Under 25, India's Largest Youth Media Platform Hits 1 Million Users
Mumbai (Maharashtra) [India], July 31: Under 25, the flagship youth platform from Collective Artists Network, has officially crossed one million downloads, a major milestone in its mission to build a digital world where students feel seen, heard, and celebrated.
Designed for Gen Z, the Under 25 app combines content, community and gamified experiences in a manner that is a reflection of the way young people express themselves online. With more than 400,000 monthly active users, it has become more than an app, it's what students across the country turn to on a daily basis to create, connect and earn and feel like they're part of something bigger.
"What excites me most is how quickly this has grown, not just in numbers, but in energy," said Jeel Gandhi, CEO of Under 25. "From students discovering new interests to finding their voice through content or showing up to events across the country, this isn't just user growth, it's real community. We've built something that belongs to them, and they're building it with us."
To date, the app has helped more than 1,50,000 students and conducted more than 600+ events in 25+ cities among them, 87 virtual events since its launch. So far students have written more than 2.5 million pieces of content on the platform, making it one of the most active creative communities in the country.
"This is the largest youth cohort India has ever seen, they are digitally native, culturally aware, and deeply expressive," said Vijay Subramaniam, Founder & Group CEO of Collective Artists Network. "Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It's not just an app, it's a cultural engine built for the future of India.
Under 25 has also collaborated with 350+ brands, connecting them with youth audiences through digital storytelling, grassroots engagement, and peer-driven influence.
Adding to this momentum is the return of its signature in-app campaign, The Leaderboard. After a successful debut season that rewarded 100 students with prizes, Season 2 launches this August. Titled "Joyride Through the Universe", it encourages students to explore the app's full potential, from content creation and event participation to in-app missions and rewards.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Standard
5 days ago
- Business Standard
Under 25, India's Largest Youth Media Platform Hits 1 Million Users
VMPL Mumbai (Maharashtra) [India], July 31: Under 25, the flagship youth platform from Collective Artists Network, has officially crossed one million downloads, a major milestone in its mission to build a digital world where students feel seen, heard, and celebrated. Designed for Gen Z, the Under 25 app combines content, community and gamified experiences in a manner that is a reflection of the way young people express themselves online. With more than 400,000 monthly active users, it has become more than an app, it's what students across the country turn to on a daily basis to create, connect and earn and feel like they're part of something bigger. "What excites me most is how quickly this has grown, not just in numbers, but in energy," said Jeel Gandhi, CEO of Under 25. "From students discovering new interests to finding their voice through content or showing up to events across the country, this isn't just user growth, it's real community. We've built something that belongs to them, and they're building it with us." To date, the app has helped more than 1,50,000 students and conducted more than 600+ events in 25+ cities among them, 87 virtual events since its launch. So far students have written more than 2.5 million pieces of content on the platform, making it one of the most active creative communities in the country. "This is the largest youth cohort India has ever seen, they are digitally native, culturally aware, and deeply expressive," said Vijay Subramaniam, Founder & Group CEO of Collective Artists Network. "Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It's not just an app, it's a cultural engine built for the future of India. Under 25 has also collaborated with 350+ brands, connecting them with youth audiences through digital storytelling, grassroots engagement, and peer-driven influence. Adding to this momentum is the return of its signature in-app campaign, The Leaderboard. After a successful debut season that rewarded 100 students with prizes, Season 2 launches this August. Titled "Joyride Through the Universe", it encourages students to explore the app's full potential, from content creation and event participation to in-app missions and rewards.
India Today
24-07-2025
- India Today
Bigg Boss 19 to feature AI influencer Kavya Mehra as first digital contestant: Report
Indian AI influencer Kavya Mehra could become a contestant in 'Bigg Boss 19'. Set to return for its nineteenth season in August, the makers are reportedly considering a groundbreaking addition this season. Mehra's participation would mark a first in the reality TV show's history and stir curiosity amongst viewers. This speculation follows previous rumours about other AI entrants, like Habubu, a UAE-based AI report by NDTV stated, "AI has undeniably become the next big thing, reshaping not just marketing but also entertainment. To see an AI personality like Kavya on national television would mark a new chapter in how audiences interact with technology."The virtual influencer, created by Collective Artists Network, is known for her luxurious and curated social media presence. Her Instagram bio describes her as "Curating high-end experiences with AI." The possibility of Kavya's entry highlights the growing influence of AI in various sectors, including entertainment. Despite the buzz, it's uncertain how Kavya, being a digital entity, would interact with human contestants. The publication further quoted a source as saying, "While there has been a lot of news around the AI contestant, be it Kavya or Habubu, it's too early to confirm anything." Such uncertainties add to the intrigue surrounding this season's potential participants include YouTuber Purav Jha, Raj Kundra, Dhanashree Varma, Munmun Dutta and Faisal Shaikh, among others. This eclectic mix promises to deliver engaging content, keeping audiences on the edge of their Salman Khan will return as the host of 'Bigg Boss 19'. However, there are reports he may not stay for the entire season. Karan Johar, Farah Khan, and Anil Kapoor are considered as potential guest hosts. This move could further add to the show's dynamic appeal, aiming to boost TRP ratings.- Ends
Pink Villa
23-07-2025
- Pink Villa
Who is Kavya Mehra? Meet Indian AI influencer who might participate in Salman Khan-hosted Bigg Boss 19
Bigg Boss fans, the wait is over! The controversial reality show, which has been a source of entertainment for many years now, is set to return to the screens from next month onwards. This time, it promises to stay longer and deliver even more than expected. The makers are reaching out to celebrities and approaching them to participate in Salman Khan's controversial show. But guess what, one contestant is already reportedly confirmed to be a part of Bigg Boss 19. It is Kavya Mehra. But who is she? Who is Kavya Mehra? Kavya Mehra is an AI Influencer from India created by the Collective Artists Network. She is not just a digital avatar of a human, but she is the first AI Mom. Kavya represents modern motherhood through her deep understanding of human experiences. Her content beautifully captures the multifaceted journey of motherhood, blending themes of cooking, family, life and personal well-being. The AI Influencer was created by gathering insights from real mothers in Collective's community. Due to this, her content resonates with Indian moms. But along with this, Kavya also endorses brands and creates lifestyle content ranging from traveling, makeup, clothing and more. According to the IANS report, Kavya Mehra's presence on Bigg Boss 19 will mark a new chapter in the show. A source told them, "To see an AI personality like Kavya on national television would mark a new chapter in how audiences interact with technology. While there has been a lot of news around the AI contestant, be it Kavya or Habubu, it's too early to confirm anything." Before AI Influencer Kavya Mehra was reported to be a part of Bigg Boss 19, there was news that Habubu, a robotic doll from the UAE, was confirmed to participate in Bigg Boss 19. India Forums had reported that the makers are set to introduce Habubu, the AI robot for the first time as a contestant. Habubu can even communicate fluently in seven languages, including Hindi, which adds to its intriguing persona. Amidst these ongoing reports, the makers haven't confirmed anything about Salman Khan -hosted Bigg Boss 19 contestants. However, reports suggest that the show is speculated to begin airing in mid-August. Pinkvilla has exclusively reported that Bigg Boss 19 will extend beyond the traditional three-month format, running for about 5.5 months. More details about this is still awaited.
