BTS reclaims throne in July rankings after military discharge; SEVENTEEN, BIGBANG not far behind
July's brand reputation rankings are in, and the Korean Business Research Institute has revealed a thrilling showdown among some of K-pop's most iconic names. Yet, one powerhouse group remains untouchable at the peak.
BTS
The seven-member group rocketed back to No. 1, scoring a jaw-dropping brand reputation index of 10,128,031, reflecting a massive 47.99% surge from last month. Their rise was fueled by trending phrases like "ARMY Day," "Forever We Are Young," and "full group," while related terms such as "congratulate," "release," and "surpass" showcased their powerful connection with fans. BTS also earned an impressive 94.91% positivity rating, proving their unrivaled public support.
SEVENTEEN
Securing second place with a strong brand reputation index of 6,230,280, the 13-member group continues to dominate media platforms and fan communities. Their consistent presence reinforces their status as one of K-pop's most dynamic and beloved acts.
BIGBANG
Landing in third place with a score of 3,342,244, the second-gen legends prove their influence endures. Despite minimal activity, BIGBANG's legacy remains impactful, as they continue to command respect in the ever-evolving K-pop scene.
SHINee
In fourth place with a brand reputation index of 2,555,577 is the now four-member group SHINee. Their timeless charm, loyal fanbase, and unwavering popularity cement their standing as enduring icons of the industry.
EXO
Rounding out the top five, EXO claimed fifth place with 2,425,301, marking a 9.32% increase from June. This climb underscores the group's staying power and the devotion of their global fanbase.
Check out the other K-pop boy groups in the Top 30
6. ENHYPEN
7. Super Junior
8. NCT
9. ATEEZ
10. BOYNEXTDOOR
11. Stray Kids
12. INFINITE
13. BTOB
14. RIIZE
15. WINNER
16. THE BOYZ
17. ASTRO
18. TWS
19. MONSTA X
20. VIXX
21. Wanna One
22. ZEROBASEONE
23. ONF
24. HIGHLIGHT
25. TVXQ
26. GOT7
27. 2PM
28. TREASURE
29. TXT
30. CRAVITY
For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
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