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MX Player brings greater reach, retail ads after becoming Amazon product
Vanita Kohli-Khandekar Pune
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Bhay traces the life and mysterious death of Gaurav Tiwari, a paranormal explorer. It is — along with Mitti, Aashram (season 3), Half CA, and Who's your Gynac (second seasons all), as well as dubbed Turkish and Korean dramas — among the 100 shows Amazon MX Player is dropping through the year.
'We are the only premium, AVOD (advertising-based video on demand) service,' says Karan Bedi, director and head of Amazon MX Player. The service will always be free, say its promos.
At 250 million unique visitors a month, MX Player has for long been in the same bracket as
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