MarTech+ #1: The great MarTech reset
Welcome to the very first edition of
MarTech+
, your sharp, smart, and always-on newsletter that cuts through the noise to bring you the boldest ideas and conversations from the ever-evolving world of
marketing technology
.
If you've been wondering how
generative AI
will reshape your
customer journeys
, challenge creativity norms, or even lend a (virtual) shoulder when campaigns tank — you're in the right place.
This week, we're going deep on one central force:
AI
. Not just as a tool, but as a seismic shift in how marketing is done. Here are three stories you cannot afford to miss:
📌
Gen AI and the Future of Marketing
From co-piloting creatives to customising campaigns at scale,
Gen AI
is no longer optional. We unpack where it's heading and how marketers can ride the wave — or risk being swept away.
📌
AI, the New Shoulder to Cry On. And It Doesn't Get Tired.
In a world where emotional resilience meets artificial empathy, AI is transforming brand support and creative feedback loops. Here's why that matters more than you think.
📌
AI Impact: What Happens to Advertising Now?
With machine learning rewriting briefs and disrupting media spends, we look at what's breaking, what's building, and why your next media plan might just start with a prompt.
Whether you're a CMO rethinking strategy or a
martech
enthusiast looking to stay ahead,
MarTech+
is here to decode the disruption.
Keep watching this space. The marketing revolution is just getting started — and it speaks in code.
Yours Truly,
Varun Markande,
MarTech
Correspondent.
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