Apple's sales in China grew for the first time in two years, but there's another champion
Intense competition
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The iPhone 16e was a good move
One of the reasons for Apple's growth was the
Do you think the iPhone 16 series is good enough to beat Huawei?
Yes, iPhones are more practical
Yes, because of Apple's brand
No, Huawei is more innovative
No, iPhones are too expensive
Yes, iPhones are more practical
0%
Yes, because of Apple's brand
0%
No, Huawei is more innovative
100%
No, iPhones are too expensive
0%
One of the reasons for Apple's growth was the iPhone 16e . The lower-cost model attracted some buyers from the very competitive midrange market and helped Apple expand beyond the premium segment.
In the context of China's slowing economy, consumers are increasingly wary of the price of premium devices. That's why the national subsidy programs and aggressive promotions have become crucial for all smartphone companies.
On the bright side, Apple's success in the second quarter is a sign of its dominance and ability to navigate the complexities of the premium Chinese market. I think the company's biggest challenge will be keeping up with the competition from local brands. Devices like the Vivo X200 Ultra and the Huawei Mate XT demonstrate an ability to innovate that Apple seems to have lost, which could become a problem.
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Apple recorded growth in iPhone sales in China in the second quarter of 2025 for the first time in two years, despite the muted overall market growth. Driven mainly by promotions for the iPhone 16 Pro and iPhone 16 Pro Max , the company's high single-digit growth was outperformed by Huawei.The iPhone sales in China jumped 8% year-over-year in Q2 2025, according to a preliminary report by Counterpoint Research. The main boost for Apple's sales were price cuts and government subsidy programs in May.Despite the iPhone 16 lineup's success, Huawei is the leader in the Chinese market. The company recorded a 12% year-over-year sales increase and is the biggest brand by market share. Vivo takes the second place by market share, but recorded a 9% drop in sales compared to last year, and Apple is left in third place.Huawei's success is a reflection of the intense competition Apple is facing. The Chinese giant has been eating away at Apple's market share in China, thanks to the loyalty of its core users who replace their old devices with new Huawei phones.
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