American firm Saks Fifth Avenue launches luxury storefront on Amazon
'We're excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,' said Emily Essner, President & Chief Commercial Officer at Saks Global. 'This collaboration underscores Saks Fifth Avenue's reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer's experience is unmistakably their own. We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience.'
Saks Fifth Avenue and Amazon Fashion have launched 'Saks on Amazon', a curated storefront in Amazon's Luxury Stores. It offers top brands like Balmain, Stella McCartney and La Prairie across fashion and beauty. The experience features digital window displays and a whimsical campaign, combining Saks' luxury expertise with Amazon's ease and speed to enhance discovery and access.
"We know that Amazon customers are eager to shop these brands in Luxury Stores,' said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. "This collaboration with Saks furthers Amazon's commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base."
The 'Saks on Amazon' Experience
Amazon customers will discover a curated selection of Saks' luxury assortment across women's and men's ready-to-wear, beauty, shoes, handbags and accessories. Customers can explore the latest styles from renowned brands, including Dolce&Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, La Prairie and more – with additional brands set to launch in coming months. The experience includes regularly refreshed product arrays, such as New Arrivals, Women's Weekend Uniform and Men's Elevated Essentials, enabling Amazon customers to discover what's new and trending with ease.
Customers can also browse the launch assortment through digital window displays available in the Saks on Amazon experience. Inspired by the iconic windows at the Saks Fifth Avenue New York flagship, these digital displays allow customers to 'window shop' the Saks on Amazon storefront, with the added convenience of instantly adding items to their cart.
The 'Saks Arrives on Amazon' Campaign
'Saks Arrives on Amazon,' the editorial campaign created by Saks and directed by Emmy-award winning director Max Siedentopf, underscores the thrill and anticipation of receiving luxury items with ease from Saks on Amazon. Divided into six vignettes, the playful visuals emphasize luxury sensibility and ignite customer imagination with unique, idiosyncratic moments of Saks luxury products arriving at home – from a Balmain B Buzz top-handle handbag pulling up to a front door on top of a miniature vintage car to Stella McCartney Ryder bags descending from the sky hanging from umbrellas. Customers can shop the products featured in the campaign directly in the Saks on Amazon shopping experience.
The campaign also comes to life through a window installation at the Saks Fifth Avenue New York flagship. Located on the corner of 50th Street and Fifth Avenue, the window display features a curation of items from the Saks on Amazon assortment set against whimsical backdrops inspired by the campaign.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India.com
14 hours ago
- India.com
Bella in Bloom: Top 4 Women's Dresses You'll Love + Amazon Picks
Going to work, the weekend, or for a special occasion? Amazon offers everything: fashionable designs, fast shipping, and quality. Four-star women's dresses demonstrate an airy floral pattern, an old-fashioned black bodycon, a sexy corset fit party dress, and a self-sufficient maxi. They all have confidence, comfort, and style, and Amazon is all set to make the shopping experience easy with its efficient personnel in place and reviews you can count on. Let us be able to explore these beautiful selections, and the best to get in your wardrobe! LERIYA FASHION One‑Piece Floral Print Long Sleeve Dress Image Source- Order Now This flowery dress from Leriya Fashion is light and airy to give your summer style the springtime atmosphere. It is romantic and sensible with its long sleeves, soft material, and all-over print. Key Features: The vibrant all-over floral print adds charm Long sleeves for sun protection or mild days Lightweight and breathable fabric for comfort The midi length is ideal for beach or brunch Versatile for casual or festive occasions Printed style may require careful washing to prevent fading GRECIILOOKS Black Sleeveless Lycra Bodycon Dress Image Source- Order Now Eternal black bodycon which encloses you in all those places of the body that should be enclosed. This armless dress by GGreci looks made out of stretchy Lycra, delivering an excellent sculpted, self-assured outline. Key Features: High-stretch Lycra fabric for curve definition Sleeveless cut is perfect for layering or a statement Knee-length design is versatile for day or evening Soft lining for extra comfort Elegant and easy-to-match black tone May cling too much for those who prefer a looser fit Aahwan Fit & Flare Above-the-Knee Crisscross Corset Dress Image Source- Order Now Be impressive in Aahwan in a sophisticated and well-made dress. The shrank flare skirt is designed with a backless, yet stiff, corset-like bodice. This confident party look comes out flattering. Key Features: Crisscross, lace-up back adds dramatic detail Corset boning offers bust support and shape Flared skirt skims while enhancing the figure Above-the-knee length balances sexy and elegant Solid color makes it simple to accessorize The lace-up back may need wearing adjustments for a perfect fit GRECIILOOKS Long Sleeve Maxi Dress Image Source- Order Now Flow through your day in this elegant maxi dress from Greciilooks. With a graceful skirt and classic silhouette, it transitions effortlessly from work to weekend. Key Features: Soft fabric drapes beautifully for movement Maxi length is ideal for formal or travel wear Long sleeves add modesty and warmth Clean silhouette suits different body types Easy to style with sandals or heels It may be too long for shorter heights without tailoring All of these Amazon dresses provide fashionable versatility: the flowery print one injects some sense of cheer in everyday clothing choices, the black bodycon dress makes a night out elegant, the corset mini is a perfect statement dress that makes a statement wherever it goes, the maxi dress exudes class at various occasions. The rapidly delivered and secure service offered by Amazon makes changing the wardrobe within minutes, not a problem. Select by your style: casual, chic, bold, or graceful, and like it or not, be the center of attention with zero-fuss looks. Choosing one (or more, why not?) of these picks, right to your cart, and be prepared to impress everyone on the streets fashionably, comfortably, and with coolness. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
&w=3840&q=100)
Business Standard
16 hours ago
- Business Standard
Collaborative robotics to drive greater societal impact: Amazon's Brady
Amazon sees a future centered around 'collaborative robotics' where machines are geared to amplify human capability and potential, rather than replace them, according to Tye Brady, chief technologist at the e-commerce giant's robotics unit. Amazon, which recently deployed one-millionth robot in its global operations and introduced 'DeepFleet', an AI technology to optimally coordinate movement of robots across fulfilment network (its intelligent warehouses), asserts that robotics will play a key role in building more capable societies. The company has grown from deploying a single robot type that moved inventory shelves across warehouse floors in 2012, to operating a diverse fleet of robots aimed at boosting operational efficiency. Amazon's lineup of robots includes 'Hercules', which can lift and move up to 1,250 pounds of inventory, 'Pegasus' robots that use precision conveyor belts to handle individual packages, and 'Proteus'. 'Proteus', in fact, is a fully autonomous mobile robot, that navigates around employees in open and unrestricted areas of Amazon sites while moving heavy carts filled with customer orders. "I really believe that over the long term, we will have physical AI (Artificial Intelligence) systems that we are pioneering which will really change society for the better," Tye Brady, chief technologist at Amazon Robotics, told reporters. The future of robotics will ride on collaboration, that is, building machines that extend human capability and amplify human potential, Brady said, adding that Amazon sees robotics amplifying human impact, not replacing humans. "We are pioneering a new body of work that we call 'collaborative robotics' and I really see that in the future. How can we build our machines to extend human capability, human potential? How can we build machines that are tools for people to use, for them to gain more efficiencies, whether you're at work or at home. I think the work that we're doing today in our fulfilment centres is forerunner to a greater societal impact that robotics will have with the mindset of putting people at the centre of robotics universe," he said. Speaking to reporters recently on the sidelines of Amazon 'Delivering the Future' event in Tokyo, that showcased the company's latest innovations and technologies, Brady emphasised that the future isn't about people competing with machines, but rather about people and machines working together. "It's not people versus machines but it is people and machines working together. And the onus is on us, the roboticists, to build those machines in a way that people naturally want to use, in a way that creates a safer environment, and to build them in a way that's efficient and more productive for our customers," he said. Amazon last week announced it has deployed 1 millionth robot, building on its position as the world's largest manufacturer and operator of mobile robotics. The robot was recently delivered to a fulfilment centre in Japan, joining global network that now spans over 300 facilities globally. It also introduced a new generative AI foundation model to make the fleet of robots smarter and more efficient. Christened DeepFleet, the AI technology will coordinate the movement of robots across fulfilment network, improving the travel time of robotic fleet by 10 per cent and enabling the company to deliver packages to customers faster and at lower costs, Amazon said. The company likened DeepFleet to a smart traffic control system. Much like intelligent traffic systems streamline car routes in a busy city and reduce delays for drivers, DeepFleet optimises robot movement, minimising congestion, raising efficiency, and boosting processing of customer orders, as per the company. On public apprehensions about robots and AI eventually displacing global workforce, Brady said while change can feel uncomfortable to some, AI is the most transformative technology in his career. "I've been in robotics for a while. It has taken us a long time to get to this stage where we're actually doing utility and function with our machines that enable people to do things more efficiently, more safely. So, I would say the future is very bright," Brady said, advocating that human potential can, indeed, be optimised through machines.
Mint
16 hours ago
- Mint
Collaborative robotics will drive greater societal impact with people at centre: Amazon Robotics chief
New Delhi, Jul 6 (PTI) Amazon sees a future centred around 'collaborative robotics' where machines are geared to amplify human capability and potential, rather than replace them, according to Tye Brady, chief technologist at the e-commerce giant's robotics unit. Amazon, which recently deployed one-millionth robot in its global operations and introduced 'DeepFleet', an AI technology to optimally coordinate movement of robots across fulfilment network (its intelligent warehouses), asserts that robotics will play a key role in building more capable societies. You may be interested in The company has grown from deploying a single robot type that moved inventory shelves across warehouse floors in 2012, to operating a diverse fleet of robots aimed at boosting operational efficiency. Amazon's lineup of robots includes 'Hercules', which can lift and move up to 1,250 pounds of inventory, 'Pegasus' robots that use precision conveyor belts to handle individual packages, and 'Proteus'. 'Proteus', in fact, is a fully autonomous mobile robot, that navigates around employees in open and unrestricted areas of Amazon sites while moving heavy carts filled with customer orders. "I really believe that over the long term, we will have physical AI (Artificial Intelligence) systems that we are pioneering which will really change society for the better," Tye Brady, chief technologist at Amazon Robotics, told reporters. The future of robotics will ride on collaboration, that is, building machines that extend human capability and amplify human potential, Brady said, adding that Amazon sees robotics amplifying human impact, not replacing humans. "We are pioneering a new body of work that we call 'collaborative robotics' and I really see that in the future. How can we build our machines to extend human capability, human potential? How can we build machines that are tools for people to use, for them to gain more efficiencies, whether you're at work or at home. I think the work that we're doing today in our fulfilment centres is forerunner to a greater societal impact that robotics will have with the mindset of putting people at the centre of robotics universe," he said. Speaking to reporters recently on the sidelines of Amazon 'Delivering the Future' event in Tokyo, that showcased the company's latest innovations and technologies, Brady emphasised that the future isn't about people competing with machines, but rather about people and machines working together. "It's not people versus machines but it is people and machines working together. And the onus is on us, the roboticists, to build those machines in a way that people naturally want to use, in a way that creates a safer environment, and to build them in a way that's efficient and more productive for our customers," he said. Amazon last week announced it has deployed 1 millionth robot, building on its position as the world's largest manufacturer and operator of mobile robotics. The robot was recently delivered to a fulfilment centre in Japan, joining global network that now spans over 300 facilities globally. It also introduced a new generative AI foundation model to make the fleet of robots smarter and more efficient. Christened DeepFleet, the AI technology will coordinate the movement of robots across fulfilment network, improving the travel time of robotic fleet by 10 per cent and enabling the company to deliver packages to customers faster and at lower costs, Amazon said. The company likened DeepFleet to a smart traffic control system. Much like intelligent traffic systems streamline car routes in a busy city and reduce delays for drivers, DeepFleet optimises robot movement, minimising congestion, raising efficiency, and boosting processing of customer orders, as per the company. On public apprehensions about robots and AI eventually displacing global workforce, Brady said while change can feel uncomfortable to some, AI is the most transformative technology in his career. "I've been in robotics for a while. It has taken us a long time to get to this stage where we're actually doing utility and function with our machines that enable people to do things more efficiently, more safely. So, I would say the future is very bright," Brady said, advocating that human potential can, indeed, be optimised through machines.
