Shoppers 'run' to try new Quavers flavour that's 'better than original'
Foodies appear to be thrilled after learning that Walkers has introduced a new flavour to its iconic Quavers range. Beginning as just cheese flavour, the snack has now spawned prawn cocktail and BBQ versions. Now, there's a new flavour in town, and crisp lovers can't wait to get their hands on it.
One shopper who snapped up a packet on launch day took to TikTok and provided a glowing review to excited viewers. Sat in her car holding a multipacket, Libby May Fitzpatrick said: "I saw these were coming out today and I ran. I love Quavers, they are my favourite crisp and they are only 84 calories per packet."
That new flavour? Red Leicester. "They smell so good," Libby May declared, revealing she made her purchase in Heron Foods. . "Who loves Red Leicester? I do. It is the best."
As for the taste? "Better than the normal ones," Libby May continued. "They are so cheesy. Sorry yellow ones - Red Leicester has taken over.
"They are so good - make sure you give them a go. Like I said earlier, I love that the whole bag is only 84 calories."
Priced at £1.35 per grab bag - and £1.99 for a packet of six - other TikTok users confessed they were desperate to get their hands on some, too.
"I love Red Leicester, I need to look out for these!" one person responded.
A second said: "Bet they taste delicious, mmmm I have to try these."
A third chimed in: "Omg I'm not joking the only thing my husband eats is cheese and this his favourite one, he's gonna cry. I'm so buying them."
Whilst a fourth simply said: "OMG I NEED to try these."
On Instagram, meanwhile, users reported spotting Red Leicester Quavers at local corner shops and in branches of Farm Foods.
Announcing the product's launch on Instagram, account UK Food and Drink Wholesale said: "Savour the New Cheesy Flavour from Walkers!
"Introducing Red Leicester Quavers – the iconic cheesy snack just got an upgrade. Bold, tangy, and irresistibly moreish, this new flavour is sure to be a hit with snack lovers everywhere."
Quavers originally launched in the UK in 1968 and were made by Smith's Crisps in Lincoln until Walkers snapped them up in 1997. The brand's slogan at the time was: "You get a lovely lot of Quavers in a bag".
Other flavours have emerged over the years that have since been discontinued, including salt and vinegar, bacon, cheese and onion and Chinese spicy beef.
Two limited editions, tomato ketchup and sweet and sour flavours, have also graced shelves over the years.
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