TNB Tech Minute: Astronomer Taps A-List Celebs to Help Move On From Coldplay Kiss Cam Scandal - Tech News Briefing
This transcript was prepared by a transcription service. This version may not be in its final form and may be updated.
Zoe Kuhlkin: Here's your afternoon TNB Tech Minute for Monday, July 28th. I'm Zoe Kuhlkin for the Wall Street Journal. Actor Ryan Reynolds marketing firm, Maximum Effort, is attempting to help tech company, Astronomer, recover from its Coldplay concert kiss cam scandal with a light-hearted advertisement to shift the public's focus to its actual business. The video stars actress Gwyneth Paltrow, Coldplay front man, Chris Martin's ex-wife, as Astronomer's very temporary spokesperson. Maximum Effort confirmed it worked with Astronomer while the tech company did not respond to requests for comment. Elsewhere, Charter Communications' second-quarter results came in lower than forecasted amid unrelenting competitive intensity across the industry according to Bank of America analysts. While the sector is expected to remain challenged, the analysts expect trends are likely to improve through the rest of the year and into 2026. They add that Charter remains best positioned among cable operators to defend market share, citing the company's rural footprint expansion, support from video offerings, and converged offers across its portfolio that provide savings and continued network upgrades. And finally, Firefly Aerospace revealed terms of a planned initial public offering that could push the market capitalization to 5.5 Billion dollars. The space and defense technology company said it plans to sell 16.2 million shares between $35 and $39 a piece in the IPO. Firefly said it has applied to list its shares on the NASDAQ Global market under the symbol FLY. That's a wrap on your TNB Tech minutes. For a deeper dive into what's happening in tech, check out Tuesday's Tech News Briefing podcast.
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