Elon Musk's ‘retro-futuristic' Tesla Diner debuts in Hollywood with Optimus robots, Cybertruck food boxes
The all-night drive-in offers '80 V4 Supercharger stalls' and two giant entertainment screens — where Tesla's humanoid Optimus robots handed out popcorn to customers who showed up for Monday's debut.
The location opened up for orders at 4:20 p.m. local time Monday – Musk's favorite marijuana-themed reference.
5 People wait in line during the opening of the Tesla Diner and Drive-In restaurant and Supercharger on Santa Monica Blvd in the Hollywood neighborhood Los Angeles, California on July 21, 2025.
AFP via Getty Images
The Tesla CEO shared a number of posts touting the Tesla Diner's features and urged customers to 'try it out.'
'Aiming to be a fun experience for all, whether Tesla owners or not. Will keep improving,' Musk wrote on X.
The menu features a number of classic options with locally sourced ingredients, including fried chicken and waffles, a Tesla burger and a Diner club sandwich.
Some diners received their food in 'Cybertruck'-themed boxes resembling Tesla's stainless steel pickup trick. Cups and cartons of fries featured a distinctive Tesla lightning bolt logo.
If the original diner concept is successful, Musk said in separate post that Tesla would 'establish these in major cities around the world, as well as Supercharger sites on long distance routes.'
Musk has teased his diner concept online for several years.
5 Tesla Cybertruck food boxes were given to customers.
AFP via Getty Images
5 Tesla's Optimus robots greeted customers and handed out popcorn.
Tesla Club- SoCal / SWNS
In 2023, Tesla gained approval to move forward with construction on Santa Monica Blvd.
Customers are able to watch movies on the diner's giant screens or in their own vehicles by accessing the Tesla diner app.
Tesla shares were up about 1% in trading Tuesday.
Musk has refocused his efforts on Tesla after stepping back from President Trump's Department of Government Efficiency.
5 Musk said the diner will expand if it proves to be successful.
AFP via Getty Images
5 The Tesla Diner was described as a retrofuturistic experience.
ZUMAPRESS.com
The two had a public falling-out over the president's 'Big Beautiful Bill,' with Musk even declaring plans to launch his own political party.
Meanwhile, Tesla is looking to reverse a recent vehicle sales slump.
Musk has touted the long-term prospects of the company's technology, especially its Optimus robots and self-driving Robotaxi fleet, which recently debuted in Austin, Texas.
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