Is Target 360 worth it? What's included on top of early access to Circle Week
Target 360 is still a relatively new service, but it has led some shoppers to cancel their Amazon Prime accounts.
Target's subscription-based program has slowly tempted away customers from other retailer memberships since the company launched it last year, but others have questioned whether it is worth the cost.
Target 360 is a paid membership, which differs from the retailer's free-to-join Circle program.
Fans can receive a 14-day free trial, which then turns into $10.99 a month or $99 annually.
Target 360 members can score early access to big sales, monthly freebies, free two-day shipping, and an additional 30 days to return items.
Shoppers can also access Circle Week deals on July 5, despite the weeklong membership sale event taking place between July 6 and 12.
'For shoppers who use Target a lot, a Target 360 membership might be valuable,' Neil Saunders of GlobalData told DailyMail.com.
'However, the program has nowhere near as many bells and whistles as Amazon Prime or Walmart+. The appeal is, therefore, much narrower.'
Target Circle 360 membership
Target offer a free 14-day trial that will give you access to the Circle Week deals a day early.
$99/year Shop
One of the latest membership perks is same-day delivery services for $35 or more orders, similar to Amazon's same-day and next-day delivery benefits.
Circle card holders and government assistance recipients automatically get $50 off annual membership costs, while college students get 50 percent off a monthly plan.
Around 13 million shoppers signed up for its loyalty programs after the program's launch, but Target has not revealed how many of them are Target 360 members.
Several Reddit users believe the membership program is worth giving a chance, especially because of the freebies.
'I've never used delivery, nor do I ever plan to, but I have gotten some of the fun free gifts for 360 members over the last year. Shoutout to the free Favorite Day peanut butter cups from a month or two ago!,' a fan wrote.
'I was hoping they'd test us another year. I've used the delivery about 6 times this year. I appreciate the convenience and I've got some cool freebies from it (slippers, candy, granola bars, Epson salt),' another person responded.
Multiple members believe it's a 'great value' that's better than other membership, Prime in particular.
'Depending on where you live, Target pickup is amazing. Just ditch Amazon. It feels so good. I pay for shipping once in a blue moon and it is still cheaper,' a shopper claimed.
Several social media users believe it's worth it to purchase a Target 360 membership
'I've already used Target360 twice - once for same day and once for some other items I had forgotten we needed,' a member replied, adding they 'felt free' from Amazon.
Others do not think the membership is worth it, and are sticking with their Walmart+ and Prime memberships.
'Walmart+ is so much better,' a user wrote on Reddit.
'I have had some of the worst delivery experiences from circle 360. Even free I don't think I want to use it again,' another shopper responded.
Target, which has over 2,000 locations nationwide, may be hoping Circle Week helps boost sales amid a major slump.
Sales fell 2.8 percent in the first quarter of the year, as the retailer faced boycotts for ditching its DEI efforts and felt the impact of President Trump's tariffs.
Target 360 members will get access to Circle Week deals starting July 5, and teachers and students will be able to snag a 50 percent discount on an annual membership.
Besides membership products, Target will be offering 20 to 40 percent off select items, along with BOGO deals.
Circle Week is coinciding with Amazon's Prime Day, which will be a four-day event instead of the usual two.
Amazon has already started up its sale fun by offering a three-month free Audible trial.
The retailers' annual deals come after Target employees exposed price hikes and Amazon increased the cost of Amazon Music Unlimited subscriptions.
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