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Top 10 55 inch smart TVs to buy in 2025 for streaming, gaming, and everyday use with top features and strong brand value

Top 10 55 inch smart TVs to buy in 2025 for streaming, gaming, and everyday use with top features and strong brand value

Hindustan Times3 days ago
Buying a smart TV can feel overwhelming, especially with so many sizes, specs, and brands in the mix. People often want something that fits their room, handles streaming smoothly, works well for gaming, and doesn't leave them second guessing the picture quality. But with endless jargon and crowded listings, it's hard to know what truly matters. Big screen that fits right for movies, matches and everything in between.
That's where 55 inch TVs hit the sweet spot. They're large enough for a theatre like feel without overtaking the space. If you've been stuck scrolling or confused by too many options, this list of the top 10 55 inch smart TVs in 2025 will help you narrow it down, minus the noise.
Top 10 55 inch TVs for you:
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The LG 55 inch TV balances screen clarity with useful smart features that don't feel overdone. The 4K Ultra HD resolution with HDR10 support gives a noticeably clean picture while webOS keeps the navigation smooth and responsive. Built-in voice control and AI Sound Pro add thoughtful extras that are easy to get used to.
With Bluetooth two way sound and support for multiple streaming apps, it fits into daily use without effort. The 55 inch TVs like this one offer that nice middle ground for most homes, wide enough to enjoy but not too much for average rooms.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
LED with HDR10 and HLG
Audio
AI Sound Pro with 20W output
Smart OS
webOS with voice command
Special Features
HDR10 / HLG, 4K Expression Enhancer, Dynamic Tone Mapping, 4K Super Upscaling Reasons to buy
Crisp 4K visuals with good HDR handling
Easy-to-use webOS interface with voice support Reasons to avoid
Sound could feel flat in larger rooms
Not the best fit for high-end gaming setups Click Here to Buy
LG 139 cm (55 inches) UA82 Series 4K Ultra HD (3840 x 2160) Smart webOS LED TV 55UA82006LA
What are buyers saying on Amazon?
Most buyers praise the picture and find the smart features easy to manage.
Why choose this product?
It brings together the essentials without overcomplicating the user experience.
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The Crystal 4K Vista TV from Samsung brings a clean and sharp display that works well across movies, sports, and casual TV watching. It runs on Tizen OS, which feels light to move through and puts key apps in reach without too many steps. The Crystal 4K Processor keeps the picture balanced, even during fast scenes.
Q Symphony blends TV and speaker sound without turning one off. For those thinking about screen size, 55 inch TVs like this one sit well in both living and bedroom spaces.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
LED with HDR10+
Processor
Crystal 4K Processor
Smart OS
Tizen OS with Smart Hub
Audio
20W output with Q Symphony Reasons to buy
Tizen OS is easy to use with good app support
HDR10+ and 4K processor improve viewing in most light settings Reasons to avoid
Audio might feel basic without soundbar support
Limited HDMI ports for multiple devices Click Here to Buy
Samsung 138 cm (55 inches) Crystal 4K Vista Ultra HD Smart LED TV UA55UE81AFULXL
What are buyers saying on Amazon?
Buyers appreciate the picture clarity and overall ease of use.
Why choose this product?
It manages visual sharpness and smart features without feeling bloated.
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Sony's Bravia Google TV focuses on picture clarity and steady visuals that hold up well across different types of content. The 4K X Reality Pro engine adds noticeable depth to older videos, while Google TV keeps navigation familiar and easy to follow. Voice support helps skip long menus and keeps things moving without effort.
Motion flow XR works well during fast scenes, and the sound is clear enough for most rooms. Among 55 inch TVs, this one keeps things simple for regular viewing without adding too much to figure out.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
LED with HDR10 and Motionflow XR
OS
Google TV with voice search
Processor
4K Processor X1
Audio
20W with Dolby Audio Reasons to buy
4K X Reality Pro offers natural image clarity
Google TV UI is easy to personalise Reasons to avoid
Audio output may fall short in larger rooms
Does not support HDMI 2.1 for high frame rate gaming Click Here to Buy
Sony 139 cm (55 inches) BRAVIA 2 4K Ultra HD Smart LED Google TV K-55S25B (Black)
What are buyers saying on Amazon?
Buyers mention the picture quality feels natural and the interface is easy to learn.
Why choose this product?
It delivers consistent visuals and a familiar smart TV experience suited for daily viewing.
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TCL's 55 inch TV uses its QLED display to push brightness and contrast without looking forced. The support for Dolby Vision and HDR10+ adds detail to darker scenes, and MEMC smooths out fast motion without blur. Google TV runs without lag, keeping all your apps and voice search in easy reach.
Sound holds up well thanks to Dolby Atmos and a decent built-in speaker setup. For those checking out the latest 55 inch TVs, this one mixes smart features and clarity well.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
QLED with Dolby Vision and HDR10+
Smart OS
Google TV with voice support
Audio
24W speakers with Dolby Atmos
Processor
TCL AIPQ Engine Reasons to buy
QLED panel with Dolby Vision delivers clear visuals
Google TV is responsive and easy to set up Reasons to avoid
Sound may need a soundbar for larger spaces
Wall mount kit may not be included in box Click Here to Buy
TCL 139 cm (55 inches) 4K Ultra HD Smart QLED Google TV 55C61B (Black)
What are buyers saying on Amazon?
Buyers say the display feels sharp and the setup is quick and simple.
Why choose this product?
It balances clarity and motion for everyday viewing without going overboard.
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The Xiaomi X Series brings a balanced mix of clear visuals and simple controls. It runs Google TV smoothly and supports all key formats like Dolby Vision and HDR10, which help bring out more detail in shows and movies. The interface is clean, and switching between apps or using voice input doesn't feel laggy.
The audio is fine for a small to medium room, and setup takes little time. If you're browsing for current 55 inch TVs, this one checks the basics and fits well for everyday viewing without adding extra layers to figure out.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
LED with Dolby Vision and HDR10
Smart OS
Google TV with voice control
Audio
20W speakers with Dolby Audio
Processor
Vivid Picture Engine
Special Features
Filmmaker Mode, MEMC, Eye Comfort Mode Reasons to buy
Google TV runs smooth with wide app access
Dolby Vision adds better depth to regular content Reasons to avoid
Speakers lack punch for louder viewing needs
Build is light and may need secure placement Click Here to Buy
Xiaomi 138 cm (55 inch) X Ultra HD 4K Smart Google LED TV L55MB-AIN
What are buyers saying on Amazon?
Most mention easy setup and good picture for everyday streaming.
Why choose this product?
It's built for viewers who want clarity and easy use in one screen.
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The Acer G Plus Series brings a sharp 4K panel paired with Dolby Vision and HDR10, which holds up well across movies, shows, and sports. It's backed by Google TV, giving you quick access to streaming apps and voice search without needing extra steps. Navigation is light and the system feels familiar from the start.
With 24W audio output, it works well in regular living spaces. If you're comparing recent 55 inch TVs, this one keeps things clear and simple without much to adjust.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
LED with HDR10 and Dolby Vision
Smart OS
Google TV with voice remote
Audio
24W speakers with Dolby Audio
Connectivity
2 HDMI, 2 USB, Bluetooth Reasons to buy
Dolby Vision and HDR10 add depth to visuals
Google TV is user friendly and fast to load Reasons to avoid
HDMI port count may feel limited for multiple devices
Build materials feel light and basic Click Here to Buy
acer 139 cm (55 inches) G Plus Series 4K Ultra HD LED Smart Google TV AR55UDGGR2851AD
What are buyers saying on Amazon?
Most buyers say the picture is clean and setup is quick.
Why choose this product?
It gives you a clean viewing experience with little setup work.
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The Vu Vibe Series QLED TV blends clear visuals and useful smart features for everyday viewing. It supports Dolby Vision and HDR10+, which work well during scenes with mixed lighting. Google TV offers a simple interface where streaming apps and settings are easy to reach. Voice input works without delay and keeps things smooth.
The built in 24W speakers hold up in smaller to medium rooms. If you're comparing today's 55 inch TVs, this one keeps things simple without falling short on display needs.
Specifications
Display
QLED with Dolby Vision, HDR10+
Smart OS
Google TV with voice support
Processor
Quad-core with MEMC
Connectivity
3 HDMI, 2 USB, Bluetooth
Special Features
4K QLED, A+ Grade Panel, 400 Nits Peaking Brightness, Dolby Vision Reasons to buy
QLED panel with Dolby Vision is easy on the eyes
Google TV layout feels clear and usable Reasons to avoid
Wall mount may not be included in some units
Audio needs a boost for large room sound Click Here to Buy
Vu 139cm (55 inches) Vibe Series 4K QLED Smart Google TV 55VIBE-DV
What are buyers saying on Amazon?
Most highlight the display brightness and responsive interface.
Why choose this product?
It balances screen output and smart use without needing much tweaking.
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What stands out first is the QLED screen paired with Dolby Vision and HDR10+, which gives the display a clear edge in both bright and dim settings. It's tuned for familiar use, Google TV brings everything together with easy menus and voice search that doesn't need repeating. App support is wide and the layout doesn't feel crowded.
Sound output is steady for regular rooms and controls are easy to grasp. If you're checking current 55 inch TVs, this model keeps things easy without missing essentials.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
QLED with Dolby Vision and HDR10+
Smart OS
Google TV with voice control
Processor
Quad-core
Special Features
Remote With Voice Assistant, Google TV | HDR-10, Wide Colour Gamut, Google TV Reasons to buy
QLED display with Dolby Vision supports strong picture quality
Google TV offers a straightforward smart viewing experience Reasons to avoid
May need a soundbar for deeper audio
The texture might seem plain or less refined. Click Here to Buy
VW ( Visio World 140 cm (55 inches) Pro Series 4K Ultra HD Smart QLED Google TV VW55GQ1 (Black)
What are buyers saying on Amazon?
Most buyers say it runs smoothly and the display holds up well for everyday content.
Why choose this product?
It brings a well lit screen with a simple smart system.
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The LG 55 inch series focuses on what matters most—a sharp 4K picture, a reliable smart system, and an interface that keeps things simple. With support for HDR10 and Filmmaker Mode, this TV holds its own while watching movies or casual shows. The webOS platform works smoothly, and built-in voice support helps cut down on extra steps.
Sound output is well suited to smaller spaces, and gaming features like Game Optimiser add to the mix. It fits well into the growing list of 55 inch TVs that balance tech and ease of use.
Specifications
Resolution
3840 x 2160 (4K UHD)
Display
LED with HDR10 and Dynamic Tone Mapping
Smart OS
webOS with LG ThinQ and voice support
Audio
20W speakers with AI Sound Pro Reasons to buy
Filmmaker Mode and HDR10 offer a more natural viewing
Clean webOS interface with useful voice support Reasons to avoid
Sound may feel light without external speakers
Limited USB ports for users with more devices Click Here to Buy
LG 139 cm (55 inches) UR75 Series 4K Ultra HD Smart LED TV 55UR75006LC
What are buyers saying on Amazon?
Most buyer say it feels smooth to use and the picture holds up across content types.
Why choose this product?
It keeps features manageable and focused on daily viewing needs.
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With the Samsung D Series, the display feels tuned for daily use. Bright scenes don't wash out, and HDR10+ helps bring out finer details in darker shots. The Crystal 4K Processor handles quick transitions well, and Smart Hub loads without long waits. Menus feel light, and voice support works without much effort.
Audio is steady enough for regular viewing, and screen mirroring adds to its use. It's a simple choice among 55 inch TVs for users who want clear viewing and quick access.
Specifications
Display
LED with HDR10+, Vivid Pro and Crystal Display
Processor
Crystal Processor 4K
Audio
20W speakers with Adaptive Sound
Smart OS
Tizen OS with Smart Hub Reasons to buy
Bright and clear display with HDR10+
Tizen OS runs smoothly with useful app support Reasons to avoid
Audio depth could be better for larger spaces
Only one USB port limits connected devices Click Here to Buy
Samsung 138 cm (55 inches) D Series Brighter Crystal 4K Vivid Pro Ultra HD Smart LED TV UA55DUE77AKLXL (Black)
What are buyers saying on Amazon?
Buyers say the screen clarity is good and app use feels quick.
Why choose this product?
It keeps the visuals sharp and the interface easy to handle.
Are 55 inch TVs good for both streaming and gaming?
Yes, many 55 inch TVs offer features like low input lag, MEMC for smoother motion, and built-in apps for Netflix, Prime Video, and more. Just check if the model includes a Game Mode or HDMI 2.1 support for gaming.
What display type should I go for—LED, QLED, or OLED?
If you're watching in brighter rooms, LED and QLED do the job well. QLED adds better contrast and colour depth. OLED is usually for premium users looking for deeper blacks but may cost more.
Do I really need 4K resolution in a 55 inch TV?
Yes, 4K makes a visible difference on a 55 inch screen. It brings more clarity, especially when watching detailed visuals, sports, or streaming in higher resolution.
Which brands offer the best value in 55 inch TVs?
Samsung, LG, Sony, and TCL are popular for their display quality and smart platforms. Brands like Xiaomi, Vu, and Acer offer decent features at more accessible price points.
How important is the audio output in a 55 inch TV?
Built-in speakers usually handle casual use well, but if you like deeper sound, you might consider a soundbar. Look for models with Dolby Audio or Dolby Atmos support for better depth.
Factors to consider while purchasing a 55 inch TV:
Viewing distance: Ideal for 6 to 8 feet distance
Ideal for 6 to 8 feet distance Display type: Choose between LED, QLED, or OLED
Choose between LED, QLED, or OLED Resolution: Go for 4K for better clarity
Go for 4K for better clarity Smart features: Look for Google TV, Fire TV, or webOS
Look for Google TV, Fire TV, or webOS Audio quality: At least 20 watt output, Dolby Audio preferred
At least 20 watt output, Dolby Audio preferred Refresh rate: 60Hz or higher for smoother motion
60Hz or higher for smoother motion HDMI and USB ports: Minimum 3 HDMI and 2 USB
Minimum 3 HDMI and 2 USB Voice control: Check for Google Assistant or Alexa support
Top 3 features of the top 10 55 inch TVs:
Top 10 55 inch Smart TVs TV Technology Resolution Special Features LG 139 cm (55 inches) UA82 Series 4K Smart webOS LED TV LED 4K Ultra HD (3840 x 2160) HDR10, AI Sound Pro, webOS, Voice Control Samsung 138 cm (55 inches) Crystal 4K Vista Ultra HD Smart LED TV LED 4K Ultra HD (3840 x 2160) HDR10+, Crystal Processor 4K, Smart Hub Sony 139 cm (55 inches) BRAVIA 2 4K Ultra HD Smart LED Google TV LED 4K Ultra HD (3840 x 2160) 4K X-Reality Pro, Motion flow XR, Google TV TCL 139 cm (55 inches) 4K Ultra HD Smart QLED Google TV QLED 4K Ultra HD (3840 x 2160) Dolby Vision, MEMC, Google TV, QLED Panel Xiaomi 138 cm (55 inch) X Ultra HD 4K Smart Google LED TV LED 4K Ultra HD (3840 x 2160) Dolby Vision, Google TV, PatchWall, DTS-X Acer 139 cm (55 inches) G Plus Series 4K Ultra HD LED Smart Google TV LED 4K Ultra HD (3840 x 2160) HDR10, MEMC, Dolby Audio, Google TV Vu 139 cm (55 inches) Vibe Series 4K QLED Smart Google TV QLED 4K Ultra HD (3840 x 2160) Dolby Vision, MEMC, 24W Speakers, Google TV VW (Visio World) 140 cm (55 inches) Pro Series 4K Ultra HD Smart QLED Google TV QLED 4K Ultra HD (3840 x 2160) Dolby Vision, Dual Band Wi-Fi, Google TV LG 139 cm (55 inches) UR75 Series 4K Ultra HD Smart LED TV LED 4K Ultra HD (3840 x 2160) HDR10, AI Sound, webOS, ThinQ AI Samsung 138 cm (55 inches) D Series Brighter Crystal 4K Vivid Pro Ultra HD Smart LED TV LED 4K Ultra HD (3840 x 2160) HDR10+, Crystal Processor, Smart Hub
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FAQs on top 10 55 inch TVs What are the top 10 55 inch TVs to buy in 2025? They include models from Samsung, LG, Sony, TCL, Xiaomi, Vu, Acer, and more based on display and smart features.
Are 55 inch TVs suitable for medium-sized rooms? Yes, a 55 inch TV fits well in rooms with a 6 to 8 feet viewing distance.
Do the top 55 inch TVs support 4K resolution? All leading models now offer 4K Ultra HD as a standard feature.
What display types are available in 55 inch TVs? You can choose from LED, QLED, and OLED panels depending on your preference and budget.
Is Dolby Vision available in 55 inch TVs?
Yes, many top 55 inch TVs support Dolby Vision and HDR10+ for better contrast and detail.
Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
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Lenovo laptops for professionals: Top 10 reliable picks with latest features to improve your workflow
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Lenovo laptops for professionals: Top 10 reliable picks with latest features to improve your workflow

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If your workflow includes heavier editing or data work, 32GB as found in the Pro 5, provides future-proof assurance. A 512GB SSD is usually ample for documents and daily use, but creative professionals may benefit from 1TB storage. Yes, Lenovo's best professional laptops, especially the Slim and Pro ranges discussed above, combine portability with a solid build. Aluminium or reinforced polycarbonate builds hold up well to commuting, while thoughtful design (like quality hinges and spill-resistant keyboards) helps withstand everyday bumps. These models are trusted by buyers for their long-lasting durability and comfort on the move. Consider your daily workload and multitasking needs to select a Lenovo laptop with an appropriate processor and enough RAM. Pay attention to screen size, resolution, and display technology, as these influence comfort and clarity during extended work. Evaluate the laptop's weight and durability if you plan to commute or travel frequently with your device. Check the battery life to ensure the laptop can comfortably last through a day's work without regular charging. Choose a model with a comfortable, backlit keyboard and robust build quality to support long working hours and repeated use. Best Lenovo laptops for professionals RAM / Storage Display Processor Lenovo IdeaPad Slim 3 (i7-13620H) 16GB LPDDR5 / 512GB SSD 15-inch FHD IPS, 300 nits Intel Core i7-13620H Lenovo IdeaPad Pro 5 (Ultra 9, OLED) 32GB LPDDR5x / 1TB SSD 14-inch 2.8K OLED, 120Hz Intel Core Ultra 9 185H Lenovo V14 G3 (i7-1255U) 16GB DDR4 / 512GB SSD 14-inch FHD anti-glare Intel Core i7-1255U Lenovo IdeaPad Slim 3 (i5-13420H) 16GB DDR5 / 512GB SSD 15.3-inch FHD WUXGA IPS Intel Core i5-13420H Lenovo Smartchoice IdeaPad Slim 3 (i7-13620H) 16GB DDR5 / 512GB SSD 15.3-inch FHD IPS Intel Core i7-13620H Lenovo IdeaPad Slim 5 (Ultra 5, OLED) 16GB LPDDR5x / 512GB SSD 14-inch WUXGA OLED, 400 nits Intel Core Ultra 5 125H Lenovo IdeaPad Slim 5i (Ultra 5, 16-inch) 16GB LPDDR5x / 512GB SSD 16-inch WUXGA IPS Intel Core Ultra 5 125H Lenovo Smartchoice IdeaPad Slim 5i (Ultra 5, 15.3-inch) 16GB LPDDR5x / 512GB SSD 15.3-inch WUXGA IPS Intel Core Ultra 5 125H Lenovo Smartchoice IdeaPad Slim 5 (Ultra 7, OLED) 16GB LPDDR5x / 1TB SSD 14-inch WUXGA OLED Intel Core Ultra 7 155H Lenovo IdeaPad Pro 5 (Ultra 7, 2.8K IPS) 32GB LPDDR5x / 1TB SSD 14-inch 2.8K IPS, 400 nits Intel Core Ultra 7 155H Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. These partnerships do not influence our editorial content, which is free from any bias or marketing pitch. We strive to provide accurate and unbiased information to help you make informed decisions. We recommend verifying details with the retailer before making a purchase.

India, a key strategic market, remains optimistic on its growth trajectory: Samsung
India, a key strategic market, remains optimistic on its growth trajectory: Samsung

Time of India

time2 hours ago

  • Time of India

India, a key strategic market, remains optimistic on its growth trajectory: Samsung

Samsung considers India a vital market with significant growth prospects. The company is optimistic about India's future. Samsung plans to manufacture its new foldable phones in Noida. The brand focuses on innovation and local value addition. Samsung aims to reduce repair costs for consumers. The company is also streamlining its product range in India for better efficiency. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Consumer electronics major Samsung sees India as a "key strategic market" with "immense potential" and stays optimistic about its growth trajectory, a top company official comment comes against the backdrop of global trade and tariff turmoil, and the latest US salvo of 25 per cent tariff imposition on is not just a strategic market for Samsung but a key pillar in its global future, said JB Park , President and CEO, Samsung Southwest Asia, adding the South Korean Chaebol will "continue to invest in innovation, manufacturing, and local value addition, aligning with India's vision of a self-reliant economy."Samsung's long-term commitment to India remains unwavering, as it sees the country as a cornerstone of its global strategy, he views India as a key strategic market with immense potential. The company remains optimistic about India's growth trajectory, driven by government initiatives like Make in India Digital India , and a robust digital ecosystem. Samsung continues to invest in innovation, manufacturing, and local value addition, aligning with India's vision of a self-reliant economy," said company, which reported revenue of over Rs 1 lakh crore in FY24 from the Indian market, and operates here with two manufacturing plants, three R&D centres, and one design centre, India plays a crucial role, catering to both local demand and global which recently introduced the seventh edition of its flagship foldable smartphone Galaxy Z series, plans to locally manufacture in India at its Noida to Park, "These new phones will be manufactured at our Noida factory".Acknowledging the role of India in its development, Park, at a media roundtable last month in New York ahead of the launch, had said engineers from Samsung India 's Bengaluru R&D facility have contributed significantly to the development of the new which had priced its Galaxy Z Fold7 starting from Rs 1.75 lakh to Rs 2.11 lakh, had last week said it is witnessing an "unprecedented demand" for the flagship foldable phone as it has "stocked out in select markets".The company has received over 2.1 lakh pre-orders for Galaxy Z Fold7, Galaxy ZFlip7 and Galaxy Z Flip7 FE and is taking necessary steps at its manufacturing factory in Noida to meet the the reparability factors of the Fold and the Flip series, Park said the company has found a solution on the cost side."Of course, mechanics is something that we are always striving to innovate... repair or the cost of repair is a way that we look into... how to reduce the consumer burden. And we have found many ways to improve that, help them, and lessen the cost. So we have a solution for that," he asked about Samsung's evolution journey on foldables, Park said the concept is to make it smaller." I remember when we had a 5-inch smartphone, we thought it was the biggest, immersive. Now, it's like 6.8-inch and it's becoming bigger and bigger... it doesn't go into your pocket, it's hard to hold. So we started thinking about how we can make it a small form factor. That's when we flipped it or folded it. I think it's a trend that other brands are following," he the Galaxy Unpacked event last month, Samsung also announced the company is now working on a tri-fold phone, which it plans to launch by the end of this asked if the new foldable phone will help in market gains for Samsung, Park replied, "To win the heart of the consumer, durability can be one thing, design and price (could be other things).""It's not that one brand can dominate the whole market. I think having competition enables Samsung to always innovate and look for different technology that does not exist today," he is also reducing its SKUs in the Indian market as part of its optimisation strategy and to increase efficiency."When I first came to India in 2012, there were like 70 brands - feature phone brands, local brands, and Chinese, Korean, Japanese and Scandinavian brands. I thought, how are these 70 brands competing with each other? And if I look at our portfolio, I have more than 50 phones with a Rs 100 to Rs 300 gap between two models. If I dropped the price on one model, it was like a domino. I had to drop prices on the entire portfolio," he referring to the name of rivals, he said there is a mother company that has like five different brands and another US company that plays very strongly in the flagships."So, I had to fight with multiple A, M and F series across online, offline, tier two, three, and four towns. If I battle across the entire front line, I cannot win. I knew that I had to reduce the SKUs. I have to look at efficiency, concentration, and where to fight. And that's when you see optimisation," he the Indian market, Samsung competes with the US-based phone maker Apple in the super premium category, priced over USD 1, to IDC, the Indian smartphone market is led by Vivo, which had 19.7 per cent market share in Q1 2025. Samsung was number two with 16.4 per cent shipments.

Samsung calls India key strategic market, upbeat on growth prospects
Samsung calls India key strategic market, upbeat on growth prospects

Business Standard

time2 hours ago

  • Business Standard

Samsung calls India key strategic market, upbeat on growth prospects

Consumer electronics major Samsung sees India as a "key strategic market" with "immense potential" and stays optimistic about its growth trajectory, a top company official said. The comment comes against the backdrop of global trade and tariff turmoil, and the latest US salvo of 25 per cent tariff imposition on India. India is not just a strategic market for Samsung but a key pillar in its global future, said JB Park, President and CEO, Samsung Southwest Asia, adding the South Korean Chaebol will "continue to invest in innovation, manufacturing, and local value addition, aligning with India's vision of a self-reliant economy." Samsung's long-term commitment to India remains unwavering, as it sees the country as a cornerstone of its global strategy, he said. Samsung views India as a key strategic market with immense potential. The company remains optimistic about India's growth trajectory, driven by government initiatives like Make in India, Digital India, and a robust digital ecosystem. Samsung continues to invest in innovation, manufacturing, and local value addition, aligning with India's vision of a self-reliant economy," said Park. The company, which reported revenue of over Rs 1 lakh crore in FY24 from the Indian market, and operates here with two manufacturing plants, three R&D centres, and one design centre, India plays a crucial role, catering to both local demand and global markets. Samsung, which recently introduced the seventh edition of its flagship foldable smartphone Galaxy Z series, plans to locally manufacture in India at its Noida plant. According to Park, "These new phones will be manufactured at our Noida factory". Acknowledging the role of India in its development, Park, at a media roundtable last month in New York ahead of the launch, had said engineers from Samsung India's Bengaluru R&D facility have contributed significantly to the development of the new devices. Samsung, which had priced its Galaxy Z Fold7 starting from Rs 1.75 lakh to Rs 2.11 lakh, had last week said it is witnessing an "unprecedented demand" for the flagship foldable phone as it has "stocked out in select markets". The company has received over 2.1 lakh pre-orders for Galaxy Z Fold7, Galaxy ZFlip7 and Galaxy Z Flip7 FE and is taking necessary steps at its manufacturing factory in Noida to meet the demand. Over the reparability factors of the Fold and the Flip series, Park said the company has found a solution on the cost side. "Of course, mechanics is something that we are always striving to innovate... repair or the cost of repair is a way that we look into how to reduce the consumer burden. And we have found many ways to improve that, help them, and lessen the cost. So we have a solution for that," he said. When asked about Samsung's evolution journey on foldables, Park said the concept is to make it smaller. " I remember when we had a 5-inch smartphone, we thought it was the biggest, immersive. Now, it's like 6.8-inch and it's becoming bigger and bigger it doesn't go into your pocket, it's hard to hold. So we started thinking about how we can make it a small form factor. That's when we flipped it or folded it. I think it's a trend that other brands are following," he said. During the Galaxy Unpacked event last month, Samsung also announced the company is now working on a tri-fold phone, which it plans to launch by the end of this year. When asked if the new foldable phone will help in market gains for Samsung, Park replied, "To win the heart of the consumer, durability can be one thing, design and price (could be other things)." "It's not that one brand can dominate the whole market. I think having competition enables Samsung to always innovate and look for different technology that does not exist today," he said. Samsung is also reducing its SKUs in the Indian market as part of its optimisation strategy and to increase efficiency. "When I first came to India in 2012, there were like 70 brands - feature phone brands, local brands, and Chinese, Korean, Japanese and Scandinavian brands. I thought, how are these 70 brands competing with each other? And if I look at our portfolio, I have more than 50 phones with a Rs 100 to Rs 300 gap between two models. If I dropped the price on one model, it was like a domino. I had to drop prices on the entire portfolio," he said. Without referring to the name of rivals, he said there is a mother company that has like five different brands and another US company that plays very strongly in the flagships. "So, I had to fight with multiple A, M and F series across online, offline, tier two, three, and four towns. If I battle across the entire front line, I cannot win. I knew that I had to reduce the SKUs. I have to look at efficiency, concentration, and where to fight. And that's when you see optimisation," he said. In the Indian market, Samsung competes with the US-based phone maker Apple in the super premium category, priced over USD 1,000. According to IDC, the Indian smartphone market is led by Vivo, which had 19.7 per cent market share in Q1 2025. Samsung was number two with 16.4 per cent shipments. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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