Nostalgic childhood store RETURNS – just four years after all but two shops closed

Scottish Sun

3 days ago

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A CLASSIC children's store packed with nostalgia has just returned.
The big brand shut almost all of its stores in 2021.
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The store is offering Disney fans to interact with their passion
Credit: Instagram / disneystoreuk
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No Disney store would be complete without Mickey and Mini Mouse
Credit: Instagram / disneystoreuk
Disney has brought back one of its in-person stores, only four years after closing all but two of them in the UK.
The iconic company has opened a new pop-up store in Westfield White City, in West London.
The store opened last Friday, June 20.
However, it is set to have a ceremonial Grand Opening on Saturday, June 28 at 12pm.
The festivities will begin with a traditional Disney lock and key ceremony - opening the doors to a day of family fun.
The lucky first 200 guests for the occasion will receive complimentary Disney ears and flags to help get the party mood going.
The celebratory day will feature special stands and staff, including temporary tattoo stations and roaming balloon artists.
There will also be early access to Disney Store's Once Upon a Story Dolls - inspired by the company's rich history of Disney Princess storytelling.
Further treats for those in attendance will include surprise giveaways lasting throughout the weekend, and special gifts with purchases over £20.
Fans of the new Lilo and Stitch film are in luck, as the store will include exclusive Disney Store range for this production.
This will become the third Disney store in the UK and Ireland.
The other two remain open in Oxford Street, London, and in Dublin, Ireland.
Four years ago, Disney announced that it would be closing all but the above two stores.
Some of the stores which were shut included the Westfield Stratford, East London, and Sunderland branches in June 2021.
These were followed by the Marlands Centre, Southampton, and the York store, the following month.
Then in September 2021, Disney announced that every UK and Ireland store would close, apart from its two flagship Oxford Street and Dublin shops.
In response to the new Westfield White City store's opening, Disney said: "We are launching the Disney Store Westfield store now in response to strong fan demand for more ways to experience Disney in-person beyond the Parks.
"It's the right moment to reconnect with guests in a physical space and offer a destination where they can shop, explore, and celebrate the stories they love.
"The priority target audiences are Disney fans and families seeking authentic, high-quality products that bring their favourite characters and stories to life.
"By launching the pop-up at Westfield London, the largest shopping centre in Europe with over 27.9 million visitors annually, Disney Store is perfectly positioned to engage a broad and diverse audience in a high-footfall, family-friendly environment.
"Disney Store is home to authentic and high-quality products across all Disney brands and franchises: Disney, Pixar, Marvel, Star Wars and National Geographic, that help bring a touch of Disney magic into the everyday.
"Our Westfield store will offer fans a flavour of the full collection of these names."