SWM Environment launches 'No Dust' initiative in Melaka
MELAKA: SWM Environment has launched a cleaning initiative, codenamed "No Dust," at popular tourist hotspots in Bandar Hilir as part of preparations for two major international tourism events later this year.
General Manager of Corporate Affairs Mohd Norlisam Mohd Nordin said that the initiative aims to enhance cleanliness and visitor comfort at key tourism sites.
The operation involved 20 cleaning personnel supported by two units of water jet machinery.
"The team focused on removing accumulated dust and sand, significantly improving the overall cleanliness of the sites," he said on Tuesday (June 10).
Mohd Norlisam added that the cleaning operation is part of SWM Environment's broader commitment to maintaining high hygiene standards at Melaka's tourist attractions.
"With the state set to host World Tourism Day (WTD) and the World Tourism Conference (WTC) 2025 this September, efforts to present a cleaner and more welcoming image of the city have been intensified.
"This operation is not just about cleanliness but about creating a positive and memorable experience for the thousands of tourists expected to visit the historic city later this year," he said.
He added that similar operations are planned for other tourist sites across the state to reinforce Melaka's reputation as one of the cleanest cities in Southeast Asia.
"This initiative is expected to set a new benchmark in sustainable urban cleanliness, showcasing the state's readiness to welcome global delegates and tourists during these upcoming landmark events," he said.
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