Kroger gives its Boost membership program a temporary lift
The "Boost Bonus Days" promotion, which begins Wednesday and extends through July 29, includes the opportunity for shoppers to save more than $100 through a variety of deals on an unspecified assortment of grocery items. Customers will be able to redeem most of the offers up to five times during the promotion.
Kroger is also offering $10 off a delivery order of at least $75 as well as a 50% discount on the cost of a new or renewed Boost membership during the promotion.
The limited-time benefits apply to both Kroger Boost tiers, which are distinguished from one another by the type of delivery benefit they provide.
The base level, which costs $69 per year or $8.99 per month, provides free next-day delivery, while the premium tier provides free same-day delivery at an annual cost of $99 per year or $12.99 a month. Both Kroger Boost levels require a minimum purchase of $35 for free delivery.
In April, Kroger raised the annual cost of the lower-priced version of Boost by $10 per year and increased the monthly fee by $1.
Kroger Boost benefits augment the features of the grocer's standard loyalty program, Kroger Plus. Kroger offers free pickup on orders that meet a $35 threshold for all loyalty program members.
The Boost Bonus Days program reprises a similar promotion Kroger ran for two weeks last July, but comes with a different package of discounts. In 2024, Kroger's Boost Bonus Days initiative offered Boost members over $60 in savings that encompassed free private label goods including cookies, bacon and pasta in addition to price reductions on other products carrying the grocer's brands.
Kroger said earlier this year that it would focus on boosting customer loyalty as it looked to juice growth following its unsuccessful effort to merge with Albertsons.
"Looking to 2025, we have aggressive plans to build more stores and improve our share results, attract new households and increase loyalty, which will accelerate growth and create shareholder value," Kroger interim CEO Ron Sargent said during the supermarket company's fourth-quarter earnings call in March.
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