East Lancs pub joins hundreds nationally to smash world record
Fronted by Heineken 0.0 ambassador Gareth Bale, the record-making feat was achieved in ten seconds and involved the Whitaker Arms in Accrington.
They were joined by 114 pubs and breweries across the UK, and Freckleton's The Plough, in the event which took place on April 7.
In 10 seconds, pints of Heineken 0.0 and Heineken were simultaneously poured in perfect sync.
The attempt was made possible through online video technology, and publicans and pub managers from Scotland to Surrey joined a mass video call to pour their pints together.
All pubs now possess the title, which was earned under the watchful eyes of an official Guinness World Records adjudicator.
Lawson Mountstevens, Managing Director of Star Pub at Heineken UK, said: 'Part of the ritual of going to the pub is watching your pint being freshly poured from the tap -the tilt of the glass, the smooth cascade, and the mouthwatering anticipation of the first sip.
'This draught experience is central to pub culture, and for non-alcoholic beer to become truly mainstream, it needs to be part of that experience. It needs to be poured from the tap like any other pint, not just another option in the fridge.
'That's why we're committed to getting 0.0 on draught in pubs everywhere, because everyone deserves a proper pint, with or without alcohol.'
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'The Big Pour' celebrates the installation of Heineken 0.0's 1,000th tap, making Heineken 0.0 the most widely available 0.0% beer on draught, with more installations than any other brand.
It was orchestrated to support British pubs and to celebrate the fact that British pub goers now have more choice when it comes to alcohol and alcohol-free draught beer.
All pubs involved now hold the Guinness World Record title for the most people pulling a pint online simultaneously.
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