Bad Bunny calls out Donald Trump in 'NUEVAYoL' music video
Recently, due to Trump's ongoing immigration crackdown, Southern California has been the epicenter of dozens of ICE raids since early June. On July 3, Congress passed Trump's "Big Beautiful Bill," which will allocate $45 billion for immigration detention centers as well as about $30 billion to hire more ICE personnel, for transportation costs and to maintain ICE facilities, according to NPR.
Bad Bunny launches a political statement, making fun of President Donald Trump on the 4th of July. ????????
pic.twitter.com/S8UA5TVceG — Bad Bunny HQ (@BBPRTV) July 4, 2025
Bad Bunny features Puerto Rico flag across Statue of Liberty in music video
It wouldn't be a Bad Bunny music video without giving a nod to his Puerto Rican heritage.
In the music video, the 31-year-old also features a powerful image of the Puerto Rican flag against the Statue of Liberty's forehead. Bad Bunny ended the "NUEVAYoL" music video with another message: "Juntos Somos Mas Fuertes" ("Together We Are Stronger").
Bad Bunny's latest album "Debi Tirar Mas Fotos" pays tribute to his Boricua roots and sees the singer incorporate traditional genres such as Plena, salsa and jibaro into his signature Latin urbano sound. The 17-track LP features collaborations with Puerto Rican acts including RaiNao, Omar Courtz and Dei V, and Los Pleneros de la Cresta.
What happens now? Bad Bunny's residency is supercharging Puerto Rico's tourism.
In honor of the album's release, Bad Bunny is hosting an estimated 600,000 concertgoers at his sold-out No Me Quiero Ir De Aqui concert residency, which will take place at the Coliseo de Puerto from July 11 to Sept. 14. "The idea for the residency was always there, for as long as I can remember," Bad Bunny told Variety in an interview. "But it became difficult to ignore, the more time passed. I'll admit, it was hard to complete my last tour, because all I wanted to do was move into this chapter."
Watch Bad Bunny's new music video for 'NUEVAYoL':
In May, Bad Bunny announced a world tour for "DeBI TiRAR MaS FOToS" - but to many fans' surprise, it excluded the U.S. The tour will kick off Nov. 21 in Santo Domingo, Dominican Republic, before making its way through Latin America through late February. Bad Bunny will also perform in Sydney, Australia, for the first time, before a performance in Tokyo in March. He'll be hitting up Europe in June and July, visiting London, Marseille, Stockholm and Milan.
Bad Bunny's residency is supercharging Puerto Rico's tourism
With an estimated 600,000 attendees throughout the residency, the concert series is sparking what Glorianna Yamin, vice president of marketing at Discover Puerto Rico, called a "peak period for tourism."
Halfway around the world, Hawaii's high levels of tourism are negatively impacting the islands. From overcrowded trails to traffic congestion, the Pacific islands have been actively seeking visitors who want to create a deeper connection with Hawaii. Puerto Rico, for its part, is paying attention. "It's definitely a change for the industry," Yamin told USA TODAY. "The entire tourism industry is getting ready."
It's not just about the crowds. Discover Puerto Rico (DPR), the island's destination marketing organization, is using this moment to highlight the importance of responsible and sustainable tourism.
Bad Bunny in Puerto Rico: Expect higher prices for flights, hotels this summer
More: Bad Bunny fans won't want to leave Puerto Rico after visiting these 17 places
"We are making sure that we're educating those visitors; first, so they behave as they should, but also so they're intrigued about our culture, our music, our history, our gastronomy ... things Bad Bunny touches on in his album and already has momentum with," Yamin said.
Contributing: Edward Segarra, Josh Rivera, USA TODAY
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