Liam Gallagher and children join forces for huge campaign ahead of Oasis tour

Daily Mirror

05-06-2025

Liam Gallagher has posed with three of his children for a mega Burberry advert just weeks before he's due to hit the road with Oasis, and it's a fitting campaign
Liam Gallagher's kids are a chip off the old block as they perfected his moody glare for a fitting Burberry campaign. The Oasis frontman joined forces with his three oldest children, Molly Moorish-Gallagher, 27, and sons Lennon, 25, and Gene, 23, for the photoshoot.
The hitmaker and his children are fronting Burberry's Festival campaign ahead of a summer of live music - including Oasis' hotly anticipated reunion tour. Next month Liam and his older brother Noel will take to the stage at Cardiff's Principality Stadium – 16 years after the band split.
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It's claimed that Liam, 52, has signed a staggering £1million with the global fashion brand for their collection, which pays homage to British identities and live music. Posing in front of a motorhome, Liam and his children all modelled waterproofs from the collection – and it's no surprise he was wearing his signature Parka coat.
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Meanwhile, daughter Molly exuded festival glamour and style in a similar parka and a pair of matching wellies. Eldest son Lennon, lead singer of the band Automotive, rocked a classic Burberry tartan rainmac and shorts, and despite the collection being for a festival, opted for a more modest pair of trainers and black socks.
Gene, who fronts the band Villanelle, kept his look very relaxed but stylish in a striking green jacket, which he completed with a more suiting pair of black trousers and boots. Although the collection was originally released in the summer of 2018, Liam's Christopher Bailey-designed jacket is being re-released this July ahead of Oasis's widely anticipated return.
Lennon's look bears a striking similarity to his dad in the 1995 music video for Oasis's mega-anthem, Wonderwall. The campaign echoes Burberry as the go-to look at festivals, with the likes of Glastonbury, Isle of Wight and Reading and Leeds coming up in the next few months.
"Burberry sits at the centre of the summer calendar," said Chief Creative Officer Daniel Lee. He added: "It's both a means of creative expression and a go-to uniform for festival goers."
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Reflecting on the campaign, Lee added: "Think of the campaign like a collage. Capturing off-duty fans and headline acts in between gigs."
With Liam and his kids fronting the campaign, alongside names such as producer and DJ Goldie, Alexa Chung and Cara Delevingne, it's certainly fit to be rolled straight out for festival season. Burberry believes the "unique casting" of the Gallaghers and Goldie reinforces the legacy and appeal of the brand.
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Unfortunately for Oasis fans, they aren't the soundtrack for the campaign. That duty has fallen to Liquid's hit, Sweet Harmony, which has been a staple at British festivals since its release in 1991. Ahead of Oasis taking to the stage next month, fans have been wondering if there's a future for the once-warring siblings.
When asked by a fan if they can have more dates, ideally a string of shows at Knebworth playing to 125,000 people, Liam replied: "Let's see how this tour goes and if we still love each other after it."
When asked by the Mirror how rehearsals are going, Liam told us: "Dangerous." Meanwhile, videos have circulated on social media, with audio clips of the band apparently rehearsing the anthems Cigarettes & Alcohol and Fade Away. He told fans that it was his idea to have both songs on the setlist for the most anticipated tour.