
Amazon Prime Day is here! These are the best deals under £50 to shop at Amazon
Amazon has launched its hotly anticipated sale of the year – Prime Day.
Deals and discounts have been flooding in thick and fast with impressive early Prime Day deals, as well as new offers, from SPF sales to tech discounts, and everything in between.
While the Amazon sale, or any sale for that matter, is a great opportunity to invest in big ticket items, such as a new flat screen TV, washing machine, dishwasher, or top of the range coffee machine, some of us are on a budget and watching our pennies.
Amazon has curated a section to help find more affordable items on sale this Prime Day as it has an under £50 and under £15 section to shop.
It goes without saying those categories are also filled with a plethora of products from a medley of brands. But, you're lucky you have us to sift through the best deals and discounts to make your sale shopping a breeze.
Without further ado, here are the best bargains to buy for under £50 in Amazon's Prime Day sale.
If you're looking to stream your favourite shows then a Fire Stick is the gadget you need to have on your radar. According to Amazon shoppers it's a 'fantastic little gadget that really packs a punch', as it allows you to watch almost anything without any buffering. BUY NOW FOR £27.99 (WAS £49.99)
Music fans, or those tight on space, will want to invest in Amazon's top-rated Echo Pop, which is a compact speaker. Blare your tunes, the radio, or maybe even a podcast. BUY NOW FOR £20.99 (WAS £44.99)
Dental hygiene is paramount, and an electric toothbrush has been hailed as a must-have to clean almost all plaque hiding in hard to reach areas in your mouth. We've not seen one this cheap, we'll be honest. BUY NOW FOR £39.99 (WAS £100)
If you are struggling to sleep then we recommend Magnesium Glycinate, and Nutrition Geeks' formula in particular, which is gentle on the stomach. We have tried, tested and swear by this brand to help you relax before bed, doze off and stay asleep. BUY NOW FOR £7.89 (WAS £9.98)
Ninja has a whole host of nifty tech gadgets and home appliances, the majority of which have been reduced in Amazon's Prime Day sale. Now the summer is here we are lusting after iced frappes and smoothies, which is why this gadget is a must so you can create your refreshing drinks on the go. BUY NOW FOR £35.99 (WAS £49.99)
A concealer is a popular staple in many make-up bags, including ours. But Maybelline's Instant Anti-Age Eraser is one to have on your radar if it's not already as it is a top-rated item on Amazon. Not only that, but this concealer can be applied all over the face as a foundation, in deeper shades as contour, hence why it's called multi-use. BUY NOW FOR £4.73 (WAS £9.99)
If you are needing an energy boost to replace your vitamin levels after a day in the sun, or a workout, electrolytes are often recommended.We have tried and tested a whole host of electrolytes, but we always come back to Humantra because they are vegan, contain no sugar, taste delicious and are gentle on the stomach too. BUY NOW FOR £22.40 (WAS £28)
We have tried and tested a whole host of ear plugs from Loop, but the Quiet version is our favourite, especially to drown out the noise when trying to sleep. The soft silicone fabric fits comfortably in the ears for hours of wear. The set also includes interchangeable ear plugs to ensure a secure fit. BUY NOW FOR £15.95 (WAS £19.95)
Medik8's Crystal Retinal range spans across different intensities to suit all skin types and tolerances. The potent formula claims to work 11 times faster than retinol in plumping and tightening the skin, improving the skin's texture and luminosity. BUY NOW FOR £39.20 (WAS £49)
If you are looking for longer and fuller lashes than an eyelash serum is the solution. We have tried a variety of lash serums, but UK Lash has formulated a serum that is lightweight and gentle on the delicate eye area. All you have to do is sweep along you lashline and after a few weeks you will notice visibly longer and fuller lashes. BUY NOW FOR £30 (WAS £38)
La Roche Posay's Cicaplast B5 is the GOAT of all skincare solutions in my eyes.It is a gentle formula that is deeply hydrating, but also has soothing and reparative benefits. I often apply morning and night to repair my skin barrier after any breakouts. BUY NOW FOR £12.58 (WAS £19.50)
Multi-purpose tools are a worthy investment as it can save you buying numerous tools, as well as the space they take up. This Shark tool can be used on wet and dry hair. It uses a powerful air flow to dry your locks, but switch to the setting suitable for dry air and you will notice the pink section light up to alert you it is ready to use and straighten your hair. BUY NOW FOR £49.99 (WAS £99.99)
If you are looking to shake up your hairstyle in general, or for any upcoming festivals this summer, beach waves are the way to go. This multipurpose style helps you to create mermaid waves, as well as softer beach waves with its ceramic-coated barrel. BUY NOW FOR £49.99 (WAS £59.99)
Follow Metro across our social channels, on Facebook, Twitter and Instagram
Share your views in the comments below
MORE: The 14 practical Amazon Prime Day picks you'll actually use every single day
MORE: Molly-Mae Hague's skincare secret since ditching filler is now under £10 in Amazon Prime Day
MORE: Amazon Prime Day is here and the summer sale sees 48-pack of toilet roll reduced to just £16
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Reuters
3 hours ago
- Reuters
Walmart bets on AI super agents to boost e-commerce growth
NEW YORK, July 24 (Reuters) - Walmart (WMT.N), opens new tab unveiled plans on Thursday to roll out a suite of AI-powered "super agents" designed to improve the shopping experience for customers and streamline operations. The world's largest retailer said the four agents powered by agentic AI - designed for Walmart shoppers, store employees, suppliers and sellers, and software developers - would soon be the primary way people engage with Walmart. The super agents will be the entry point for every AI interaction these groups have with Walmart, replacing several existing agents and AI tools, along with new ones yet to be built, the company said. Walmart is betting on AI to drive its e-commerce growth, aiming for online sales to account for 50% of its total sales within five years. The company reported annual sales of $648 billion last year. By harnessing AI to streamline the shopping process - from discovering new products and helping with returns to improving delivery speeds - the retailer hopes it can attract more shoppers away from Amazon (AMZN.O), opens new tab, which has also introduced a range of AI-powered tools for sellers and shoppers. Walmart's push comes as the short-term financial payoff of AI remains uncertain and concerns over how it might affect jobs across the industry. One of the agents, Sparky, is already available for shoppers on Walmart's app as a Gen-AI powered tool. Currently it assists customers with getting product suggestions for an athletic activity, finding the right ink for their printer, or summarizing product reviews, among other options. In its "super agent" form it will be able to reorder items, plan an event such as a "unicorn-themed party" and through computer vision be able to offer product recipes by just looking at the contents of a shopper's fridge, Hari Vasudev, Walmart's U.S. chief technology officer, said at an event in New York. Agentic AI is the next iteration of generative AI, in that it needs minimal human intervention to make decisions and achieve specific tasks. Walmart is also developing an "Associate" super agent, to be rolled out in the coming months, which will allow workers and corporate staff to do things such as submit an application for parental leave or give store managers immediate information on sales data for a certain category or a product with minimal input. Employees now use separate AI tools to handle those queries, a company spokesperson said. For sellers, suppliers, and advertisers, Walmart is developing a super agent called "Marty" to streamline the onboarding process, manage orders and create ad campaigns. It is also working on a "Developer" super agent, which will be the platform on which all future AI tools will be tested, built, and launched, the company said. "Agents can help automate and simplify pretty much everything that we do," Suresh Kumar, Walmart's chief technology officer said. He added that the company chose to launch these super agents now because "customers are ready, they are using AI in pretty much everything they do." The company declined to say whether the super agents would replace jobs. Dave Glick, senior vice president of enterprise business systems, said it would create new jobs without elaborating further. On Wednesday, Walmart had two AI-related announcements: it hired former Instacart executive Daniel Danker as executive vice president (EVP) for AI acceleration, product and design and created a new EVP, AI role that is yet to be filled. While retail has largely avoided AI-related layoffs, the tech industry has been hit hard, even in a historically strong market and resilient economy. In June, Amazon CEO Andy Jassy said generative AI and agents will reduce its total corporate workforce over the next few years. Microsoft (MSFT.O), opens new tab has emphasized that AI will boost productivity, but it has laid off thousands of employees, while Google (GOOGL.O), opens new tab has laid off hundreds of employees. Walmart has not linked any job cuts directly to AI, but it has been downsizing its corporate staff and is modernizing e-commerce fulfillment centers with automation, resulting in some workforce reductions.


The Herald Scotland
8 hours ago
- The Herald Scotland
There are 115,000 reasons why Trump should be welcomed to Scotland
Little is yet clear on the economic implications of America's new trade policies and Scotland's position within a radically changed global trade structure. The Trump administration is actively reshaping the way the world does business wherever the US is involved. Unfortunately the recent UK-US tariff deal is not yet the broadly-based trade agreement that would secure jobs for Scottish exporters. A baseline 10% tariff on most goods entering the United States might be less challenging than the EU position but it has hit growth and jobs. For Scotland, it represents a significant challenge to our transatlantic trade relationship, which generated £3.8 billion in exports to the US in 2024. Exporters have been forced to re-route product and quickly develop new markets. The urgency of this month's discussions is underscored by the imminent review in August of the UK-US trade arrangements. The present temporary agreement is fragile, creating anxiety in many sectors of the Scottish economy, from universities to food and drink. The impact on Scotland's key industries is already tangible. Scotch whisky, which suffered a major hit to sales during Trump's first presidency when he imposed 25% tariffs, faces renewed uncertainty. The US remains the largest Scotch export market by value, but global trade turmoil is a big headwind for an industry that exports 90% of its product. Read more: Similarly, Scottish salmon exports to the US are significant. Worth over £200 million annually, this trade is the second largest market for the product. And the pressure that lies ahead to harmonise with American regulatory standards could fundamentally alter Scotland's economic landscape. The US now views trade imbalances in simplistic terms, regulatory differences much more important than tariff levels. This represents a profound challenge to European standards on food safety, environmental protection, and product regulations. Food standards in particular are contentious and any changes could have far-reaching implications. Scotland still aims to keep in lock-step with the EU but may have to make some compromises with Westminster running the negotiations. American investment in Scotland extends far beyond Trump's golf properties. The USA is Scotland's largest inward investor, accounting for around 25% of total foreign inward investment in Scotland. More than 650 US-owned businesses employ around 115,000 people across the country. The pharmaceutical sector, financial services, and technology companies in particular have established significant operations ranging from JP Morgan to Amazon and Microsoft. Encouragingly, it seem that some American businesses are actually now viewing Scotland more favourably. If the UK can successfully negotiate a comprehensive trade agreement that provides greater certainty, Scotland could benefit from increased US investment as companies seek to establish operations that can serve both American and European markets from a single location. Anecdotal evidence also suggests that some individual Americans are considering Scotland for potential relocation, attracted by our political stability, social democratic values, and cultural heritage. The relationship also involves exchange of ideas, as the US is Scotland's top global research collaborator. Eighty links between Scottish and US universities and colleges involve staff and student exchanges and many joint publications. The thousands of US students who come to our universities help to forge long lasting relationships between the two nations. The controversial nature of Trump's presidency may actually be driving some North American tourism to Scotland. Many Canadians say they have changed their thinking about travelling to the USA. But overall Scotland's tourism sector is under pressure, as a weak US dollar makes Scotland expensive for American visitors. Combined with new visitor taxes, this means that the sector does not need any new frictions. Trump's approach to international relations reflects a broader strategy to reshape the global economic order around American interests. The traditional multilateral framework that has governed international trade since the Second World War is being replaced by a more transactional system where countries must demonstrate an alignment of interests to maintain favourable treatment. Scotland's relationship with the US clearly matters but, however much it grates to be dictated to, we have relatively few negotiating levers. Even the EU as a whole seems to be in that position at the moment. It will take our leaders all their skill to make the best of the forthcoming meetings. We must find common ground and realise we might learn from new US policies. It seems reasonable for example, that countries should pay their fair share for what is effectively an American security and financial umbrella. And it took US pressure for the UK recently to drop some surprising tariffs; on pasta, pineapples and fruit juice. In some ways, Trump is pursuing a typical agenda for second term presidents - recognising that time and domestic political leverage is not on his side, making foreign policy a bigger focus. US exceptionalism may be unwinding even as it tears up longstanding agreements. In an increasingly fragmented global order it is more important than ever to protect Scottish interests. When emotion and reason are in conflict, the heart often overrules the head. But this is a time to look beyond personalities. The path forward requires acknowledging uncomfortable realities about American power and Scottish dependence while working to preserve the values and interests that define Scotland. Colin McLean is director of Barnton Capital Holdings


Daily Mail
11 hours ago
- Daily Mail
Amazon's sinister new gadget makes Alexa speakers look tame
Amazon is buying AI bracelet maker Bee in a major move to dominate the next wave of personal tech. The wristbands — which cost $50 — record everything you say, even when you're talking to yourself, and sync with your phone via Bluetooth. Powered by AI models from Anthropic, Google and Meta, Bee turns your day into a searchable database, creating personalized to-do lists and even tracking how many times you swear. Unlike Amazon's Alexa devices — which are meant to listen only after a 'wake word' — Bee's bracelets are always on unless switched off, giving them access to far more user data to train AI models. Bee CEO Maria de Lourdes Zollo said she was 'excited' to be joining Amazon and to bring 'truly personal, agentic AI to even more customers.' 'When we started Bee, we imagined a world where AI is truly personal, where your life is understood and enhanced by technology that learns with you,' she wrote on LinkedIn. The deal, still pending closure, comes as wearable AI gadgets flood the market. Meta is pushing its Ray-Ban AI glasses and Google has launched Gemini-powered earbuds. Bee CEO Maria de Lourdes Zollo said she was 'excited' to be joining Amazon Amazon's latest acquisition marks a shift forward from its Echo and Alexa products Because Bee is always listening, it can collect far more data per user — feeding the constant stream of information needed to train large language models. A spokesperson for Amazon told the Daily Mail that a deal had been signed with Bee but that the agreement is yet to close. Alongside the proliferation of new gadgets the rise of AI has already led to increased automation and consequent layoffs. Microsoft will eliminate thousand of positions this month as it makes deeper investments in the tech. Amazon and Ford's CEOs have also said they're planning on slashing staff to use more generative models. Once-dominant Intel also announced plans to cut around 2,400 jobs.