JJJJound Reimagines PUMA Mostro in Suede for Sleek New Collaboration
Name:JJJJound x PUMA Mostro 'Dark Chocolate,' 'Deep Navy'Colorway:Dark Chocolate, Deep NavySKU:403823-02, 403823-03MSRP:$160 USDRelease Date:June 14Where to Buy:PUMA
Notes:JJJJoundandPUMAhave teamed up for a refined take on theMostro, pushing the silhouette further into lifestyle territory with their signature minimalism. Dressed in 'Dark Chocolate' and 'Deep Navy,' the Montreal studio's version swaps out traditional materials for rich suede uppers, leather sockliners and a dot matrix-style Formstrip. JJJJound's subtle branding appears on the heel cup, staying true to their understated design ethos. The reworked Mostro is set to release in Europe on June 14, with a wider global drop expected to follow.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business of Fashion
10 hours ago
- Business of Fashion
Can TikTok's ‘Shirtless Race' Become More than a Trend?
NEW YORK — For three days in May, 14,000 men and women stormed New York City's Pier 76, just west of Hudson Yards, many of them in various states of athletic undress — not to party, but certainly to sweat. They were there for what outsiders viewing from TikTok call 'the shirtless race,' and what is known to proponents as Hyrox, a strength-and-endurance fitness race that combines an eight kilometre run with eight functional workouts, including a 330-pound sled drag. Some athletes collapse from exhaustion at the finish line. The last 2024–2025 season attracted over 600,000 participants, who competed in over 80 races worldwide. (Courtesy) Yet, Hyrox has built a devoted and growing global following. Fitness influencer Eric Hinman, NFL tight end Darren Waller and actor Patrick Wilson were among those who competed during the New York event, which had a waitlist, according to Hyrox and its Swiss parent company Infront Sports & Media. The first race, held in 2017 in Hamburg, Germany, drew about 650 participants; the last 2024–2025 season attracted over 600,000, who competed in over 80 races worldwide, culminating in the World Championships in Chicago last week. By combining familiar functional movements like rowing and wall balls with running in an open-entry, festival-like marathon atmosphere, Hyrox has become the latest global fitness craze, with almost equal participation by men (52 percent) and women (48). In the past, millions of everyday gym-goers didn't have anything to work towards besides looking good and getting healthy. 'We gave them a definition [and competition] for what they were already doing,' said Moritz 'Mo' Fürste, who, along with Christian Toetzke, co-founded the company in 2017. ADVERTISEMENT Each athlete paid anywhere from $70 to over $200 to participate. While company reps declined to disclose revenue figures, Fürste shared on a Business of Sport podcast earlier this year that the average entry fee is around €130 ($150), putting its annual ticket sales revenue at roughly $90 million. They also generate revenue from event brand sponsors like Redbull, a constellation of 8,000 gyms that pay up to $150 a month to be its affiliates, spectator tickets and partnerships with brands like Puma, which sells co-branded products at the events, its stores and third-party retail partners. 'There's a real loyalty from participants to support the brands that are involved with Hyrox,' said Erin Longin, Puma's vice president of running and training. 'It's really helping us reach more consumers that way.' As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. (Courtesy) Hyrox arrives at an opportune moment. As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. With its stickiness and built-in social media appeal, Hyrox has the makings of a spectator sport like a marathon or a triathlon. Still, like any sport, it needs to continually find ways to keep its athletes and audiences engaged to avoid becoming another fleeting fad. Off to the Races Hyrox isn't the first strength-and-endurance race out of the blocks. In the 2010s, cultish CrossFit peaked with 415,000 participants in their 2018 Games, and rugged adventure Spartan Race saw 1.3 million participants each year at its height. But most CrossFit Games participants competed in their local affiliate gyms (called 'boxes'), and most Spartan Races were held in far-flung locations without mass-level audiences. During the pandemic, both saw declines in participation. On the surface, Hyrox follows the same formula, but with accessible twists: Athletes can compete in various division such as singles, doubles and relay teams, allowing different ability levels to take part. The format is also simpler. Unlike other races with their involved scoring systems, whoever finishes Hyrox first wins, and the standardized workouts make it a straightforward race for time. 'There is this repetitive combination of things that you have to do, which makes it stickier,' said Fürste. The challenge of completing the race is a draw, allowing participants to not only compete against one another but their own personal records. 'The endorphins you get from doing something that hard are insanely rewarding, and that sense of accomplishment is worth chasing and repeating,' added Heber Cannon, a fitness filmmaker. Hyrox also stages its events in some of the world's biggest media markets in some of the most picturesque locations — New York's Pier 76, Paris' Grand Palais and Singapore's Marina Bay Sands — where everyday athletes and professionals compete in front of packed crowds and seas of iPhones recording their every move. Fürste said the organic growth in participation coincided with the organic growth on social media too. In the past twenty months, views on Hyrox-related terms have surged 654 percent on TikTok, according to a cultural analytics firm. In the month following its first major co-branded product collection with Puma in January, Puma x Hyrox mentions generated $537,000 in media impact value, said data analytics firm Launchmetrics. ADVERTISEMENT And products from the Puma x Hyrox collection sold out within hours of the New York event opening its doors. 'We almost can't figure out the right stock levels to have at these events, because each event just keeps outdoing the last,' said Longin. Tribe Check Behind the social media hype, Hyrox's growth is driven by its 8,000 (and growing) partner gyms, which Fürste called 'the backbone of its ever-expanding global community.' He explained how Hyrox has, in some ways, solved problems for the crowded traditional gym industry, where many businesses compete for fickle consumers solely based on price and convenience. 'It's very difficult for a gym, usually, to create a strong community,' he said. Most are built for solo experiences and feel outdated in a moment where people are craving more social fitness activities, as evidenced by the rise of running clubs and climbing gyms. Even sportswear giants like Nike are noting the behavioural shift — the US company has begun to open Nike Studios, group fitness gyms designed to foster community workouts, starting with a Southern California location in 2023. Competitors run at Hyrox. (Courtesy) After the social distancing era, Magida noticed that people wanted to be connected with each other more than ever. When he launched a Hyrox program in his gym in 2021, 'it revitalised the community, and people were talking to each other, and there was culture forming because people were training with purpose,' said Magida. 'There were more high-fives and hugs than ever before.' Within two years of being a Hyrox partner, he saw a 40 percent increase in his business. Ruben Belliard, who runs The Training Lab in New York City — one of the most competitive markets for gyms — saw his membership jump up to 15 percent in the first year after partnering with Hyrox. In his 17 years in the fitness business, he's seen plenty of fitness trends come and go. 'The next evolution is going to be hybrid training like Hyrox,' he said. 'People want to be able to run fast and be strong at the same time, where, typically, in the past, it was one or the other.' For the upcoming season, which starts next month, many races — in Singapore, Sydney, London — have already sold out, often in minutes of being announced. 'I think it's still in that building phase, building awareness, building participation,' said Longin, noting the previous season's awareness wasn't as widespread. Now the company is preparing to scale further to keep up with growing demand by planning to add more cities and race days. 'The next evolution is going to be hybrid training like Hyrox,' Ruben Belliard said. (Courtesy) But long-term staying power is far from guaranteed. 'It's been proven that people will always train for marathons. People will always train for those types of things,' added Vennare. 'But Hyrox needs to make sure to keep its brand and the competition exciting and fun so that people don't get sick of it.'
Associated Press
a day ago
- Associated Press
WHIPSHOTS® UNVEILS DECADENT NEW CHOCOLATE FLAVOR
In celebration, the brand teams up with iconic NYC restaurant Serendipity3 for a summer-long 'Whipshop' pop-up experience Starco Brands (OTCQB:STCB) LOS ANGELES, CA, UNITED STATES, June 27, 2025 / / -- Just in time to heat things up, Starco Brands (OTCQB: STCB) has announced that Whipshots, the alcohol-infused whipped cream brand co-founded with global superstar Cardi B, is turning up the indulgence with its most crave-worthy flavor to date: Chocolate. Rich, smooth, and irresistibly luscious, Chocolate Whipshots is a celebration of decadence. Combining premium vodka with velvety chocolate flavor, this new addition brings a bold, boozy twist to everything from cocktails and coffee to desserts and late-night cravings. 'Chocolate is sexy, rich, and everything you want—it's giving dessert, it's giving decadent, it's giving delicious,' said Cardi B. 'You know I had to do it big for this one—this flavor is a whole moment.' To celebrate the launch, the brand is partnering with iconic NYC restaurant Serendipity3 on its first 'Whipshop' dubbed 'Cardi's Chocolate Shop' in both their Times Square and Upper East Side locations. Fans will be able to order specially created cocktails or purchase a can of Whipshots to take home. The effort kicked off with a private party in the Times Square location, hosted by Cardi herself (launch party IMAGES ). 'This is more than just a flavor launch—it's a celebration of indulgence,' said David Dreyer, Chief Marketing Officer, Whipshots. 'Chocolate Whipshots is our most over-the-top flavor yet, and creating a 'Whipshop' inside the legendary Serendipity3 is the cherry (and whipped cream) on top! We couldn't ask for better partners to help us launch our newest flavor.' 'Chocolate is the number one ingredient at Serendipity3 and creating new menu items using Chocolate Whipshots has been a fun and delicious endeavor! Cardi's vibrant energy and playful spirit is the cherry on the cake!' said Chef Joe Calderone, Creative Director of Serendipity3. Whipshots, the viral, shelf-stable whipped cream with 10% ABV, adds Chocolate to its bold flavor lineup alongside Vanilla, Mocha, Caramel, and Strawberry—continuing its mission to shake up spirits and desserts with Cardi-level flair. Launch Date: June 26, 2025 Availability: Select retailers nationwide and (beginning 7/1) About Whipshots® Developed by Starco Brands with partner Cardi B, Whipshots® is a first-of-its-kind alcoholic whipped cream (10% Alc./Vol) that launched in 2021. Shelf-stable and versatile, it's earned Silver, Gold, and Double Gold medals from top competitions including the New York World Spirits Competition, SIP Awards, and Beverage Dynamics' Growth Brand Awards. About Starco Brands: Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world's only alcohol-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. About Serendipity 3: Serendipity 3 is a whimsical New York institution, now with a dazzling new Times Square location, where vintage charm meets 2025 flair—complete with handmade glass mosaics and giant purple chandeliers. Since 1954, it's been a beloved destination for locals, celebrities, and sweet-toothed travelers, known for its over-the-top desserts (like the iconic Frrrozen Hot Chocolate), playful energy, and fantastical comfort food—from glittering truffle fries to Guinness World Record–holding creations. More than a restaurant, Serendipity 3 is a storybook escape where joy is always on the menu. CONTACT: [email protected] Walker Drawas Walker Drawas email us here Visit us on social media: LinkedIn Instagram TikTok X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
a day ago
- Yahoo
Rihanna Uses a Limited-Edition $3,300 Goyard Hobo Bag as Her Airport Carry-on
When you buy through links on our articles, Future and its syndication partners may earn a commission. Rihanna's Goyard bag collection is the envy of all It girls. She owns eight bags from the French atelier (that we know of) in various shades and silhouettes. But, as of yesterday, it seems her handbag arsenal has grown one bigger. On June 24, the pregnant pop star was snapped by the paparazzi at LAX. While some A-listers dress up for the airport, Rihanna's private jet 'fit prioritized comfort. She sported a tan hoodie, courtesy of her loungewear label, Savage x Fenty, which she kept unzipped. She styled it with a taupe tank top and Heather gray sweatpants. Rihanna continued her Speedcat streak, reaching for a beloved lavender pair from her Jan. 2025 Puma collab, distinguished by their elongated tongue. Pumas are a maternity must-have for the mom of three, having worn the pregnancy-friendly sneakers four times this month. Over the years, Rihanna has become a vintage bag connoisseur, collecting relics from Dior, Louis Vuitton, Chanel, and Goyard. Naturally, she rounded out this look with one of her best finds. The beauty mogul carried the Goyard's Bohème Hobo in silver, choosing the style over her Croisiere, Anjou, Alto Hatbox, or St. Louis bags. The spacious style is available in 11 hues, but Rihanna's metallic canvas colorway is the rarest of them all. The sweatsuit/Speedcat combo is one of Rihanna's calling cards. Last April, she wore the same Puma sneakers with a simple, cloud gray hoodie and oversize joggers. Then, Rihanna chose a different designer monogram, augmenting her 'fit with the Louis Vuitton's Murakami Speedy bag. Up until now, my sweatsuits have felt utterly underwhelming. Turns out, all I needed was a vintage Goyard bag to spruce things up. View Deal $74 at Savage x Fenty View Deal $39.90 at Uniqlo
