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The HONOR 400 & 400 Pro launch underscores

The HONOR 400 & 400 Pro launch underscores

The Citizen2 days ago
Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. This is a launch that could further entrench the brand's momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy.
The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including:
The first global rollout of Google Cloud's Veo 2 Image-to-Video tool , built directly into the phone's gallery
, built directly into the phone's gallery AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology.
and to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology. HONOR's 50× AI SuperZoom , intelligent editing tools and the incredible 200MP main sensor
, intelligent editing tools and the incredible 200MP main sensor A 6000mAh silicon-carbon battery, IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G.
The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The HONOR 400 Series is launched with a promotional offer:
Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh until 31 July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa's mobile economy.
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The HONOR 400 & 400 Pro launch underscores
The HONOR 400 & 400 Pro launch underscores

The Citizen

time2 days ago

  • The Citizen

The HONOR 400 & 400 Pro launch underscores

Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. This is a launch that could further entrench the brand's momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy. The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including: The first global rollout of Google Cloud's Veo 2 Image-to-Video tool , built directly into the phone's gallery , built directly into the phone's gallery AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology. and to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology. HONOR's 50× AI SuperZoom , intelligent editing tools and the incredible 200MP main sensor , intelligent editing tools and the incredible 200MP main sensor A 6000mAh silicon-carbon battery, IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G. The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The HONOR 400 Series is launched with a promotional offer: Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh until 31 July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa's mobile economy. At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!

Honor 400 and 400 Pro enter spotlight with premium features that rival the best in their class
Honor 400 and 400 Pro enter spotlight with premium features that rival the best in their class

The Citizen

time2 days ago

  • The Citizen

Honor 400 and 400 Pro enter spotlight with premium features that rival the best in their class

With a 200MP ultra-clear camera, advanced AI tools, and flagship-grade power, the Honor 400 series lands in South Africa with practical innovation and standout design. The hype is real. The newly launched Honor 400 and Honor 400 PRO have officially arrived in South Africa, bringing a bold, AI-led vision to the mobile experience. It immediately impresses with camera hardware that pushes the boundaries. This includes thoughtful software tools and high-performance design, engineered for users who want more from every moment. This is design that rivals the sleekness of flagship devices twice the price. At the heart of the Honor 400 PRO is a 200MP ultra-clear main camera, designed to bring out rich detail and dynamic range. So, whether capturing a milestone portrait, a city skyline, or a quick snap at a weekend braai, it's ready to roll. Real-time enhancements powered by AI Portrait Snap ensure your photos reflect natural movement and emotion, while tools like AI Erase and Remove Reflection simplify edits without the need for apps. For those who want more from a single image, the new Image-to-Video feature turns a photo into a short, dynamic clip ready for sharing. The Pro model includes a dedicated 50MP telephoto lens with 3x optical zoom and up to 50× AI SuperZoom, perfect for capturing subjects at a distance, from wildlife in Pilanesberg to front-row action at the stadium. The base Honor 400 goes the distance, offering 30× AI SuperZoom through its 200MP main lens and the same suite of AI-powered tools. The performance isn't just behind the camera. The Honor 400 PRO runs on the Snapdragon 8s Gen 3 chipset, while the Honor 400 features the Snapdragon 7 Gen 3. Both are supported by MagicOS 9.0. With up to 12GB RAM and RAM Turbo expanding memory to 24GB, everyday use remains responsive, even with demanding apps and multitasking. Visuals are delivered with pristine presence through a vibrant AMOLED display, 6.55″ on the Honor 400 and 6.7″ on the PRO. This includes a peak brightness of up to 5000 nits for clear viewing in bright sun. A robust 6000mAh silicon-carbon battery supports 80W wired SuperCharge on the Honor 400 and adds 100W wired + 50W wireless charging on the Honor 400 PRO. IP65-rated durability and SGS Five-Star Drop Resistance certification ensure resilience on the go. The Honor 400 and 400 Pro is going to continue to grab the attention of creators, professionals, students or families. It delivers flagship tech without the flagship price tag, a smart and welcome step forward in everyday performance, design and AI-powered photography.

Springboks launch first official flagship fan store
Springboks launch first official flagship fan store

The South African

time2 days ago

  • The South African

Springboks launch first official flagship fan store

The launch of the first official Springbok store marks the start of an exciting new chapter for South African rugby merchandise. And it fulfils SA Rugby's 2024 goal to meet growing fan demand, curb counterfeit sales, and strengthen the Springbok brand both locally and internationally. The ground-breaking development was inaugurated at a special ceremony on Thursday featuring Gayton McKenzie, Minister of Sport, Arts and Culture, and Solly Malatsi, Minister of Communications and Digital Technologies, and is planned to be followed by further store openings elsewhere in the country. The store will feature the official Nike replica teamwear as well as an exciting new range of off-field supporters clothing, called Springboks, designed to be worn everywhere – from the office to the braai. 'In retrospect, it is amazing that we have not had such an offering before now,' said Mark Alexander, president of the South African Rugby Union, at the shop launch. 'Before today, if you'd asked the question 'where is the Springbok shop?' you'd have been met by blank faces. 'Famous sports teams around the world have club shops. If you're in the Champs Elysee in Paris, you can visit the Paris St Germain club shop; if you're passing through Munich airport you can visit the Bayern Munich club shop and if you're in the Old Trafford area of Manchester you can visit United's megastore. 'But if a visitor to South Africa wants to take home with him or her a memento of one of Africa's most famous sports teams where was the Springboks store? Now we have an answer.' The new store's offering is also available online for fans both in SA and overseas and can be found at The opening marks the successful completion of a goal set by SARU's Executive Council at the start of 2024 to answer South Africa's hunger for the Springbok brand. Rian Oberholzer, SA Rugby CEO, said: 'The explosion of counterfeiters and imitators since 2019 has flooded e-commerce channels with fake product, borrowing from the colours and iconography of the Springboks. 'The Exco recognised there was a gap in the market that others were exploiting and that there was an opportunity and a need for SA Rugby to meet that demand and retain the value for the benefit of rugby. 'The intention is that this store will be followed by others in due course with a range of clothing that will allow rugby fans to show their support for the Springboks in many different items of clothing – it's not just for Saturdays. 'That we have got here so quickly – within 18 months of setting the goal – is a tribute to the hard work of the team that has gone on behind the scenes. 'This is the start of an exciting new chapter for the Springboks and will take the brand into places it has never been before.' The store is located at Protea Court in Sandton City and can be most easily reached from the Rivonia Road entrance. Fans can shop the full range ARE YOU READY TO SPEND YOUR MONEY AT THE SPRINGBOKS STORE? Let us know by leaving a comment below, or send a WhatsApp to 060 011 0211. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.

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