
China's first Legoland opens to visitors in Shanghai
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Cision Canada
08-07-2025
- Cision Canada
HITTING THE RIGHT NOTES: THE LEGO GROUP UNVEILS SUMMER FUN WITH FREE MUSIC CREATIVITY WORKSHOP
The Final Workshop of the Summer Will be Held at Select LEGO Stores Across North America from 8/16-8/17 & is Available Online ENFIELD, Conn., July 8, 2025 /CNW/ -- The LEGO Group today announces its third and final Creativity Workshop of 2025, celebrating Summer Fun with Music. Part of the ongoing Creativity Workshop series, this session is designed to ignite imagination and nurture valuable social skills through engaging online and in-store experiences for young creators aged 6–12, just in time for summer break. The upcoming workshops present options for both virtual and in-person participation, all free of charge. The online workshop, hosted by acclaimed French violinist Esther Abrami, inspires children to explore the joy of music through LEGO building. Families are invited to join Abrami as she guides them to build their own music-themed creations – including a music stage, musical notes, and a speaker, encouraging them to celebrate summer, creativity, and self-expression. This is coupled with live, hands-on events at select LEGO Stores across North America that invite young creators to build their own microphone with the help of expert Brick Specialists. Both guided, interactive experiences are designed to spark curiosity, encourage creativity, and foster a deeper appreciation for music. Here are more details on the two ways to get involved: Creativity Workshops – Held at select LEGO Stores on Saturday, August 16 th and Sunday, August 17 th, these sessions invite young creators to explore music by building their own music-themed creations with expert guidance from Brick Specialists. Tickets are free, but must be booked in advance at T&Cs apply. Creativity at Home Online Workshops – Led by French violinist Esther Abrami, the Creativity at Home Workshop is now available to watch here. Abrami will demonstrate how to create music-themed builds – a music stage, LEGO-inspired music notes and a speaker to celebrate the joy of Summer Fun. Join the fun starting today at Esther Abrami comments: "Music has the power to connect us and bring so much joy, especially during the summer months when everything feels lighter and more playful. I'm absolutely thrilled to partner with the LEGO Group to inspire young creators to combine their creativity with their love for music. It's such a wonderful way for them to express themselves, build confidence, and have fun at the same time. Seeing children use their imagination to create something unique that reflects their personality and passions is truly special. It's these moments that spark a lifelong love of learning and creativity." The Creativity Workshops are part of the LEGO Group's commitment to championing and standing up for girls' creativity, with different themes throughout the year including Friendship, Botanicals and Summer Fun. To watch online now and purchase a ticket to attend an in-store Creativity Workshop at a LEGO store near you, visit About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean "Play Well".


Vancouver Sun
05-07-2025
- Vancouver Sun
China's first Legoland opens to tourists in Shanghai
Thousands of local tourists poured into China's first-ever Legoland as it opened its gates in Shanghai on Saturday, the latest theme park hoping to capitalise on a domestic tourism boom. The Chinese branch of the British-owned theme park franchise is the biggest Legoland in the world. It drew in early customers who flocked to attractions including a miniature train ride and a dragon-themed rollercoaster. 'I personally love to play with Lego blocks and we have many sets at home… so I wanted to come to Legoland at the earliest opportunity,' said Shi, a 35-year-old resident of nearby city Hangzhou, who was visiting the park with his wife and child. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Despite the Chinese economy's sluggish growth in recent years, domestic tourist spending grew 18.6 percent in the first quarter of this year compared to the previous year, according to statistics. 'Ever since the pandemic, I've made very few trips abroad,' said Shi, adding his family now travels to theme parks around China 'many times a year'. Eager Lego fans rushed into the park as soon as it opened, wearing themed shirts and waving branded flags as they enjoyed the 318,000-square-metre (78.5-acre) compound in scorching temperatures. Beijing has announced subsidies intended to make travelling within the country more affordable for Chinese citizens, and is pushing local governments to heavily market their attractions on social media. Companies have taken note of the wider local tourism boom and stepped up their plans in China. A new 'Spider-Man' attraction at Shanghai Disneyland broke ground in May, while Warner Brothers is set to open a Harry Potter experience in Shanghai by 2027. Toy giant Hasbro said this week its giant Peppa Pig park in the city was now 'in the phase of creative design.' Chinese collectable toy maker Pop Mart has also opened an attraction in Beijing featuring life-sized versions of its popular Labubu toys. 'The various provinces are putting a lot of effort into expanding their tourism industries, and all of them have special attractions,' said Xu, a 34-year-old parent visiting Legoland on Saturday with his children. But profitability remains a problem, especially for local companies with less brand recognition. As of late 2024, around 40 percent of parks were still failing to turn a profit, according to state media reports. Yet analysts point to a growing population of retirees and job market changes as key factors pushing more locals to visit domestic attractions. 'The labour market is turning more flexible,' said Ernan Cui, China consumer analyst at Gavekal Research. 'More people have leisure time to travel around.' Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark and sign up for our daily newsletter, Posted, here .


National Post
05-07-2025
- National Post
China's first Legoland opens to tourists in Shanghai
Thousands of local tourists poured into China's first-ever Legoland as it opened its gates in Shanghai on Saturday, the latest theme park hoping to capitalise on a domestic tourism boom. Article content The Chinese branch of the British-owned theme park franchise is the biggest Legoland in the world. Article content Article content It drew in early customers who flocked to attractions including a miniature train ride and a dragon-themed rollercoaster. Article content 'I personally love to play with Lego blocks and we have many sets at home… so I wanted to come to Legoland at the earliest opportunity,' said Shi, a 35-year-old resident of nearby city Hangzhou, who was visiting the park with his wife and child. Article content Article content Despite the Chinese economy's sluggish growth in recent years, domestic tourist spending grew 18.6 percent in the first quarter of this year compared to the previous year, according to statistics. Article content 'Ever since the pandemic, I've made very few trips abroad,' said Shi, adding his family now travels to theme parks around China 'many times a year'. Article content Eager Lego fans rushed into the park as soon as it opened, wearing themed shirts and waving branded flags as they enjoyed the 318,000-square-metre (78.5-acre) compound in scorching temperatures. Article content Beijing has announced subsidies intended to make travelling within the country more affordable for Chinese citizens, and is pushing local governments to heavily market their attractions on social media. Article content Article content Companies have taken note of the wider local tourism boom and stepped up their plans in China. Article content Article content A new 'Spider-Man' attraction at Shanghai Disneyland broke ground in May, while Warner Brothers is set to open a Harry Potter experience in Shanghai by 2027. Article content Toy giant Hasbro said this week its giant Peppa Pig park in the city was now 'in the phase of creative design.' Article content Chinese collectable toy maker Pop Mart has also opened an attraction in Beijing featuring life-sized versions of its popular Labubu toys. Article content 'The various provinces are putting a lot of effort into expanding their tourism industries, and all of them have special attractions,' said Xu, a 34-year-old parent visiting Legoland on Saturday with his children. Article content But profitability remains a problem, especially for local companies with less brand recognition. Article content As of late 2024, around 40 percent of parks were still failing to turn a profit, according to state media reports. Article content