Anheuser-Busch's ‘Game-Changing' New Energy Drink Has Officially Arrived
Earlier this year, the iconic beverage company partnered with another Missouri-based brand, 1st Phorm, and Dana White. Now, six months into their agreement, the teams are ready to debut a "game-changing new energy drink," aptly named Phorm Energy.
Phorm Energy was born in part from a "vision to take The Lou's best-kept secret and transform it into a national powerhouse in the energy drink category," according to a May 28 press release, which also explained the drinks feature only natural flavors and caffeine from green tea, which is blended with electrolytes for hydration and ingredients aimed at supporting mental focus.
Related: New Alani Nu Energy Drink Flavor Declared 'the Best' by Fans
Phorm Energy is debuting in four varieties–Blue Blitz, Orange Fury, Screamin' Freedom and Grape Smash–all available in 16-ounce cans.
Its Screamin' Freedom is described as a "full of flavor" release with notes of blueberry, cherry and citrus. Blue Blitz is said to be a combination of blue raspberry and cotton candy, while Orange Fury mixes orange soda with candied orange flavors for "just the right tanginess." Finally, its Grape Smash is "grape candy and grape soda all in one."
Related:PepsiCo Confirms Limited-Edition Releases to Come From 'Powerhouse' New Partnership
"With the launch of Phorm Energy, we're bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers," Anheuser-Busch CEO Brendan Whitworth said in a statement.
"This partnership is strengthened by our complementary capabilities and expertise, but it's also driven by the amazing people and cultures that make our companies special," Whitworth continued, "I couldn't be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can't wait to bring Phorm Energy to consumers across the country."
Phorm Energy is currently available online (must be 18+ to purchase) and will be heading to retailers nationwide in the coming weeks.
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