2 Reasons Why Nostalgia Has A Unique Scent — By A Psychologist

Forbes

29-05-2025

Here's how your sense of smell holds the key to your most vivid and emotional memories.
When the aroma of freshly baked cookies wafts through the air, suddenly, you're back in your grandmother's kitchen. You're a child once more, gazing at those golden treats in anticipation.
This nostalgic journey is your brain's way of responding to the powerful connection between your sense of smell and your memory. Smell doesn't just evoke memories; it anchors them in emotion, linking past and present in a sensory flash.
In a 2016 study published in Brain Sciences, author Rachel S. Herz highlights how smell is not only a powerful trigger for memory, but plays an essential role in enhancing our well-being.
She found that smells linked to positive memories can boost positive emotions, reduce negative moods, curb cravings and lower stress, including markers of inflammation in the body.
So, how does a familiar scent transport you decades into the past? Here are three reasons why smell is so deeply tied to memory and emotion, and why it's important to make the most of this connection.
What makes smell so potent in triggering memory lies in its unique pathway to the brain. Unlike sight and sound, which can take a longer, more roundabout route to reach memory centers, smell has a direct passageway.
In a prior study, Herz describes how different senses (smell, sight and sound) trigger memories and emotions. She found that smells, like campfire or fresh-cut grass, brought up more emotional and powerful memories than when the same cues were presented visually or through sound.
Picture this — a high-speed train zooming past stations, heading straight for its destination. That's how your sense of smell directly works with the brain. The olfactory bulb, where scent signals are processed, sits close to the hippocampus and amygdala — the very regions responsible for memory and emotion. This proximity gives smell a VIP pass to your brain's most intimate spaces.
Herz also explains that smell-induced memories are often vivid and emotionally charged. Think of it like this — while sight might be the photograph in your mind's eye, smell is the living, breathing experience that takes you back to the moment as if it were happening right now.
Smell can resurrect entire chapters of your life with startling clarity. Imagine that your mind is a vast library, where memories gather dust on forgotten shelves. A specific smell acts like a librarian dusting off an old book, placing it in your hands before you even realize it's missing.
A 2023 review suggests that certain flavors and smells can vividly transport us back to specific moments in our lives, even when other details have long been forgotten.
Smells that are linked to childhood often have the ability to evoke powerful autobiographical memories that define your understanding of yourself today. This phenomenon is called the 'Proust Effect.'
Researchers highlight how the Proust effect also creates a sense of connection with others and gives life more meaning, reawakening moments that have otherwise faded into obscurity.
'The 'Proust phenomenon' from the eponymous literary anecdote where Marcel Proust took a bite of madeleine biscuit that had been dipped in Linden tea and was suddenly transported to a long forgotten moment in his childhood, occurs when an odor triggers the recollection of a meaningful past personal episode,' Herz explains in her 2016 study.
This sensory time travel is rooted in your brain's architecture. A 2012 study published in Neuropsychologia confirms how memories triggered by smells tend to be older, more emotional and feel more like time-travel compared to memories triggered by other senses.
Memories triggered by smell come steeped in emotional layers. The smell of rain-soaked earth, known as petrichor, offers a perfect example of this idea. For some, it brings comfort and nostalgia, stirring up memories of quiet afternoons after a summer storm in their childhood. Whereas, for others, that same scent might carry a tinge of sadness, perhaps reminding them of a time they felt loss or isolation.
This emotional potency isn't arbitrary. When your brain stores a memory, it doesn't just catalog the details — it renders the feelings too. It's likely that the more emotionally intense the experience, the more strongly the memory is imprinted.
So, the next time a familiar scent suddenly brings back a memory, take a moment to appreciate it. Your brain is opening a door to the past, letting you revisit stories and emotions that might have been forgotten.
Do you often feel nostalgic? Take this science-backed test to learn if you might benefit from being more grounded in the present: Nostalgia Scale