Chase your bucket list with R.M.Williams $20K adventure of a lifetime
We've all heard of 'carpe diem', but what about 'Grab Life by the Tugs'?
This is the latest thrill-fuelled campaign from R.M.Williams that aims to reconnect Australians with their inner sense of adventure, particularly in the great outdoors - starting with pulling on a pair of RMs.
A recent study from R.M.Williams showed that nearly 80 percent of Australians have a bucket list that the majority plan to complete.
Whether adventure means a spontaneous weekend away (48 per cent), spending a night under the stars (36 per cent), or soaring the heights of the Sydney Harbour Bridge climb (19 per cent), R.M.Williams research has revealed there's a growing desire among people to live more adventurously.
"There's a deep desire to live more boldly and break away from the ordinary," says Victoria Taylor, head of brand marketing communications at R.M.Williams.
"At R.M.Williams, we believe adventure starts the moment you pull on your RMs. It's about embracing every opportunity, every adventure and every moment."
It appears young Australians are leading the charge in this movement, with 23 per cent of Gen Z planning to complete their bucket list by the end of this year alone. And across all ages, a third say they'd be disappointed if they didn't get to live out their dreams. Encouragingly, nearly 90 percent say they'd take more steps toward their goals with the right gear behind them.
"Our boots have always been made for people who make things happen," says Taylor. "This campaign is about reconnecting with that adventurous spirit and giving people the confidence - and the boots - to get moving. With the right gear under you, there's nothing you can't take on."
As a way of encouraging customers to pursue their bucket list, R.M.Williams is hosting an exclusive in-store and online promotion that runs from June 2 to June 29 across Australia and New Zealand. Customers will have the chance to win the Adventure of a Lifetime (valued at $20,000) and a pair of handcrafted R.M.Williams boots.
Simply spend $250 to win a $2,000 R.M.Williams travel wardrobe, between $251-$599 to win a $5,000 Australian luxury travel experience and $600 or more to win the ultimate adventure valued at $20,000.
Where can your boots take you?
Take me to R.M.Williams.
Read more:
These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through.
We've all heard of 'carpe diem', but what about 'Grab Life by the Tugs'?
This is the latest thrill-fuelled campaign from R.M.Williams that aims to reconnect Australians with their inner sense of adventure, particularly in the great outdoors - starting with pulling on a pair of RMs.
A recent study from R.M.Williams showed that nearly 80 percent of Australians have a bucket list that the majority plan to complete.
Whether adventure means a spontaneous weekend away (48 per cent), spending a night under the stars (36 per cent), or soaring the heights of the Sydney Harbour Bridge climb (19 per cent), R.M.Williams research has revealed there's a growing desire among people to live more adventurously.
"There's a deep desire to live more boldly and break away from the ordinary," says Victoria Taylor, head of brand marketing communications at R.M.Williams.
"At R.M.Williams, we believe adventure starts the moment you pull on your RMs. It's about embracing every opportunity, every adventure and every moment."
It appears young Australians are leading the charge in this movement, with 23 per cent of Gen Z planning to complete their bucket list by the end of this year alone. And across all ages, a third say they'd be disappointed if they didn't get to live out their dreams. Encouragingly, nearly 90 percent say they'd take more steps toward their goals with the right gear behind them.
"Our boots have always been made for people who make things happen," says Taylor. "This campaign is about reconnecting with that adventurous spirit and giving people the confidence - and the boots - to get moving. With the right gear under you, there's nothing you can't take on."
As a way of encouraging customers to pursue their bucket list, R.M.Williams is hosting an exclusive in-store and online promotion that runs from June 2 to June 29 across Australia and New Zealand. Customers will have the chance to win the Adventure of a Lifetime (valued at $20,000) and a pair of handcrafted R.M.Williams boots.
Simply spend $250 to win a $2,000 R.M.Williams travel wardrobe, between $251-$599 to win a $5,000 Australian luxury travel experience and $600 or more to win the ultimate adventure valued at $20,000.
Where can your boots take you?
Take me to R.M.Williams.
Read more:
These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through.
We've all heard of 'carpe diem', but what about 'Grab Life by the Tugs'?
This is the latest thrill-fuelled campaign from R.M.Williams that aims to reconnect Australians with their inner sense of adventure, particularly in the great outdoors - starting with pulling on a pair of RMs.
A recent study from R.M.Williams showed that nearly 80 percent of Australians have a bucket list that the majority plan to complete.
Whether adventure means a spontaneous weekend away (48 per cent), spending a night under the stars (36 per cent), or soaring the heights of the Sydney Harbour Bridge climb (19 per cent), R.M.Williams research has revealed there's a growing desire among people to live more adventurously.
"There's a deep desire to live more boldly and break away from the ordinary," says Victoria Taylor, head of brand marketing communications at R.M.Williams.
"At R.M.Williams, we believe adventure starts the moment you pull on your RMs. It's about embracing every opportunity, every adventure and every moment."
It appears young Australians are leading the charge in this movement, with 23 per cent of Gen Z planning to complete their bucket list by the end of this year alone. And across all ages, a third say they'd be disappointed if they didn't get to live out their dreams. Encouragingly, nearly 90 percent say they'd take more steps toward their goals with the right gear behind them.
"Our boots have always been made for people who make things happen," says Taylor. "This campaign is about reconnecting with that adventurous spirit and giving people the confidence - and the boots - to get moving. With the right gear under you, there's nothing you can't take on."
As a way of encouraging customers to pursue their bucket list, R.M.Williams is hosting an exclusive in-store and online promotion that runs from June 2 to June 29 across Australia and New Zealand. Customers will have the chance to win the Adventure of a Lifetime (valued at $20,000) and a pair of handcrafted R.M.Williams boots.
Simply spend $250 to win a $2,000 R.M.Williams travel wardrobe, between $251-$599 to win a $5,000 Australian luxury travel experience and $600 or more to win the ultimate adventure valued at $20,000.
Where can your boots take you?
Take me to R.M.Williams.
Read more:
These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through.
We've all heard of 'carpe diem', but what about 'Grab Life by the Tugs'?
This is the latest thrill-fuelled campaign from R.M.Williams that aims to reconnect Australians with their inner sense of adventure, particularly in the great outdoors - starting with pulling on a pair of RMs.
A recent study from R.M.Williams showed that nearly 80 percent of Australians have a bucket list that the majority plan to complete.
Whether adventure means a spontaneous weekend away (48 per cent), spending a night under the stars (36 per cent), or soaring the heights of the Sydney Harbour Bridge climb (19 per cent), R.M.Williams research has revealed there's a growing desire among people to live more adventurously.
"There's a deep desire to live more boldly and break away from the ordinary," says Victoria Taylor, head of brand marketing communications at R.M.Williams.
"At R.M.Williams, we believe adventure starts the moment you pull on your RMs. It's about embracing every opportunity, every adventure and every moment."
It appears young Australians are leading the charge in this movement, with 23 per cent of Gen Z planning to complete their bucket list by the end of this year alone. And across all ages, a third say they'd be disappointed if they didn't get to live out their dreams. Encouragingly, nearly 90 percent say they'd take more steps toward their goals with the right gear behind them.
"Our boots have always been made for people who make things happen," says Taylor. "This campaign is about reconnecting with that adventurous spirit and giving people the confidence - and the boots - to get moving. With the right gear under you, there's nothing you can't take on."
As a way of encouraging customers to pursue their bucket list, R.M.Williams is hosting an exclusive in-store and online promotion that runs from June 2 to June 29 across Australia and New Zealand. Customers will have the chance to win the Adventure of a Lifetime (valued at $20,000) and a pair of handcrafted R.M.Williams boots.
Simply spend $250 to win a $2,000 R.M.Williams travel wardrobe, between $251-$599 to win a $5,000 Australian luxury travel experience and $600 or more to win the ultimate adventure valued at $20,000.
Where can your boots take you?
Take me to R.M.Williams.
Read more:
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The Advertiser
3 hours ago
- The Advertiser
'Run away with me': Aussie couples swap big weddings for elopement intimacy
Keeley and Joel Madam were standing on a Tasmanian hillside, almost alone, when they promised to love each other for the rest of their lives. The quiet marriage ceremony, witnessed only by their parents, a celebrant and the seagulls circling Frederick Henry Bay, was the doting couple's dream wedding. They are among other Australian couples who are choosing the flexibility and intimacy of eloping over a traditional wedding. "My idea of a wedding is celebrating my love with my husband, that's all that matters to me," Mrs Madam said. "For me, that's what eloping was: making sure that there was nothing else to think about. No guests, entertaining, and making sure everyone else is ok, I just wanted the whole day to be about us," she said. "I am known to be a little bit of a stress-head, a control freak, and I have never been so laid back in my life. I feel like anything could have gone wrong, and I wouldn't have cared because it was so perfect and cruisy." And it's easy to see the financial appeal of a wedding with four guests. The average wedding has 88 guests, according to the 2025 Australian Wedding Industry Report. Couples start their planning process with an average budget of $27,455 but end up spending $35,315, the report found. It's not just the venue, the catering, the hair and makeup. Couples are spending an average of $945 on wedding invitations and $889 on bomboniere. The report found that 10 per cent of couples who were feeling the cost-of-living pinch during the planning process decided to cut guest numbers to lower their expenses. Nicola Bodle, a wedding photographer based in Coffs Harbour, said her clients' faces "light up" in wedding planning meetings when they realise they don't have to conform to traditions. "I always say to people when they contact me, 'you know, there are absolutely no rules -- all you need is a celebrant, two witnesses, and to say a couple of legal words'," she said. READ MORE: Wedded to the drinks cart: how to save money popping corks on the big day "Everything else is totally up to you," the Fox and Kin owner said. "We can go down to the river, have a swim and say some vows." She said the definition of eloping had "evolved and changed over time" but that it tended to be a simple, intimate ceremony with the couple and a handful of witnesses. Eloping had maintained popularity after COVID-19 lockdowns forced many couples' hands, she said. "When the world shut down and all these weddings got cancelled, a lot of people started eloping in 2020 and 2021," Ms Bodle said. But since then, even when people could have bigger weddings, many have opted for an elopement, she said. "I think [the lockdowns] allowed people to start saying 'our wedding day is for us'," the photographer said. While most couples, 91 per cent, get married in their home state or territory, seven per cent travel interstate and two per cent have an overseas wedding. The Madams, who live on the Gold Coast in Queensland, travelled to a scenic Hobart Airbnb for their wedding. Mrs Madam said the couple enjoyed a morning walk near the ocean before her husband-to-be napped on the couch while she had her makeup done. They said their vows when they were ready. "We just didn't want to be stuck to time frames. We went with the flow," she said. "We had a few drinks, danced around, got photos on our terms, we weren't rushing or needing to appease anyone." Bindi Irwin, like her mother, met and fell in love with her future husband at Australia Zoo. She and husband Chandler Powell were among the couples forced to have a small wedding by COVID-19. But the wildlife advocate said she cherished her wedding at her family zoo. "Australia Zoo is our home and the most magical place in the world to have a wedding," she said. Scott and Arrianne also chose the animal sanctuary for their wedding. "We would highly recommend eloping at Australia Zoo. We have the most magical memories and of course unforgettable photos," the couple said. They said it was "an incredible life experience". Keeley and Joel Madam were standing on a Tasmanian hillside, almost alone, when they promised to love each other for the rest of their lives. The quiet marriage ceremony, witnessed only by their parents, a celebrant and the seagulls circling Frederick Henry Bay, was the doting couple's dream wedding. They are among other Australian couples who are choosing the flexibility and intimacy of eloping over a traditional wedding. "My idea of a wedding is celebrating my love with my husband, that's all that matters to me," Mrs Madam said. "For me, that's what eloping was: making sure that there was nothing else to think about. No guests, entertaining, and making sure everyone else is ok, I just wanted the whole day to be about us," she said. "I am known to be a little bit of a stress-head, a control freak, and I have never been so laid back in my life. I feel like anything could have gone wrong, and I wouldn't have cared because it was so perfect and cruisy." And it's easy to see the financial appeal of a wedding with four guests. The average wedding has 88 guests, according to the 2025 Australian Wedding Industry Report. Couples start their planning process with an average budget of $27,455 but end up spending $35,315, the report found. It's not just the venue, the catering, the hair and makeup. Couples are spending an average of $945 on wedding invitations and $889 on bomboniere. The report found that 10 per cent of couples who were feeling the cost-of-living pinch during the planning process decided to cut guest numbers to lower their expenses. Nicola Bodle, a wedding photographer based in Coffs Harbour, said her clients' faces "light up" in wedding planning meetings when they realise they don't have to conform to traditions. "I always say to people when they contact me, 'you know, there are absolutely no rules -- all you need is a celebrant, two witnesses, and to say a couple of legal words'," she said. READ MORE: Wedded to the drinks cart: how to save money popping corks on the big day "Everything else is totally up to you," the Fox and Kin owner said. "We can go down to the river, have a swim and say some vows." She said the definition of eloping had "evolved and changed over time" but that it tended to be a simple, intimate ceremony with the couple and a handful of witnesses. Eloping had maintained popularity after COVID-19 lockdowns forced many couples' hands, she said. "When the world shut down and all these weddings got cancelled, a lot of people started eloping in 2020 and 2021," Ms Bodle said. But since then, even when people could have bigger weddings, many have opted for an elopement, she said. "I think [the lockdowns] allowed people to start saying 'our wedding day is for us'," the photographer said. While most couples, 91 per cent, get married in their home state or territory, seven per cent travel interstate and two per cent have an overseas wedding. The Madams, who live on the Gold Coast in Queensland, travelled to a scenic Hobart Airbnb for their wedding. Mrs Madam said the couple enjoyed a morning walk near the ocean before her husband-to-be napped on the couch while she had her makeup done. They said their vows when they were ready. "We just didn't want to be stuck to time frames. We went with the flow," she said. "We had a few drinks, danced around, got photos on our terms, we weren't rushing or needing to appease anyone." Bindi Irwin, like her mother, met and fell in love with her future husband at Australia Zoo. She and husband Chandler Powell were among the couples forced to have a small wedding by COVID-19. But the wildlife advocate said she cherished her wedding at her family zoo. "Australia Zoo is our home and the most magical place in the world to have a wedding," she said. Scott and Arrianne also chose the animal sanctuary for their wedding. "We would highly recommend eloping at Australia Zoo. We have the most magical memories and of course unforgettable photos," the couple said. They said it was "an incredible life experience". Keeley and Joel Madam were standing on a Tasmanian hillside, almost alone, when they promised to love each other for the rest of their lives. The quiet marriage ceremony, witnessed only by their parents, a celebrant and the seagulls circling Frederick Henry Bay, was the doting couple's dream wedding. They are among other Australian couples who are choosing the flexibility and intimacy of eloping over a traditional wedding. "My idea of a wedding is celebrating my love with my husband, that's all that matters to me," Mrs Madam said. "For me, that's what eloping was: making sure that there was nothing else to think about. No guests, entertaining, and making sure everyone else is ok, I just wanted the whole day to be about us," she said. "I am known to be a little bit of a stress-head, a control freak, and I have never been so laid back in my life. I feel like anything could have gone wrong, and I wouldn't have cared because it was so perfect and cruisy." And it's easy to see the financial appeal of a wedding with four guests. The average wedding has 88 guests, according to the 2025 Australian Wedding Industry Report. Couples start their planning process with an average budget of $27,455 but end up spending $35,315, the report found. It's not just the venue, the catering, the hair and makeup. Couples are spending an average of $945 on wedding invitations and $889 on bomboniere. The report found that 10 per cent of couples who were feeling the cost-of-living pinch during the planning process decided to cut guest numbers to lower their expenses. Nicola Bodle, a wedding photographer based in Coffs Harbour, said her clients' faces "light up" in wedding planning meetings when they realise they don't have to conform to traditions. "I always say to people when they contact me, 'you know, there are absolutely no rules -- all you need is a celebrant, two witnesses, and to say a couple of legal words'," she said. READ MORE: Wedded to the drinks cart: how to save money popping corks on the big day "Everything else is totally up to you," the Fox and Kin owner said. "We can go down to the river, have a swim and say some vows." She said the definition of eloping had "evolved and changed over time" but that it tended to be a simple, intimate ceremony with the couple and a handful of witnesses. Eloping had maintained popularity after COVID-19 lockdowns forced many couples' hands, she said. "When the world shut down and all these weddings got cancelled, a lot of people started eloping in 2020 and 2021," Ms Bodle said. But since then, even when people could have bigger weddings, many have opted for an elopement, she said. "I think [the lockdowns] allowed people to start saying 'our wedding day is for us'," the photographer said. While most couples, 91 per cent, get married in their home state or territory, seven per cent travel interstate and two per cent have an overseas wedding. The Madams, who live on the Gold Coast in Queensland, travelled to a scenic Hobart Airbnb for their wedding. Mrs Madam said the couple enjoyed a morning walk near the ocean before her husband-to-be napped on the couch while she had her makeup done. They said their vows when they were ready. "We just didn't want to be stuck to time frames. We went with the flow," she said. "We had a few drinks, danced around, got photos on our terms, we weren't rushing or needing to appease anyone." Bindi Irwin, like her mother, met and fell in love with her future husband at Australia Zoo. She and husband Chandler Powell were among the couples forced to have a small wedding by COVID-19. But the wildlife advocate said she cherished her wedding at her family zoo. "Australia Zoo is our home and the most magical place in the world to have a wedding," she said. Scott and Arrianne also chose the animal sanctuary for their wedding. "We would highly recommend eloping at Australia Zoo. We have the most magical memories and of course unforgettable photos," the couple said. They said it was "an incredible life experience". Keeley and Joel Madam were standing on a Tasmanian hillside, almost alone, when they promised to love each other for the rest of their lives. The quiet marriage ceremony, witnessed only by their parents, a celebrant and the seagulls circling Frederick Henry Bay, was the doting couple's dream wedding. They are among other Australian couples who are choosing the flexibility and intimacy of eloping over a traditional wedding. "My idea of a wedding is celebrating my love with my husband, that's all that matters to me," Mrs Madam said. "For me, that's what eloping was: making sure that there was nothing else to think about. No guests, entertaining, and making sure everyone else is ok, I just wanted the whole day to be about us," she said. "I am known to be a little bit of a stress-head, a control freak, and I have never been so laid back in my life. I feel like anything could have gone wrong, and I wouldn't have cared because it was so perfect and cruisy." And it's easy to see the financial appeal of a wedding with four guests. The average wedding has 88 guests, according to the 2025 Australian Wedding Industry Report. Couples start their planning process with an average budget of $27,455 but end up spending $35,315, the report found. It's not just the venue, the catering, the hair and makeup. Couples are spending an average of $945 on wedding invitations and $889 on bomboniere. The report found that 10 per cent of couples who were feeling the cost-of-living pinch during the planning process decided to cut guest numbers to lower their expenses. Nicola Bodle, a wedding photographer based in Coffs Harbour, said her clients' faces "light up" in wedding planning meetings when they realise they don't have to conform to traditions. "I always say to people when they contact me, 'you know, there are absolutely no rules -- all you need is a celebrant, two witnesses, and to say a couple of legal words'," she said. READ MORE: Wedded to the drinks cart: how to save money popping corks on the big day "Everything else is totally up to you," the Fox and Kin owner said. "We can go down to the river, have a swim and say some vows." She said the definition of eloping had "evolved and changed over time" but that it tended to be a simple, intimate ceremony with the couple and a handful of witnesses. Eloping had maintained popularity after COVID-19 lockdowns forced many couples' hands, she said. "When the world shut down and all these weddings got cancelled, a lot of people started eloping in 2020 and 2021," Ms Bodle said. But since then, even when people could have bigger weddings, many have opted for an elopement, she said. "I think [the lockdowns] allowed people to start saying 'our wedding day is for us'," the photographer said. While most couples, 91 per cent, get married in their home state or territory, seven per cent travel interstate and two per cent have an overseas wedding. The Madams, who live on the Gold Coast in Queensland, travelled to a scenic Hobart Airbnb for their wedding. Mrs Madam said the couple enjoyed a morning walk near the ocean before her husband-to-be napped on the couch while she had her makeup done. They said their vows when they were ready. "We just didn't want to be stuck to time frames. We went with the flow," she said. "We had a few drinks, danced around, got photos on our terms, we weren't rushing or needing to appease anyone." Bindi Irwin, like her mother, met and fell in love with her future husband at Australia Zoo. She and husband Chandler Powell were among the couples forced to have a small wedding by COVID-19. But the wildlife advocate said she cherished her wedding at her family zoo. "Australia Zoo is our home and the most magical place in the world to have a wedding," she said. Scott and Arrianne also chose the animal sanctuary for their wedding. "We would highly recommend eloping at Australia Zoo. We have the most magical memories and of course unforgettable photos," the couple said. They said it was "an incredible life experience".
The Advertiser
3 hours ago
- The Advertiser
More flights to Auckland, Christchurch and Queenstown make NZ closer than ever
New Zealand was the second most popular overseas destination among Australians last year after Indonesia. And now with Air New Zealand boosting capacity between Australia and the Land of the Long White Cloud, getting there is going to be even easier. Between October and March, the airline will add about 25,000 seats on the Sydney-Auckland route, about 16,000 seats on the Melbourne-Auckland route and about 9500 seats on the Melbourne-Christchurch route. The Sydney-Queenstown route will get a 26 per cent capacity boost, too, with the number of flights increasing from once daily to nine times a week, resulting in an additional 9600 seats. More seats mean more competitive prices, not just with Air New Zealand, but across other carriers, too.
The Age
6 hours ago
- The Age
Australian family scores $417 million windfall from business that grew from a trailer park
Once the IPO and the Aliria deal are bedded down, GemLife will control 32 communities and have a development pipeline of 9836 home sites across Queensland, NSW, Victoria and South Australia. 'More than ever before, older Australians are healthier, more active and looking for places that support the way they want to live,' Adrian Puljich said. '[The listing] reflects the hard work and dedication of the entire GemLife team over the past eight years, and pays tribute to the decades of entrepreneurial groundwork laid by my father – a legacy that helped inspire my own path with GemLife.' The GemLife brand was created in 2015 when the Puljichs teamed up with Singapore-listed Thakral Corp in a joint venture that Adrian has since run as chief executive. The newly listed company is not alone in catering for retirees. Established player Ingenia Communities is a direct competitor. The $2.2 billion ASX-listed property manager also develops and owns communities targeted at over-50s, as well as holiday parks and rental businesses. It reported improved revenues and profits last year on the back of turnaround efforts by its chief executive, John Carfi. Another competitor, South Melbourne-based Lifestyle Communities, has a market capitalisation of about $844 million. The land-lease community sector, with its steady annuity-style income streams, has been attracting institutional capital in Australia, with joint ventures and significant investments in recent years. A year ago, Hong Kong-based real estate private equity firm Gaw Capital Partners and Australian alternative real estate fund manager GreenFort Capital created a joint venture to acquire and develop a pipeline of $800 million in projects focused on communities for people over 50. Loading Locally traded property giant Stockland has been expanding within the segment under the brand Halcyon, which it bought in 2021 for $620 million. Limitations of the land-lease communities include fees that can potentially increase over time and regulations that are made at a state level, resulting in considerable variation between jurisdictions.
