(Video) YouTuber Tzuyang Reveals How Much She Makes From Mukbang Videos

Hype Malaysia

5 days ago

If you've opened YouTube before, chances are you've come across mukbang videos, where the content creator consumes large quantities of food in one sitting. One of the biggest creators in the mukbang scene is South Korean YouTuber Tzuyang (쯔양), who currently boasts 12.2 million subscribers on the video-sharing platform.
The YouTuber recently appeared on the MBC variety show 'Radio Star', where she shared more about her online career. During the show, the hosts expressed curiosity about Tzuyang's income, given her massive subscriber count and the average viewership for her videos. The content creator then candidly revealed her monthly income, saying she can earn more than KRW100 million (approximately RM306,340) per month.
Tzuyang said, 'If you estimate my channel earnings at KRW100 million a month, there were times in the past when I made much more than that.' However, the YouTuber added that her salary fluctuates, meaning she could earn a lot less in other months. Additionally, Tzuyang notes that her actual profit isn't as much as one might expect because most of what she earns goes back to her channel and business.
The social media personality said, 'The more that comes in, the more that goes out. I have a lot of employees, and I run a restaurant too, so the food costs are huge. The actual profits aren't as high as people might think.' In the same episode, Tzuyang shared her monthly food expenses, explaining that she spends a lot of money on food in her videos. The 28-year-old also revealed that she once spent KRW3 million (approximately RM9,190) on a single meal.
While on the topic of YouTube income, one of the show's hosts, Kim Gura (김구라), also shared his online earnings from when he uploaded golfing videos. The emcee said he could earn around KRW30 million (approximately RM91,900) to KRW40 million (approximately RM122,530) per month. He also noted that his golfing videos have long runtimes but high retention, resulting in millions of views in total.
It's also worth noting that Tzuyang has travelled to other countries to film her mukbang videos, showing the lengths she goes to for her YouTube channel. Given the production value of her videos, we'd say her earnings are reasonable. Check out her appearance on 'Radio Star' below:
Source: YouTube