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Home decor platform Vaaree raises $4.6 million in round led by PeerCapital

Home decor platform Vaaree raises $4.6 million in round led by PeerCapital

Time of India6 days ago
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Home decor platform Varee has raised $4.6 million in a funding round led by Peer Capital , with participation from existing investors, such as Peak XV Partners' startup accelerator programme Surge, and All India Capital. The round also saw participation from investors such as Sattva Ventures and the Asian Paints family office.The company plans to use the fresh capital to expand its AI-powered home décor app, VibeCheck , and expand its fulfilment and brand verification (FABV) network to speed up delivery. It also plans to expand its presence across metro and tier-2 cities.Founded by Garima Luthra , Pranav Arora, and Varun Vohra in 2022, Vaaree operates as a curated marketplace for home and soft furnishings, sourcing directly from export-oriented factories.'We're building for the Indian home with speed, soul, and smarts. This fresh capital will be used in technology, operations, and brand expansion. We are also launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and deepening our brand presence across the country in metro and tier-2 cities,' Luthra told ET.The online marketplace curates close to 80,000 products across 150 categories.The home décor platform previously raised $4 million in seed funding from Surge in November 2023.'We've backed Vaaree from the very first cheque because they're not just building a home brand, they're building the rails for how India will shop for home in the future. As the $15 billion home furnishings and décor category comes online, Vaaree is setting the standard, and we're excited to double down on that vision,' said Ankur Pahwa, partner at PeerCapital We created Vaaree so every style from Bohemian to art deco can be shopped in one trusted place, said the company in a prepared statement.
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