logo
Kaamatan spirit

Kaamatan spirit

The Star29-05-2025
From the heart: Elldiwirna (fourth from left) alongside the 'Tinorindak Olisi' cast at the webfilm's launch in Kota Kinabalu.
KOTA KINABALU: Sometimes coming in second best is not bad at all, and this is precisely what the latest PETRONAS' Kaamatan webfilm is communicating.
Titled Tinorindak Olisi (Crown of Love in Kadazandusun), this touching short film explores the true meaning of triumph which is found not through titles, but love, cultural pride and inner resi­lience.
Centred around the iconic Unduk Ngadau pageant, Tinorindak Olisi, which features exclusively Sabahan talents, features a heartfelt narrative that delves into the deeper significance of Kaamatan.
Told primarily in the Dusun language and enriched with Sabahan dialects, the six-minute, 30-second film celebrates Sabah's rich cultural tapestry and the unity among its many ethnic communities.
Directed by Ismail Kamarul, the film stars Elldiwirna Saimen, the first runner-up of Unduk Ngadau 2024, as Elyna Jamis, and Daphne Iking, the 2003 Unduk Ngadau, as her mother.
The story follows Elyna, a young woman vying for the Unduk Ngadau crown.
Fuelled by dreams and encouraged by her community, she embarks on a journey of self-­discovery that ultimately reshapes her understanding of success and identity.
'In line with this year's theme, Kaamatan for All, this film reminds us that true strength lies in the unity and support of the community as we strive forward together,' said Siti Azlina A Latif, PETRONAS senior general manager of strategic communications.
The film was launched under Yayasan PETRONAS' Uplifting Lives Festive programme, during an event attended by Deputy Chief Minister Datuk Seri Dr Jeffrey Kitingan, who doubles as deputy president of the Kadazan Dusun Cultural Association.
'It is more than just a campaign. It is a call to empower and uplift communities, and a reminder of the values that bind us,' said Kitingan, who is also state Agriculture, Fisheries and Food Industry Minister.
Moved by the film, he described it as 'powerful', adding that it resonated strongly with the audience.
'It served as a reminder that behind every achievement is a network of support and belief. The entire story was powerful. It was not just one part, but the whole journey,' he said.
He noted that the film also served as a reflection of PETRONAS' ongoing commitment to cultural inclusivity and social responsibility.
'I am very thankful to PETRONAS. Every year, they produce heartfelt stories that don't just entertain but also teach, inspire, and bring us together,' said Kitingan.
During the event, Kitingan, together with Siti Azlina, distributed essential food items and festive packs to selected recipients in Manggatal.
The Uplifting Lives Festive initiative, which began earlier this month in Tambunan, reached 500 beneficiaries across Manggatal, Tambunan, Tongod and Kepayan, which were all identified by the Sabah Social Welfare Department.
'From spotlighting Sabah's cultural heritage to bringing festive cheer to families in need, we continue to build a more connected and compassionate society for all,' said Siti Azlina.
Tinorindak Olisi is now available on PETRONAS' official YouTube and Facebook channels.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Get Ready for the Grand Finale of MAGGI®'s Jom Masak & Menang Bersama!
Get Ready for the Grand Finale of MAGGI®'s Jom Masak & Menang Bersama!

Daily Express

timea day ago

  • Daily Express

Get Ready for the Grand Finale of MAGGI®'s Jom Masak & Menang Bersama!

Published on: Monday, August 04, 2025 Published on: Mon, Aug 04, 2025 Text Size: MAGGI®️'s engagement with local communities during Tematu Ethnofest 2025. A Celebration of Community, Culture and Culinary Heritage Communal feasting, traditional dances, and open houses, Pesta Kaamatan and Hari Gawai are more than just harvest celebrations. They are vibrant expressions of muhibah – the cherished spirit of unity, harmony and goodwill. Just like other beloved festivities across Malaysia, culinary delights take centre stage in people's hearts. Yet, beyond the bountiful spreads, lies a heartfelt connection: Kaamatan and Gawai bring people together – on shared values, traditions, identity and belonging. A campaign rooted in tradition and community MAGGI® is easing into the final celebration with a grand finale of its Jom Masak & Menang Bersama Contest. Themed 'Honouring the Cooks Behind Festivities', this year's Gawai Kaamatan campaign serves as a culmination that celebrates home cooks, mothers, elders, and grassroots chefs who preserve our rich cultural heritage through food. Every shared meal is a connection that keeps our traditions alive and bridges generations. Since 2003, MAGGI® has become ingrained in local communities, sharing the joy of Gawai and Kaamatan not just as a brand, but as part of the 'East Malaysian family'. Over the past two months, MAGGI® has deepened these connections through engaging activities, heartfelt stories, community outreach, culminating in a grand finale filled with joy and excitement. A lasting legacy of food and culture At the heart of this campaign are two esteemed local chefs – Chef Melvin Gatu from Sabah and Chef Laura Sim Bara from Sarawak – two cultural custodians dedicated to preserving traditional recipes. In collaboration with these culinary ambassadors, MAGGI® has co-created festive dishes that blend authentic East Malaysian flavours with MAGGI®'s popular staples like MAGGI® CukupRasa™ and MAGGI® Sambal Tumis. Not only these flavours bring convenience to modern cooking, but also make wholesome meals accessible to anyone, anywhere. After all, food connects people with their roots and heritage, while creating a sense of belonging, and building meaningful relationships within our communities. 'Over the years, MAGGI® has become more than just a brand in Sabah. It's a trusted kitchen companion not only during festive occasions but also in our customers' everyday meals,' said Rina Chin, MAGGI® Sales Planning Manager, Sabah – a local who feels honoured to be able to engage with the community throughout Kaamatan celebrations. 'It's about a deep bond we share with our consumers, a connection that goes beyond products and is truly priceless. Being part of many special occasions in Sabah, MAGGI® helps create a tradition of cherished moments that people genuinely look forward to each year,' she added. Beyond recipes, MAGGI®'s long-standing 'Jom Masak & Menang Bersama' annual contest holds firm to a tradition spanning over 20 years. From May 1st to June 30th, 2025, for every RM8 spent on participating MAGGI® products, RM0.10 would be contributed to NGOs supporting community upliftment, especially women empowerment, in Sabah and Sarawak. This year, PACOS Trust, Sabah (Partners of Community Organisation) supporting indigenous community development, and PurpleLily (Sarawak) empowering women through financial literacy and skills training – are the two beneficiaries to receive the collective donation during the grand finale – a ' giving back to the community' gesture of MAGGI®'s enduring commitment to social responsibility. 'Every year, our Gawai campaign resonates deeply with the people because it reflects the local culture, from traditional ethnic costumes to themes that celebrate who they are. It's more than just a campaign; it's a moment of how the people of Sarawak want themselves to be seen and how the annual festival is celebrated in a meaningful way,' remarked Amelia Chin Ai Ling, MAGGI® Field Sales Executive, Kuching. MAGGI® Kari tiada ganti - a flavour that satisfies every sense More than just a bowl of noodles, MAGGI® Kari offers a true Malaysian cultural experience. With its iconic aroma to the soul-warming taste, MAGGI® Kari is part of who we are. Beloved for its consistent, bold and deeply satisfying 12-spice broth, it is a sensory staple that transcends age, region and occasion. Moreover, it is a national favourite – a symbol of comfort and love shared across Malaysia. As we build excitement for the Jom Menang dan Masak Bersama grand finale anchored by 'MAGGI® Kari Lah, get ready for a vibrant 3-day celebration of taste and togetherness. This is the first ever nationwide Kari-Lah event that will immerse East Malaysians through a full-sensory journey where visitors can see, smell, hear, touch and taste the essence of MAGGI® Kari. The roadshow will be activated across key states with interactive games, photo ops, cooking demo, and your own personalized bowl of MAGGI®, rallying nationwide excitement with the first tour landing in Kuching, Sarawak! While the first two days will see MAGGI® Kari Lah taking centre stage, it's the culmination of the Gawai-Kaamatan campaign on the third and last day that keeps everyone suspense! In Sarawak, the Jom Masak & Menang Bersama grand finale will be held at VivaCity Megamall, Kuching, from August 1st to 3rd; while in Sabah, it takes place from August 8th to 10th, at ITCC Mall, Kota Kinabalu. Seven lucky finalists from the Jom Masak dan Menang Bersama Contest are set to come together for an exciting showdown with the chance to drive home a brand-new Isuzu D-Max. First and second runners-up will take home branded cookware worth RM3,000 and RM1,500 respectively. 'The grand finale will be a showcase of lively and energetic celebration that captures the true spirit of Gawai as it brings people together in the most festive way. I hope this year's celebration will be just as joyful and memorable for everyone,' Amelia said. For over two decades and so on, MAGGI® will remain close to the hearts of East Malaysians, celebrating the precious moments of Gawai-Kaamatan with locals, while continuing to preserve culinary heritage through food for many generations to come. More than just a household favourite, MAGGI® serves as a bridge between tradition and modernity, weaving generations together through the universal language of food. Join the crowd for a taste of flavour and festivity in a full-blown event packed with joy and mouth-watering moments. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia

Sabahan Yico Wong wins RM30,000 as national singing competition runner-up
Sabahan Yico Wong wins RM30,000 as national singing competition runner-up

Daily Express

time3 days ago

  • Daily Express

Sabahan Yico Wong wins RM30,000 as national singing competition runner-up

Published on: Saturday, August 02, 2025 Published on: Sat, Aug 02, 2025 By: Esther Glorie Leow Text Size: Yico (right) receiving the award KOTA KINABALU: Sabahan singer Yico Wong, 20, clinched the runner-up title at the national-level Sing the Stage competition in Kuala Lumpur, taking home RM30,000. The five-month journey, which began with auditions on March 1, became a life-changing milestone for Yico, who has been singing since age five. Despite intense elimination rounds, she persevered through late-night practices and pressure, earning praise from judges and the audience. Yico credited her success to the unwavering support of her family and friends, urging aspiring singers to 'chase passion, not perfection.' * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia

#SHOWBIZ: Bella Astillah: 'Let there be no more Zaras'
#SHOWBIZ: Bella Astillah: 'Let there be no more Zaras'

New Straits Times

time4 days ago

  • New Straits Times

#SHOWBIZ: Bella Astillah: 'Let there be no more Zaras'

KUALA LUMPUR: Actress and singer Bella Astillah has spoken out following the tragic death of 13-year-old Zara Qairina, who reportedly fell from the third floor of her school hostel in Papar, Sabah, amid claims of bullying. Bella, 31, expressed her heartbreak on Instagram, calling for accountability and better protection for students in school hostels. "Zara passed away under unclear circumstances. It's said she was bullied, yet no one has stepped forward to take responsibility. If this happened to our own child, could we stay silent?" she wrote on social media. As a mother and fellow Sabahan, Bella questioned why action only comes after tragedy. "A young girl, far from home, facing pain alone. Why must it come to this before we open our eyes?" She stressed the importance of addressing bullying and mental health seriously. "Don't wait for another Zara. Please, monitor our children and teach them empathy, not cruelty." Vowing to continue advocating for justice, Bella added: "Zara isn't just a name in the news. This can happen to our child too. I'll keep speaking out until justice is done. May Allah place her in the highest level of paradise." Zara, a Form One student, was confirmed dead after receiving treatment at Queen Elizabeth I Hospital in Kota Kinabalu recently.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store