Chiefs reportedly secure an early Super Bowl win: The use of Pat Riley's 'Three Peat'
The team and the iconic ex-NBA coach/current executive Pat Riley have agreed to a deal that will allow Kansas City to make "Three Peat" merchandise if it wins Super Bowl LIX, an attorney for Riley told cllct on Tuesday.
The exact details of the deal are unknown as Kansas City is seeking to become the first team to ever win three straight Super Bowls when it takes on the Philadelphia Eagles on Sunday (6:30 p.m. ET on FOX).
While the Chiefs' run for a three-peat has been one of the NFL's top storylines this season, they've had a hurdle in fully profiting off the phrase "Three Peat." Riley trademarked the term and five others adjacent to it when he coached the Lakers to their second consecutive title in the 1987-88 season.
Like the Chiefs, Riley's Lakers made it back to the championship round that third season. However, they were swept by the Detroit Pistons in the 1989 NBA Finals.
Riley left the Lakers in 1990 and later became the head coach of the New York Knicks and Miami Heat. He never led those teams to a three-peat, but he came close to accomplishing three titles in a row in his role as the Heat's president. Miami won the 2012 and 2013 NBA Finals before losing in the 2014 NBA Finals.
While Riley has never accomplished a three-peat, a few other notable teams have in recent decades. The Chicago Bulls three-peated twice in the 1990s and the Lakers completed their three-peat in 2002. The New York Yankees also won three World Series in a row from 1998-2000.
Riley profited off merchandise that used "Three Peat" during each of those team's title runs. However, the licensing fee Riley received was likely just 10-15% of the royalty on the wholesale price of those items, cllct reported.
If the Chiefs are able to win their third straight Super Bowl on Sunday, "Three Peat" merchandise would reportedly be made by Fanatics, New Era, Wilson, Riddell and Wincraft and sold at Chiefs retail.
As for whatever earnings Riley would make from the Chiefs' possible "Three Peat" products, the money would be allocated to his eponymous charity (Pat Riley Family Foundation), Riley's trademark lawyer John Aldrich told cllct.
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Yahoo
7 minutes ago
- Yahoo
NFL offseason power rankings: No. 1 Philadelphia Eagles had a magical title run, with dreams of more to come
At the moment Philadelphia Eagles rookie Cooper DeJean was cutting across the field after baiting a frustrated Patrick Mahomes into an easy interception, or maybe when DeJean was weaving through the last few Kansas City Chiefs near the end zone to give his team a 17-0 lead, reality started sinking in: The Eagles were going to win Super Bowl LIX. They were clearly a better team that night than Kansas City, which was going for a historic Super Bowl three-peat. It was a culmination of a season that, from the start of October to that dominant day in New Orleans, saw Philadelphia win 16 of 17 games. In the only game they lost, Jalen Hurts was knocked out of the game due to a concussion in the first quarter, the Eagles were facing a 12-win Washington Commanders team on the road and Washington still didn't score its game-winning touchdown until six seconds remained. That's how close the Eagles came to entering this season on a 17-game winning streak. 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Grade: C Quarterback report Jalen Hurts passed only 361 times in the regular season. That's almost 300 fewer attempts than Joe Burrow, who had 652. Hurts was 22nd in attempts, and more telling, Philadelphia was dead last in the NFL in pass rate over expectation (PROE) at -8.7%. He had more than 30 attempts in a game just once after September. That's not necessarily an indictment of Hurts, who had a career-best 103.7 passer rating. But the Eagles became a Saquon Barkley-centric team, especially as their defense rose to an elite status. When the Chiefs focused on taking away Barkley in the Super Bowl, Hurts rose to the occasion with 221 yards passing and two touchdowns with another 72 yards rushing and a touchdown as he won Super Bowl MVP. The Eagles have a tougher schedule this season and might need more from Hurts as a passer if they play more close games. BetMGM odds breakdown From Yahoo's Ben Fawkes: 'The champs are back and basically managed to keep the band together. 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USA Today
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USA Today
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