Limerick seaweed-based skincare brand making waves on the market – ‘it's flying off the shelves'
'It's a battle, but things are going well,' said the Glin man.
'We're at the stage now where we're trying to scale up, get into shops, get into spas. It's the sales calls that are tough work, but bit by bit, we're getting there,' Kevin told the Irish Independent.
The brand, which prides itself on creating 100% natural, chemical-free skincare products, has found success in local stores across the southwest.
'Our best stockists are those that are closest to us,' he said. 'We're stocked in Sonas in Newcastle West and Rosemary there has just been incredible. It's flying off the shelves!'
'We're also in Maguire's Pharmacy in Listowel, a salon in Tralee, and bit by bit, we're expanding around the country,' Kevin adds.
However, cracking the Dublin market has proven trickier for the pair.
'Ideally, you'd want to be meeting these people face-to-face, but based down here in West Limerick, it's not realistic for us to be going up and down to Dublin or Meath,' he admits. So we're suffering a bit by the phone at the moment. But look, some people listen, some people don't, that's just the way it is.'
To Kevin, what makes Atlantik stand out in a crowded field is the brand's truly natural ingredients when 'natural' has become something of a buzzword across platforms.
'We've created natural preservative systems and natural emulsifiers from our foraged seaweed, there's no one else like us.'
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He says customer feedback has been extremely positive, with many stories pouring in of how the Limerick-based products have transformed their skin.
'We got advice off a girl yesterday, I thought she was actually going to start crying,' Kevin began.
'She had psoriasis on her elbows and knees and couldn't even stretch her arms up. Within a week of using our product, she could.
'To us, that's class, the product is genuinely helping people,' he smiled.
Another memorable story came from a mother whose teenage son struggled with acne.
'She came into a shop and got the body wash for her 14-year-old son. She said they started using it, and his acne flare-up went down and he was going to a disco that Friday night,' Kevin said.
'You know, at that age, your whole world is how you look. That makes all the long days and nights researching worth it.'
As Atlantik approaches its first anniversary in August, the team isn't standing still.
A new face wash is set to launch imminently and they're also working on what could be a ground-breaking SPF made from seaweed.
'As far as we're aware, there's no marine-based SPF out there,' Kevin explains. 'All SPFs are synthetic chemicals, but we're creating one from a specific seaweed that has a naturally high SPF.'
Despite the challenges of scaling up, Kevin and Eoin are determined to see the brand grow.
'You have to start somewhere, but we know there's a need for our product. It would be sad if we didn't make it because we know the impact it's having on people's lives.'
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