P&Co to open flagship in Spitalfields next month
It's been 12 years in the making and P&Co is now preparing to opening its first flagship store in the heart of the hugely popular Spitalfields, East London, district.
Set to open its doors on 26 June, it reflects the brand's slow and steady evolution 'building an authentic community and crafting timeless clothing rooted in freedom and creativity'.
It's a big statement for a store and represents a major milestone for the Birmingham-born brand as it embraces 'the next chapter in its journey'.
'It's always been a dream of ours to have a presence in London, but it was never going to just be a shop. Like everything we've done, every detail had to live and breathe P&Co,' said co-founder and creative director Lee Timms.
'We've created a space that feels right from the moment you step inside, a space to bring the brand to life and celebrate the community that's grown with us over the years.'
Designed to reflect the brand's core values (craftsmanship, creativity, and culture), the store offers an immersive space made from hand-selected materials, a backdrop to present 'exclusive in-store moments'.
Opening day will also mark the launch of 'Paradise Trophy', a new collection inspired by the Le Mans motor racing culture of the 60's and 70's - 'blending retro motorsport graphics, garage culture, and the rebellious energy of the golden era of racing'.
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