NAMESAKE Embraces the 'INNERCHILD' With a Youthful SS26 Collection
NAMESAKE'sSpring/Summer 2026collection, aptly titled 'INNERCHILD,' offers a poignant invitation to pause and reconnect with the instinctive joy of youth. Inspired by coming-of-age films likeStand By MeandJerry Maguire, the collection explores the emotional terrain of growing up, where playground victories, water park splashes and fleeting compliments become lasting memories. Rather than indulging in nostalgia, 'INNERCHILD' confronts the space between past and present, asking what joy looks like when it's no longer effortless but still deeply felt.
For itsParis Fashion Weekreturn, the label transformed the runway into a playful memory-scape under the direction of conceptual artist PZ Opassuksatit. Guests were seated on sculptural stacks of swim ring floats beneath wind tubes, printed with phrases once shouted at water parks. A tongue-in-cheek corporate-style sign reading 'Have you ever peed in the pool?' anchored the installation with humor and vulnerability, turning childhood truths into shared reflection.
Uniforms of youth, including schoolwear, scout outfits and sports jerseys, are deconstructed and reimagined through a contemporary lens. Subtle gestures inspired by childhood notebooks, such as scribbles, collages, and mismatched patches, appear across garments. Materials sourced from Japan, Taiwan and Italy are layered with technical innovation, including fast-drying finishes and thermoregulation. Watermarks, oceanic jacquards and playful stripes evoke tactile memories of carefree days by the sea, offering what the brand calls 'soft armor for the soul.'
On the other hand, accessories serve as tokens of adventure, merging nautical kits and vintage gym bags with leather charms that echo champion flags and medallions of victory. Footwear continues the narrative with suede finishes, waxed-rope textures and 3D-printed soles designed for movement. Select looks also feature the HUGO FORWARD x Zellerfeld recyclable loafer, reinforcing the collection's ethos of spontaneity and thoughtful design.
Accessories in 'INNERCHILD' serve as tangible tokens of adventure. Bags merge references from nautical kits and vintage gym holdalls, while small leather charms echo champion flags and medallions of victory. Footwear continues this narrative with suede finishes, waxed-rope textures and 3D-printed soles. Select looks also feature the HUGO FORWARD xZellerfeldrecyclable loafer, a made-to-order shoe that reinforces the collection's ethos of spontaneity and thoughtful design, ensuring every step becomes part of the story. Together, these elements form a wardrobe that doesn't chase happiness — it returns to it.
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