Shania Twain does her own stunts in new Clearly Canadian ad: 'Still the one!'

Yahoo

2 days ago

Shania Twain just partnered with a nostalgic Canadian brand — and fans are "obsessed." On Wednesday, the Ontario-born and raised singer posted a new ad for Clearly Canadian, the sparkling water brand that many people might remember from the 1990s. "Clearly Canadian is back. Let's go, girls," the 59-year-old songstress captioned the Instagram post.
The brand has tapped the "Man! I Feel Like A Woman" hitmaker to ring in its renaissance with its first ad in more than 30 years. The ad, which was created by fellow Canadian Ryan Reynolds's Maximum Effort production company, sees Twain as a treasure-hunting action hero who's trying to nab the beverage.
Twain snatches a cooler of Clearly Canadian out from under the noses of an unsuspecting couple enjoying a bottle in the forest. "Was that a bear?" one of them asks, to which the other answers, "No, I think that's Shania Twain."
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Twain can then be seen crossing rivers, running down hills, sliding under fallen trees and flipping over the walls of crumbling ruins in a series of adventure movie-esque stunts. It's all set to a catchy jingle that's sure to get stuck in your head: "No, that's not a bear / Shania Twain was there / she's actually kinda freakishly fast (like a moose!)."
As she sips a bottle of the sparkling water, she indicated that Clearly Canadian is "still the one." In a press release, Twain said shooting the ad was "pretty great."
"I have very clear memories of Clearly Canadian growing up here," said Twain.
"Getting to shoot this in the Canadian outdoors, fighting to do my own stunts (I think I can still tumble!), and sampling all the new flavours hardly felt like work."
Canadians quickly took to social media to weigh in.
"This fills my Vancouver heart to the brim," actor Ryan Reynolds commented on an Instagram post of the ad.
"Shania living her Lara Croft fantasy, here for this," wrote another commenter.
"This was not what I was expecting to see this morning but I'm obsessed with it," added another.
"Can't wait to see these flips displayed on stage this summer," another person said.
"This is amazing! [Shania Twain], you will forever be the best," wrote another fan.
Many were also excited over Clearly Canadian being back with a new commercial.
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"Been obsessed with Summer Strawberry since high school," wrote one commenter. "Definitely still the one."
"Waiter! Bring me Clearly Canadian water!" wrote another.
"I loved this water as a kid," another person said.
"OK, your advertising team needs a raise. This is amazing. Definitely buying some of these for the weekend," another person commented.
Though Clearly Canadian thrived in the '90s, even appearing on TV shows like Seinfeld, Friends and Sex and The City, the company lost its mass distribution in 2009 due to redesign challenges and increased competition. But thanks to a crowdfunding effort that pre-sold more than 40,000 cases of the sparkling water, Clearly Canadian made an official comeback in 2017, later expanding to grocery and other retailers in 2021.