logo
Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel

Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel

VMPL
New Delhi [India], July 1: Infrasity, an engineering-led go-to-market and technical content accelerator, today announced its expanded services for early-stage, developer-first B2B SaaS startups across the United States, Europe, and Israel. The New Delhi-based startup works exclusively with engineering and product teams to create hands-on technical assets, ranging from SDK onboarding guides to live demo templates, that keep pace with rapidly evolving software products.
"You can't explain a Kubernetes operator or AI agent framework with a keyword-optimized blog. Our customers need launch-ready docs, working SDK examples, and videos that their sales teams can use in the next prospect call, and we deliver all of that at breakneck speed," said Shantanu Das, Founder, Infrasity
Filling a Gap in Technical Storytelling
After speaking to hundreds of founders and growth heads at leading B2B SaaS companies, Infrasity identified a critical shortfall in conventional content offerings. Generic agencies and non-technical freelancers often lag behind weekly product sprints, resulting in outdated documentation, stalled integrations, and frustrated users. Traditional monthly retainers--sometimes exceeding $12,000--frequently yield diminishing returns after just three to six months, according to those same startup leaders.
Quantifying the Impact
Independent analyses suggest that for a SaaS company generating $10 million in annual recurring revenue (ARR), improving developer-focused documentation to reduce customer churn by just two percentage points can translate into roughly $200,000 in additional revenue each year.
Moreover, more than half of professional developers (52 percent) cite poor API documentation as their primary barrier to adoption, while 62 percent say they turn to unofficial resources when official docs fall short, further undermining trust and retention. Incomplete or unclear guides also correlate with a 64 percent increase in support tickets, pulling engineering teams into reactive support & sales cycles rather than strategic initiatives.
Engineer-Led Content, from Code Samples to Live Demos
In contrast to static reference manuals, Infrasity embeds experienced engineers and technical writers directly within client teams. Together, they produce:
* Interactive SDK integrations: Language-specific code samples hosted on GitHub that users can fork and run immediately.
* Architecture diagrams and troubleshooting playbooks: Detailed visuals and step-by-step guides for complex deployment scenarios.
* Hands-on demo environments: Fully configured repositories and templates that showcase product capabilities in real time.
* Webflow-ready landing pages: SEO-optimized microsites designed to highlight developer use cases and reduce the friction between discovery and evaluation.
"Our clients ship fast, and so do we," said Shantanu, himself an infrastructure engineer by practice. "We ensure their technical stories launch alongside every product update, no lag, no fluff, just reliable, accurate content that developers actually use."
Early Success Across AI, Observability, and DevTools
Since its 2024 debut, Infrasity has supported a diverse roster of startups, including:
* Kubiya.ai, an AI agent platform that scaled from stealth mode to market launch with a series of technical blog posts and video explainers.
* Firefly.ai, a cloud asset management and IaC governance platform, used Infrasity's content engine to educate DevOps teams on drift detection and policy-as-code, leading to higher feature adoption and category ownership.
* Lovable.so, an AI-driven app-building platform that differentiated itself in a crowded identity space by publishing ready-to-run sample projects and integration blueprints.
Looking Ahead
Building on this momentum, Infrasity plans to introduce prepackaged "onboarding kits" and an open-source library of best-practice recipes for common infrastructure patterns later this year. These resources aim to serve as turnkey assets for startups scaling beyond $15 million ARR, further reducing time-to-value for developer communities.
"We've quietly become one of the fastest-growing developer marketing companies out there by shipping technical assets that move the GTM needle. Now we're going a step further: productizing everything that used to take weeks. From auto-generating SEO-aligned outlines to surfacing use cases your ideal customers are actively searching for," said Shantanu.
About Infrasity
Infrasity is the execution partner trusted by fast-moving B2B SaaS startups for everything beyond product and sales, Webflow websites, Reddit marketing, technical content, and GTM strategy. Whether it's a conversion-optimized site, launch-ready documentation, or explainer videos that simplify your product story, Infrasity helps early teams move fast, eliminating the need to hire separate writers, designers, or marketers.
From YC backed DevTools to AI infrastructure startups scaling past $40M ARR, Infrasity works as an extension of your team to ship landing pages, SDK guides, demo templates, resources that accelerate feature adoption, reduce pre-sales engineering effort, and drive organic discovery, all built by developers and growth specialists who understand your tech stack.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

TAFE & AGCO Settle Legal Dispute over Massey Ferguson Brand in India
TAFE & AGCO Settle Legal Dispute over Massey Ferguson Brand in India

Time of India

time32 minutes ago

  • Time of India

TAFE & AGCO Settle Legal Dispute over Massey Ferguson Brand in India

HighlightsChennai-based Tractors and Farm Equipment Limited has become the sole and exclusive owner of the Massey Ferguson brand in India, Nepal, and Bhutan following a settlement with AGCO Corporation. TAFE will repurchase AGCO's 20.7% stake in the company for $260 million, making it a wholly owned subsidiary of the Amalgamations Group. All existing commercial agreements between TAFE and AGCO will be terminated, but TAFE will continue to honor outstanding supply orders and provide parts for agreed markets. Chennai-based Tractors and Farm Equipment ( TAFE ) and US agricultural machinery manufacturer AGCO Corporation , which were locked in a legal dispute over the use of the latter's tractor brand Massey Ferguson in India, have reached a settlement. The deal brings the curtains down on the year-long legal dispute. Under the terms of the settlement, TAFE will become the sole and exclusive owner of the Massey Ferguson brand in India, Nepal and Bhutan, including all associated rights, trademarks and goodwill, according to a joint statement released on Tuesday. TAFE will repurchase AGCO's 20.7% stake in the company for $260 million, making it a wholly owned subsidiary of the Amalgamations Group, a Chennai-based diversified industrial conglomerate. AGCO, in turn, will exit its equity holding in TAFE. TAFE will retain a 16.3% ownership stake in AGCO and has committed not to exceed this limit. It will also participate in AGCO's future share buybacks to maintain its proportional holding, subject to certain exceptions. Additionally, TAFE will support AGCO's board recommendations at shareholder meetings, with limited exemptions. All existing commercial agreements between the two will be terminated. However, TAFE will continue to honour outstanding supply orders and provide parts for agreed markets. All legal proceedings will be unconditionally withdrawn. A consent decree will be sought to formally close the cases. The agreement will take effect upon completion of necessary regulatory and procedural formalities. According to legal sources, Sudarshan Venu of TVS Motor, and Haigreve Khaitan, senior partner at Khaitan & Co, played a key role in the outcome. The relationship between TAFE and AGCO spans over six decades. During this time, Massey Ferguson has become a well-recognised name in Indian agriculture. TAFE, the second-largest tractor manufacturer in India after Mahindra & Mahindra, sells more than 180,000 tractors annually, including over 100,000 Massey Ferguson tractors produced in India. 'We are pleased to have reached an amicable resolution with TAFE on all outstanding commercial, governance, and shareholding matters,' said Eric Hansotia, chairman and CEO, AGCO.

Air India crash: Pilots simulate engine failures, probe dual shutdown
Air India crash: Pilots simulate engine failures, probe dual shutdown

Business Standard

time33 minutes ago

  • Business Standard

Air India crash: Pilots simulate engine failures, probe dual shutdown

Weeks after the crash of flight AI-171, which claimed the lives of over 260 people, at least three Air India training pilots in Mumbai tried to simulate possible technical failures on Boeing 787 aircraft to better understand what may have gone wrong, according to a report by NDTV. The pilots tested scenarios involving electrical faults that could potentially lead to both engines failing – a condition known as dual-engine flame-out. Such a failure would prevent the aircraft from climbing after takeoff. However, none of these simulations were successful in replicating the conditions that led to the crash on June 12. To ensure precision, the pilots used the exact trim sheet from the AI-171 flight. A trim sheet is used to calculate and document an aircraft's weight and balance, ensuring the centre of gravity is suitable for safe takeoff, flight, and landing. Unsafe takeoff conditions simulated In their efforts, the trainer-pilots also tested a single-engine failure scenario. During this simulation, the landing gear (undercarriage) was intentionally kept down, and the flaps, which are usually partially extended during takeoff to improve lift, were fully retracted – an unsafe configuration. This setup was designed to test the jet's performance under extreme and unrealistic conditions. Normally, the landing gear is retracted shortly after takeoff to help the aircraft become more aerodynamic. Despite the poor configuration and operating on only one engine, the Boeing 787 managed to climb safely in all simulations. This is partly due to the aircraft's powerful General Electric GEnx-1B67-K engines, which produce up to 70,000 pounds of thrust each. These engines are among the most powerful in their category for commercial jets. Investigators examine fuel switches Accident investigators have already recovered data from the aircraft's black boxes – the flight data recorder and cockpit voice recorder. They are now looking into whether the position of the fuel switches may have contributed to the engine failure. This involves checking the recorded data alongside any recovered parts of the fuel switches. It is essential to determine whether a fuel switch may have been accidentally turned off during the crucial moments of takeoff or shortly afterwards. Dual-engine failure not recoverable While the Boeing 787 can climb on one engine, the situation changes drastically if both engines fail. Investigators believe this might have happened in the case of AI-171. Pilots on Air India's 787 fleet are not trained to manage a dual-engine failure at an altitude below 400 feet. This type of scenario falls under what is known as "negative training", meaning the situation is considered unrecoverable and therefore not practised. In short, 'a dual-engine failure at the altitude AI-171 was flying in, would have likely resulted in a crash.' Investigators await key findings Many pilots are now looking to the Aircraft Accident Investigation Bureau (AAIB), which is expected to release a preliminary report next week. The findings are likely to shed light on whether a rare dual-engine failure was the cause of the crash. Such a failure has been regarded as a statistical possibility rather than a realistic one, especially in an airline adhering to international standards for safety and maintenance, such as those set by the International Civil Aviation Organisation (ICAO). Wider implications for Air India and Boeing The outcome of this investigation carries serious implications. Air India operates a fleet of 33 Boeing 787 Dreamliners – 26 of the 787-8 variant and 7 of the larger 787-9. The Dreamliner is the airline's most commonly used wide-body aircraft for international operations. A systemic fault, if confirmed, could affect Boeing and many other global airlines that fly the 787. It would also draw attention to General Electric, the manufacturer of the aircraft's engines. The AI-171 crash is the first fatal incident involving a Boeing 787 Dreamliner since the aircraft entered service in October 2011. Meanwhile, the black box data is currently being analysed at the AAIB lab in Delhi to help determine the exact sequence of events, including why both engines might have lost power at the same time.

Shifting Gears: Why Promoter-Led Businesses are Turning to Credible Advisors for Growth
Shifting Gears: Why Promoter-Led Businesses are Turning to Credible Advisors for Growth

Business Standard

time34 minutes ago

  • Business Standard

Shifting Gears: Why Promoter-Led Businesses are Turning to Credible Advisors for Growth

VMPL Mumbai (Maharashtra) [India], July 2: Traditionally built on entrepreneurial instinct, agility, and deep market understanding, promoter-driven businesses are now grappling with increasing complexities. Rapidly evolving customer expectations demand highly responsive supply chains. As these businesses scale, the promoter's time becomes a bottleneck, with critical processes across departments still hinging on their approval--even for the smallest decisions. Add to this the growing challenges of regulatory compliance, quality assurance, corporate governance, talent management, digital transformation, and succession planning, and it becomes clear that their traditional operating model becomes a significant strain. Recognizing this critical need for structural evolution, EverFlourish Advisors, a boutique business advisory firm, co-founded by Arvind Rana, Sachin Jain and Ramnish Gaikwad, emerged as a trusted growth partner for many SMEs and family-led businesses in sectors like pharma, automobiles, metals, energy, apparel, electricals, infrastructure, sustainability, technology, environment, to name a few. The company's consistent efforts scaled-up these businesses multi-fold without compromising their core values and identity. "Engaging with an advisory firm is no longer a luxury or a reactive solution post-crisis. It is a strategic necessity for businesses looking to navigate the complexities of scale, succession, and sustainability. Promoter-led companies must now transition from informal, instinct-driven operations to professionalized structures with clear systems, while still preserving the unique values that have driven their early success. The founding team - comprising myself, Sachin Jain and Ramnish Gaikwad, having almost two-decades of advising some of the most respected Indian and global corporations, recognized a critical gap in India's promoter-led businesses, which form the backbone of the economy. These businesses were often being under-served through conventional advisory models. This pattern was desperately required to be changed now", says Arvind Rana - one of the Co-founder. Sachin Jain, another co-founder says, "EverFlourish is known for its hands-on, execution-focused advisory model, that aligns closely with a promoter's long-term vision. Unlike conventional consulting approaches that rely on templated frameworks, EverFlourish offers tailored strategic solutions rooted in deep business understanding and cultural sensitivity". "This segment comes with its own set of demands. Promoter-led businesses want quick, tangible results and have little appetite for jargon-heavy reports or abstract frameworks. They are also reluctant to work with multiple advisors. EverFlourish's ability to deliver 360 degree transformation across departments resulting in fast, quantifiable outcomes through simple, practical solutions has made it the partner of choice for this dynamic segment", Sachin Jain continued. "We believe the only true yardstick of strategy is the impact it creates. Our track record speaks for itself--with clients achieving 30-50% reductions in working capital, over 30% sales growth, and more than 50% improvements in production output. That's the kind of transformation we take pride in delivering", says Ramnish Gaikwad, another co-founder. "Result-oriented consulting interventions can help such firms break through that stagnation. Promoters are visionaries, and vision must be aligned with execution. At EverFlourish, we don't just advise; we walk alongside our clients, helping them navigate the transition from founder-led to future-ready", Ramnish Gaikwad concluded. With a distinctive consulting model grounded in deep sectoral expertise, cultural empathy, and executional excellence, EverFlourish Advisors is redefining what business transformation looks like for India's most dynamic and entrepreneurial organizations. As India positions itself to become a $5 trillion economy, the country's 65 million MSMEs and promoter-driven businesses will serve as critical engines of growth. However, their continued relevance will depend on their ability to modernize operationally, structurally, and technologically. EverFlourish Advisors is positioned at the heart of this transformation journey--equipping businesses with the frameworks, tools, and strategic insight needed to thrive in the new economic order. (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store