AWGE: In Paris, A$AP Rocky unveils the tale of his legal victory
June 29, 2025
For a brief fashion show, the Église Protestante Unie de l'Étoile, in the 17th arrondissement in Paris, was transformed into a packed catwalk. On June 27, A$AP Rocky and his fashion label AWGE presented their second collection, a year after their first show Awge - Spring-Summer2026 - Menswear - France - Paris - ©Launchmetrics/spotlight
The New Yorker once again showcased his creativity, influenced by the blocks of Harlem and uptown Manhattan, with a myriad of references to American institutions, from bandanas and tartans to tailored suits. Thirty-seven outfits followed one another under the vaults of the religious establishment, covered by a fresco of photos from A$AP Rocky's current universe.
Staging a personal story
Far from the wake of his first, more political and less personal collection, the creative, whose real name is Rakim Mayers, created what appeared to be a staging of his recent legal adventures (he has just been cleared in an assault with a weapon case dating back to 2021). Those who followed the case will not be surprised that some of the outfits featured suits with badges attached, and that the models were holding files. Awge - Spring-Summer2026 - Menswear - France - Paris - ©Launchmetrics/spotlight
Ball caps and bulletproof vests were reminiscent of this universe's own forces of law and order, while tops were emblazoned with the messages "Not guilty" and "Stop snitchin'," in reference to A$AP Relli, the Harlem rapper's former friend who accused him of assault. A judge-like figure stood tall, overlooking the ballet of models, while a soundtrack created by the designer shook the confessionals.
A collection full of collaborations
In the sweltering heat, the collection was also a theater of collaborations. In front of Rihanna, sat between two security gates, some shoes revealed their signature red Louboutin soles, and sunglasses were made with Ray-Ban , for whom A$AP Rocky has been creative director since last February. The rapper and designer also enlisted the help of Puma , a brand he's been collaborating with since 2023, creating pentagonal-shaped bags and exclusive sneakers. Awge - Spring-Summer2026 - Menswear - France - Paris - ©Launchmetrics/spotlight
The outfits on offer were notable for the amount of detail they contained. Some of the models' hair was scattered with curlers, as if they'd had to come to the show unannounced, while others were wearing bundles of paper. Also, the numerous playing cards wedged into caps or printed on tops seemed to raise the question of chance. Does A$AP Rocky consider the fallout from this trial to be luck-related?
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