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Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel
Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel

Business Standard

time2 days ago

  • Business
  • Business Standard

Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel

VMPL New Delhi [India], July 1: Infrasity, an engineering-led go-to-market and technical content accelerator, today announced its expanded services for early-stage, developer-first B2B SaaS startups across the United States, Europe, and Israel. The New Delhi-based startup works exclusively with engineering and product teams to create hands-on technical assets, ranging from SDK onboarding guides to live demo templates, that keep pace with rapidly evolving software products. "You can't explain a Kubernetes operator or AI agent framework with a keyword-optimized blog. Our customers need launch-ready docs, working SDK examples, and videos that their sales teams can use in the next prospect call, and we deliver all of that at breakneck speed," said Shantanu Das, Founder, Infrasity Filling a Gap in Technical Storytelling After speaking to hundreds of founders and growth heads at leading B2B SaaS companies, Infrasity identified a critical shortfall in conventional content offerings. Generic agencies and non-technical freelancers often lag behind weekly product sprints, resulting in outdated documentation, stalled integrations, and frustrated users. Traditional monthly retainers--sometimes exceeding $12,000--frequently yield diminishing returns after just three to six months, according to those same startup leaders. Quantifying the Impact Independent analyses suggest that for a SaaS company generating $10 million in annual recurring revenue (ARR), improving developer-focused documentation to reduce customer churn by just two percentage points can translate into roughly $200,000 in additional revenue each year. Moreover, more than half of professional developers (52 percent) cite poor API documentation as their primary barrier to adoption, while 62 percent say they turn to unofficial resources when official docs fall short, further undermining trust and retention. Incomplete or unclear guides also correlate with a 64 percent increase in support tickets, pulling engineering teams into reactive support & sales cycles rather than strategic initiatives. Engineer-Led Content, from Code Samples to Live Demos In contrast to static reference manuals, Infrasity embeds experienced engineers and technical writers directly within client teams. Together, they produce: * Interactive SDK integrations: Language-specific code samples hosted on GitHub that users can fork and run immediately. * Architecture diagrams and troubleshooting playbooks: Detailed visuals and step-by-step guides for complex deployment scenarios. * Hands-on demo environments: Fully configured repositories and templates that showcase product capabilities in real time. * Webflow-ready landing pages: SEO-optimized microsites designed to highlight developer use cases and reduce the friction between discovery and evaluation. "Our clients ship fast, and so do we," said Shantanu, himself an infrastructure engineer by practice. "We ensure their technical stories launch alongside every product update, no lag, no fluff, just reliable, accurate content that developers actually use." Early Success Across AI, Observability, and DevTools Since its 2024 debut, Infrasity has supported a diverse roster of startups, including: * an AI agent platform that scaled from stealth mode to market launch with a series of technical blog posts and video explainers. * a cloud asset management and IaC governance platform, used Infrasity's content engine to educate DevOps teams on drift detection and policy-as-code, leading to higher feature adoption and category ownership. * an AI-driven app-building platform that differentiated itself in a crowded identity space by publishing ready-to-run sample projects and integration blueprints. Looking Ahead Building on this momentum, Infrasity plans to introduce prepackaged "onboarding kits" and an open-source library of best-practice recipes for common infrastructure patterns later this year. These resources aim to serve as turnkey assets for startups scaling beyond $15 million ARR, further reducing time-to-value for developer communities. "We've quietly become one of the fastest-growing developer marketing companies out there by shipping technical assets that move the GTM needle. Now we're going a step further: productizing everything that used to take weeks. From auto-generating SEO-aligned outlines to surfacing use cases your ideal customers are actively searching for," said Shantanu. About Infrasity Infrasity is the execution partner trusted by fast-moving B2B SaaS startups for everything beyond product and sales, Webflow websites, Reddit marketing, technical content, and GTM strategy. Whether it's a conversion-optimized site, launch-ready documentation, or explainer videos that simplify your product story, Infrasity helps early teams move fast, eliminating the need to hire separate writers, designers, or marketers. From YC backed DevTools to AI infrastructure startups scaling past $40M ARR, Infrasity works as an extension of your team to ship landing pages, SDK guides, demo templates, resources that accelerate feature adoption, reduce pre-sales engineering effort, and drive organic discovery, all built by developers and growth specialists who understand your tech stack.

Shantanu Moitra on directorial debut with project featuring Kaushiki Chakraborty: I enjoyed it, open to directing more
Shantanu Moitra on directorial debut with project featuring Kaushiki Chakraborty: I enjoyed it, open to directing more

Hindustan Times

time6 days ago

  • Entertainment
  • Hindustan Times

Shantanu Moitra on directorial debut with project featuring Kaushiki Chakraborty: I enjoyed it, open to directing more

Having been a musician all his life, composer Shantanu Moitra has added another feather to his hat by turning filmmaker. He has directed and produced an upcoming docu series on YouTube, which features a six-part, sit-down conversation with singer Kaushiki Chakraborty. Sharing why he decided to turn director, Shantanu says, 'I wanted to become an entrepreneur and a storyteller. I wanted to break this whole pattern of someone calling to offer me a work opportunity. That made my brain start ticking and I thought I want to try something else.' Shantanu Moitra Titled Pankh, his first outing is music driven, as it's a live-autobiography and album on Kaushiki's life. 'Over the years, there have been lots of stories that I wanted to share with the world. And what better vocalist to voice that feeling of mine – that I need to share these stories – than Kaushiki Chakraborty. I believe if you're really passionate about something, then you are the best person to execute it. That is the reason why I took this leap of faith and turned a director,' says Shantanu. As someone navigating music and filmmaking now, Shantanu accepts that there's a lot of commonality and differences between the two crafts. 'Before I compose a song, I have a gifted power to hear the song in my head, which includes the songs I've composed for Parineeta (2005) or 3 Idiots (2009). That's something that I experienced as a director too. I could see it and had a clear vision before I started directing it. That's the commonality. The greatest difference was the turnaround time in the two crafts. As a composer, the turnaround time from the moment I hear my song in my head to execution is less, as I record it immediately after calling the right people for fit. However, in case of a film, there are many departments and people that I am dependent on. And the gestation period from when I have thought of an idea to when I finally see it manifest is huge,' Shantanu ends. Kaushiki Chakraborty and Shantanu Moitra in Pankh Talking about working with Kaushiki, he adds, 'Coincidentally, she is also in that state of mind where she also wants to tell stories and not just sing a song. So, both these things converged and honestly, it's a crazy idea to present a song like we did (in Pankh, with the aspect of storytelling). There are six stories making six episodes and from them come six songs. So this is a pretty crazy idea, especially from a music perspective.'

Behind the chaos in liquor vend auctions in Haryana, gangsters, threats and a murder
Behind the chaos in liquor vend auctions in Haryana, gangsters, threats and a murder

The Print

time6 days ago

  • The Print

Behind the chaos in liquor vend auctions in Haryana, gangsters, threats and a murder

An excise and taxation official confirmed that despite having completed five rounds of auctions, they have not been able to find bidders for nearly 260 outlets across 20 districts. Yamunanagar is the worst hit, where 45 out of 55 liquor zones have received no bids. The other districts where the problem is pronounced are Jind, Rohtak, Kurukshetra and Karnal. The excise and taxation department, which has so far allotted only 934 of 1,200 liquor zones, is grappling with a significant shortfall in revenue due to the reluctance of bidders. Gurugram: A wave of violent attacks and extortion threats targeting liquor contractors has plunged Haryana's liquor vend auctions into chaos, with nearly 260 outlets across 20 districts yet to find bidders, threatening the state's ambitious excise revenue target of Rs 14,063.91 crore for 2025–26. The attacks on those in the liquor business, including the murder of liquor contractor Shantanu in Kurukshetra on 13 June, has instilled fear among traders, prompting the Haryana government to launch an aggressive crackdown on organised crime to restore confidence in the auction process. The murder of Shantanu, a Jhajjar resident who recently purchased 18 liquor vends worth Rs 19 crore, and a subsequent attack on a contractor's residence in Yamunanagar have been linked to the Kala Rana-Noni Rana gang, which has been using henchmen and social media to intimidate bidders. #WATCH | Delhi | Gunshots heard at encounter site where wanted criminal, Romil Vohra was killed in an encounter with Delhi Police Special Cell at Delhi-Haryana border today. Two police personnel were also injured during the encounter The criminal, who was killed, had murdered a… — ANI (@ANI) June 24, 2025 On 20 June, liquor contractor Virender Singh, also known as Binder, was shot dead in Jind's Kharkaramji village. A gangster aide of Lawrence Bishnoi, Rohit Godara, claimed responsibility on social media, but the Jind superintendent of police said the murder was likely due to a long-standing personal rivalry with the Rathee gang. Dismissing Godara's claim as a 'publicity stunt', he said the killing was not directly linked to liquor business disputes. Before this, miscreants fired at liquor vends at Rohtak and Yamunanagar, and some vendors received threats. Also Read: Gangs of Rohtak are Haryana's most feared. Run by a Bhau in US & a Baba in jail 'High-octane drive' against gangsters Addressing the crisis in a high-level review meeting last week, Chief Minister Nayab Singh Saini expressed concern over Shantanu's killing and directed Director General of Police (DGP) Shatrujeet Kapur to initiate a 'high-octane drive' against gangsters. 'Not a single gangster should remain active in the state,' Saini declared, emphasising that robust law and order is the government's top priority. He ordered the strengthening of the State Task Force (STF) with additional manpower and resources and mandated immediate security for citizens reporting threats or extortion calls. In a video posted on his 'X' handle on 19 June, Saini said, 'We have given the police a free hand to ensure that no mafia, gangster, or criminal running an organized crime syndicate is spared. Such anti-social elements should be eliminated through mission-mode operations, so that an atmosphere of peace and harmony can be established in society.' Days later, on 24 June, Haryana Police, in a joint operation with Delhi Police's Special Cell, gunned down Romil Vohra, a sharpshooter of the Kala Rana-Noni Rani gang, in an encounter near the Delhi-Haryana border. Vohra, wanted in multiple cases, including Shantanu's murder and a triple murder in Yamunanagar, carried a Rs 3.1 lakh reward. The BJP's Haryana unit hailed the operation on social media, signalling a tough stance against criminal networks. However, contractors in the liquor business remain wary, citing persistent threats to stay away from auctions. The problem is more severe in Yamunanagar. Haryana's Additional Chief Secretary (Home), Dr. Sumita Misra, on 24 June, chaired a law-and-order review meeting with Deputy Commissioners (DCs), Superintendents of Police (SPs) and District Excise and Taxation Commissioners from Yamunanagar, Kurukshetra, Jind, Hisar, Rohtak, Karnal and Ambala. She urged potential bidders to participate without fear, assuring them of 'full administrative support and security'. Misra directed police and intelligence agencies to profile habitual troublemakers, maintain surveillance on suspicious movements, and deploy additional forces and video surveillance in vulnerable zones. She warned that any laxity by officials would invite strict departmental action, emphasising the 'non-negotiable' integrity of the auction process. Misra also instructed DCs and SPs to hold direct dialogues with bidders to address their concerns, reinforcing the state's zero-tolerance policy toward interference. (Edited by Sugita Katyal) Also Read: Why Haryana govt has approved withdrawal of 8,600 govt job ads & what it will mean for aspirants

Kaushiki Chakraborty and Shantanu Moitra to launch their new music series Pankh on July 11
Kaushiki Chakraborty and Shantanu Moitra to launch their new music series Pankh on July 11

The Hindu

time7 days ago

  • Entertainment
  • The Hindu

Kaushiki Chakraborty and Shantanu Moitra to launch their new music series Pankh on July 11

The idea came on a boat in Benaras. While music director Shantanu Moitra and renowned Hindustani vocalist Kaushiki Chakraborty were shooting for the song 'Bhagirathi' from the 2022 series Songs Of The River – Ganga, they realised that looking at land from a river offered a different view. The composer says, 'I thought it could make a great concept for a story. One thing led to another, and we felt we could actually create songs and also tell the stories behind them.' The result is Pankh, an album-cum-web series. It contains six songs sung by Kaushiki over six episodes, which also have her explaining what and who inspired the songs, and how they were created. The series will be released on her YouTube channel and will mark Shantanu's debut as director and Kaushiki as lyricist. 'Baithi Hoon', the first track of Pankh is written by her. The last one, 'Tarana', has also been penned by Kaushiki with help from Delhi-based lyricist Abhipsha Deb. The other songs have been written by Swanand Kirkire, Abhipsha and Tanveer Ghazi. Pankh is being launched with a concert at Mumbai's Royal Opera House on July 11. According to Kaushiki, a 12-city tour is being planned, with some shows in the U.S. later. Shantanu says he has been thinking of recording something elaborate with Kaushiki ever since they collaborated on the song 'Lagi lagi' in MTV Coke Studio Season 2. 'That was more than 12 years ago. As a composer, I knew I could do a lot of things with her voice. We both had ideas on what to do next but couldn't proceed because of our busy schedules. But when we shot 'Bhagirathi' on a boat along with violinist Ambi Subramaniam in the middle of the night, the idea of doing an album occurred.' Shantanu says his experience of working in films with directors Shyam Benegal, Sudhir Mishra and Vidhu Vinod Chopra made him believe all art needs perspective. He adds, 'I didn't want to just put these songs out, I wanted to tell a story. That is where the idea of a web series came from. On a lighter note, because we didn't have budgets, I became the director myself.' Kaushiki points out that Pankh has given her a totally new vision of art. 'Coke Studio was a totally different experience for me because I come from an environment of tanpuras, sarangis, gurus, sishyas, taleem and riyaaz. But one thing I have been taught is to be a good student. If I am put in a new space, I am willing to learn. When Shantanu came up with this idea, I was ready to do something new.' The singer says that moving from a individual space, she began to understand how a group of musicians can have fun and learn from each other while creating music. 'I realised there is no right or wrong in music. It's about expressing yourself and finding your true narrative. If music is a language, the language on its own is not complete. We learn the what and how of music, but not the why. It's in this why of music that we discover many stories. The six songs are about different subjects, but are about things that Shantanu and I have experienced.' The track 'Baithi Hoon' is an outcome of one of Shantanu's visit to Kashmir. 'He met a poet there, whose wife kept staring at anyone who came home. This was because their son had gone missing and nobody knew about his fate. Moved by their plight, Shantanu composed a tune inspired by thumri. Though I had never written a song, I decided to write this one after listening to Shantanu's experience,' says Kaushiki. The song 'Nayi bhor', penned by Abhipsha, is a tribute to four musicians who have inspired the singer — her guru and the legendary tabla artiste Jnan Prakash Ghosh, tabla wizard Ustad Zakir Hussain and Shubhankar Banerjee, also a tabla exponent, and vocalist Rashid Khan. The third episode is about the bond she shares with her father and guru Ajoy Chakrabarty. It is told as a story and leads to the song 'Mere suron mein', written by Tanveer Ghazi. In the fourth episode, Kaushiki talks about her son Rishith, and how she approaches both motherhood and her role as a guru, leading to the Swanand Kirkire-penned 'Chand sakha re'. The last two episodes are about Shantanu's approach to composing, summed up in a complex piece he has created. Pankh features Rickraj Nath on the guitar, Rahul Wadhwani and Archit Shah on the keyboards, Mehtab Ali Niazi on the sitar, ID Rao on the saxophone, Ralph Menezes on the bass, Pratik Srivatsva on the sarod, Vaibhav Wavikar on the drums, Sridhar Parthasarathy on the mridangam and Khurram Ali Niazi on the tabla. Smit Ruparel is the sound engineer. As a director, Shantanu says he kept an open script for each episode. 'I wasn't dealing with actors. So while I had an idea of how each episode should be shot, I let the musicians be as they normally are while recording. Some things happened impromptu. I was more like a shepherd who said this is the direction we can take, and this is the route we should avoid.' Kaushiki says some of the episodes are autobiographical since it's about the life she has lived so far and the way she foresees it.

Most wanted gangster Romil Vohra killed in encounter, 10 arrested: Joint STF Haryana & Delhi special cell operation
Most wanted gangster Romil Vohra killed in encounter, 10 arrested: Joint STF Haryana & Delhi special cell operation

Time of India

time24-06-2025

  • Time of India

Most wanted gangster Romil Vohra killed in encounter, 10 arrested: Joint STF Haryana & Delhi special cell operation

KURUKSHETRA : In a major breakthrough against organized crime, Haryana Police's Special Task Force (STF), in collaboration with Delhi Police 's Special Cell, eliminated notorious gangster Romil Vohra in an early morning encounter on the Delhi-Gurugram-Faridabad route on Tuesday. Vohra, carrying a bounty of Rs 3 lakh on his head, was wanted in several high-profile criminal cases, including triple murder case of Yamunanagar and targeted killings. Addressing a press conference at the Kurukshetra SP Office, STF SP Vikrant Bhushan and Kurukshetra SP Nitish Aggarwal detailed the high-stakes operation. Romil Vohra, of Ashok Vihar, Yamunanagar, had been evading arrest for a long time. He was believed to be planning a major crime in northern Haryana and Delhi when police acted on a tip-off. Joint operation and deadly encounter You Can Also Check: Chandigarh AQI | Weather in Chandigarh | Bank Holidays in Chandigarh | Public Holidays in Chandigarh The SPs shared that the STF central unit, led by sub-inspector (SI) Rakesh Kumar, in coordination with the STF Karnal unit, swiftly shared intelligence with Delhi Police's counter intelligence special cell. Acting on the information, inspector Manjeet Singh of Delhi Police and his team launched a joint operation with STF Haryana. Police barricaded routes leading from Gurugram and Faridabad towards Delhi in the early hours, they said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Eat 1 Teaspoon Every Night, See What Happens A Week Later [Video] getfittoday Undo During the interception, Romil Vohra opened fire at the police. In the retaliatory action, STF SI Rohan and Delhi Special Cell SI Praveen sustained injuries, as did Romil Vohra. All three were rushed to the hospital, where Romil was declared dead. The injured officers are under treatment and in stable condition, said the STF SP Bhushan. Romil Vohra: A hardcore criminal Romil Vohra was a listed most-wanted gangster involved in at least eight heinous cases, including the Kheri Lakha Singh triple murder (on December 26, 2024) of Yamunanagar district involving disputes over liquor business and the recent murder (on June 13, 2025) of liquor contractor Shantanu in Shahabad, Kurukshetra district. The STF SP said Vohra's criminal activities included planned murders, illegal arms supply, organized violence, and gang operations across state lines. He had long eluded arrest, and his neutralization marks a significant win for law enforcement agencies, the SP said. STF nabs 10 in Shantanu murder case In another success, STF teams from Ambala and Karnal, under the supervision of DSP Aman Kumar, arrested 10 individuals linked to the Shantanu murder case. The accused played active roles in the murder conspiracy, reconnaissance, shooting, and logistical/financial support. While five were arrested earlier last week, the remaining five were apprehended on June 23 and 24. All ten have been presented before the court and are under police remand. "Criminals must choose: Leave crime or leave Haryana" SP Vikrant Bhushan emphasized the STF's ongoing commitment to dismantling criminal networks in the state. 'This operation is part of a sustained campaign against organized crime. As per the directions of chief minister Nayab Singh Saini, we are taking strict action. Criminals now have only two choices—give up crime or leave Haryana,' he said. Warning to youth: Stay away from gangsters' social media Kurukshetra SP Nitish Aggarwal issued a strong advisory to youth, urging them not to follow or engage with gangsters on social media. "Following or glorifying criminals online sends a dangerous message and can lead to legal consequences," he cautioned. He added that anyone found promoting or engaging with gangster-related content would be subject to strict action under the law. A message of zero tolerance This high-profile encounter and mass arrests underscore Haryana STF's no-tolerance stance against crime. With intelligence-driven operations and inter-agency coordination, authorities reaffirm their commitment to law, order, and the safety of citizens.

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