Sydney Sweeney sparks a $346 million Wall Street surge with new ad
The vertiginous rally triggered the collapse of a hedge fund that had bet against GameStop's stock and helped inspire the 2023 film Dumb Money starring Paul Dano.
American Eagle's stock was down almost 50 per cent so far this year prior to this week's rally after it pulled its annual forecasts because of tariff uncertainty. The company primarily sources its products from China.
Ross Mayfield, an analyst at Baird Private Wealth Management, said meme stocks were a symbol of how stock markets had been 'gamblified'.
He said: 'It says to me nothing about the level of interest rates or financial conditions. This is retail traders moving individual stocks that are heavily shorted.
'It reflects more the gambling culture permeating financial markets. These are not being bid up because of a good earnings report. It's because of a Sydney Sweeney ad campaign.'
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Sweeney, who has 25.2 million followers on Instagram, has fronted campaigns for the likes of Ford, Baskin-Robbins ice cream and luxury fashion brand Miu Miu.
As well as being known for her screen roles, Sweeney has become a prominent figure in popular culture and found herself wrapped up in North American culture wars.
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