8% systemwide sales growth across its Southeast Asia operations outside the Philippines, including Vietnam, Malaysia, Singapore, and Brunei. Jollibee's strong showing in Southeast Asia strongly contributed to the Jollibee Group's third consecutive year of record performance in 2024.
The brand opened 51 new stores in the region in 2024, including its 200th store in Vietnam, which reflects Jollibee's commitment to bringing the joy of eating to the region's most dynamic quick-service restaurant (QSR) markets.
'We are grateful for our consumers' love for Jollibee, which reflects the strength of our flagship brand and the appeal of our offerings in different markets,' said Ernesto Tanmantiong, Global President and Chief Executive Officer of the Jollibee Group. 'Our continued strong growth across our international markets, particularly Southeast Asia, is a testament to the hard work of our team and commitment to our 5-year strategy of tripling attributable net income.'
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Winning with Local Love, Taste, and Innovation
The brand's continuous effort to build relevance and resonance with local customers has resulted in strong local patronage across all Southeast Asian markets. In Vietnam, for example, where Jollibee now operates over 200 stores, nearly all customers are Vietnamese. In Brunei, Jollibee has established a leading position as the market leader in the QSR category, with virtually all customers also being local Bruneians. The brand is also experiencing strong community patronage in Singapore and Malaysia, where the majority of its consumers are locals.
Another key driver of Jollibee's success in the region is the taste superiority of its products, especially the brand's world-famous Chickenjoy fried chicken—recognized by global platforms such as USA Today as the 'Best Fried Chicken' and lauded by renowned publications including Eater.com, Yahoo!, and South China Morning Post. The brand's Spicy Chickenjoy is also continuing to make waves, with many local consumers in Singapore and Malaysia praising its uniquely spicy kick compared to the competition.
Beyond its fan-favorite bestsellers, Jollibee's success has also been fueled by its ability to introduce locally resonant menu innovations, including Chili Chicken in Vietnam and the Spicy Spaghetti in Malaysia, which have been well-received by local consumers.
'Our commitment to delivering superior taste has fueled our growth in Southeast Asia, and we're grateful to have passionate franchisees and partners who share in this mission,' shared Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia. 'We are excited to strengthen these relationships, while also seeking new franchisees for new markets as we bring the joy of superior taste to more customers around the world.'
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Accelerating Expansion in Southeast Asia
Riding on this momentum, Jollibee will continue its store network expansion across Southeast Asia, contributing to the global food company's mid-term goal of tripling its business in five years.
This ongoing expansion reinforces Southeast Asia's critical role in Jollibee Group's global growth strategy, as the company continues its commitment to spreading joy through superior taste through global expansion, combining strong brand equity, product excellence, and operational agility.
For more information on Jollibee Group, visit Jollibee Group's official website.
Hashtag: #JollibeeGroup
The issuer is solely responsible for the content of this announcement.
About Jollibee Group
The Jollibee Group (PSE: JFC) is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. Its portfolio includes 19 brands with over 9,900 stores across 33 countries.
The Jollibee Group's portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com
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In other words, the global monetary policy may not be as accommodative as investors had hoped for previously, making them reluctant to purchase in risky assets Three BTC price action scenarios Kar Yong Ang of Octa Broker has come up with three potential scenarios for BTCUSD. The most optimistic scenario envisions a continued upward climb beyond current highs, driven by persistent institutional inflows and favourable regulatory developments. However, given signs of short-term overextension and waning upside momentum on the daily chart, this outcome appears less likely in the short term. There is the risk of a deeper, prolonged correction, particularly if macroeconomic headwinds or regulatory setbacks dampen sentiment. While not impossible, this scenario is seen as less probable for now, given strong underlying fundamentals such as limited BTC supply and sustained demand from ETFs. 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Any actions taken based on this content are at your sole discretion and risk—Octa does not accept any liability for any resulting losses or consequences. Hashtag: #Octa The issuer is solely responsible for the content of this announcement. Octa Octa is an international CFD broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services used by clients from 180 countries who have opened more than 52 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools. The company is involved in a comprehensive network of charitable and humanitarian initiatives, including improving educational infrastructure and funding short-notice relief projects to support local communities. In Southeast Asia, Octa received the 'Best Trading Platform Malaysia 2024' and the 'Most Reliable Broker Asia 2023' awards from Brands and Business Magazine and International Global Forex Awards, respectively.
