KiranaPro Acquires Likeo to Revolutionise Fashion Commerce with Virtual Try-Ons
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
KiranaPro, a leading ONDC-integrated, AI-powered quick commerce platform, has announced the acquisition of Likeo, a cutting-edge startup specialising in augmented reality (AR)–driven virtual try-on technology. This bold move marks a significant leap in the evolution of KiranaPro's fashion commerce initiative, BLACK — a curated shopping destination designed for Gen Z and tech-native consumers.
With this acquisition, BLACK claims to have become the first app in India to offer AI-powered virtual try-ons across apparel, jewellery, and eyewear. Users will now be able to try on products digitally in real time, transforming product discovery into an immersive, highly personalised experience.
"This acquisition is a bold step in our vision to reinvent online shopping in India," said Deepak Ravindran, Founder and CEO of KiranaPro. "BLACK is not just an app — it's a cultural movement, and Likeo's tech allows us to give users a mirrorless shopping experience that's deeply personal, fun, and frictionless. With Saurav joining us, we're doubling down on AI and visual intelligence to redefine how Gen Z discovers and shops online."
As part of the acquisition, Saurav Kumar, Founder and CEO of Likeo, will join the KiranaPro leadership team to spearhead innovation in AI and visual computing — the foundational engines behind BLACK's next phase.
"Joining KiranaPro to build for BLACK is the perfect match of vision and velocity," said Saurav. "We've always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey. With BLACK, we finally have a canvas to scale this to millions — making shopping more playful, expressive, and real."
The virtual try-on feature will begin rolling out to BLACK users in the coming weeks, with early access provided to fashion and accessory enthusiasts. This new capability aims to enhance shopping confidence, reduce return rates, and offer a uniquely interactive experience.
By acquiring Likeo, KiranaPro is cementing its role as a technology-first retail pioneer — not just empowering kirana stores via ONDC, but also reshaping the future of expressive commerce for the digital generation.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Post
an hour ago
- New York Post
New TikTok trend shows how desperate millennials are to be like Gen Z
Over the last decade, somewhat of a war has grown between Millennials and Gen Z-ers when it comes to fashion and beauty trends. Skinny jeans vs wide leg jeans. Side parts vs middle parts. Ankle boots vs cowboy boots. Advertisement And, for the most part, Millennials have succumbed to the preferences of their younger and 'trendier' counterparts, pushed by the societal pressure to appear younger. But, a trend taking over TikTok has proven that this shouldn't be the case. 'How old do I look?' 5 Millennials have succumbed to the preferences of their younger and 'trendier' counterparts, pushed by the societal pressure to appear younger. master1305 – As of recently, women – and always women – have been coming up on my For You page asking one seemingly simple question: 'How old do you think I look?' Advertisement Now, if this isn't a dangerous question, I don't know what is – particularly in an age of social media where we're so over-exposed to filler and filters to the point where those aging naturally are often perceived to look older than they really are. But, it's not the asking that's the dangerous part — it's the aftermath. 'This is not helpful anymore' TikTok user @ took to the app this week to participate in the 'how old do I look' trend. Advertisement Sonia posted a series of photos — with make-up and without — with the caption 'How old do I look? Don't worry about hurting my feelings, just want the truth'. The video has so far accumulated close to 500,000 views, along with thousands of comments telling her she looked as old as 55. The problem is, she's 35. 5 TikTok user @ took to the app this week to participate in the 'how old do I look' trend. Tiktok/@ Advertisement Sonia has since posted multiple videos changing different aspects of her look. First, it was changing her make-up — getting rid of her eyeliner and switching to a glowier base. 'U have similar features and tones to me. I think this is a GREAT improvement tbh. I'd skip the bottom mascara, and let your nice looking eyes shine!' said one commenter. So, she did that, too. 5 Sonia has since posted multiple videos changing different aspects of her look. Tiktok/@ 'On the right path but I think it's the hair,' said another. And Sonia posted a variety of hair color options for her followers to choose from. While Sonia did state how insightful the experience has been for her, sharing in a video that she suffers from facial paralysis and is on a 'journey to be the best version of herself', she also changed the caption and turned off the comments on her original video hitting back at offensive commenters. Advertisement 'This is not helpful anymore,' she wrote. 5 Other TikTok user @carrieshade posted last month asking how old she looked. 'That was exhausting…I just wanna work on myself after what I have been through. Too many faceless profiles and overly filtered ppl commenting. I just wanted to get some feedback on how to grow and improve. 'Some of you have really been awesome, I thank you. And it's been so far really helpful to get ur tips. I'm working on it and taking the journey now to make myself up to date.' No one is safe Advertisement Sonia isn't the only person who's been bitten by the 'how old do I look' trend. Creator @carrieshade, age 29, posted last month asking how old she looked, garnering a host of brutal comments. '28, from your face, but, with your hair style, glasses and outfit… 32-34,' said one person. Advertisement 5 @justpeachy779 created a whole series out of drastically changing her look after a scathing 'how old do I look' video. 'I could tell when your hair was off your face and glasses were gone and you posed that you were in your 20s, but the hair, glasses and shirt made me I initially think you were 35ish,' said another. 'Glasses give 40s, shirt gives 60+, everything else mid 20s,' said a third. @justpeachy779 created a whole series out of drastically changing her look after a scathing 'how old do I look' video, prompted by someone asking if she had grandchildren despite only being 40. Now, with the approval of her commenters, she dons the label 'glow up expert'. It's okay to look your age! Advertisement The 'how old do I look' trend isn't all bad. If you want to know how to update your look, it's a surefire way to get some honest (probably too honest) feedback. And, there's nothing inherently wrong with wanting to look young, or keep up with trends — unless you don't really want to. If you're in need of a reminder, you don't need to look 20 at 40. But, if you do want to, maybe take TikTok's advice with a grain of salt — Gen Z's beauty advice sometimes takes 'keyboard warrior' to the next level, and chances are, your eyebrows aren't making you look 75.
CNBC
2 hours ago
- CNBC
Essence Fest leads a summer of events for Black entrepreneurs galvanized by economic uncertainty
In a year when the U.S. consumer has been weighed down by economic uncertainty, geopolitical tensions and inflation, Black entrepreneurs are eager to get to the Essence Festival of Culture to connect with their core customers. "Essence Fest is like my Black Friday," said Rochelle Ivory, owner of beauty brand On the Edge Baby Hair. "It is my biggest sales weekend of the year. It's where I make all the capital I reinvest in my business." Essence Fest kicks off on Friday, with roughly 500,000 people attending the event in New Orleans. It generates around $1 billion in economic activity, according to organizers. "It's the cannot-miss event for us," said Brittney Adams, owner of eyewear brand Focus and Frame. She said this year Essence Fest is even more important because she's seen Black consumers pulling back on spending. "I would say the uncertainty of just the economic and political climate — that's giving people a little bit of hesitancy. Should they save the money? Should they buy the things they want?" Adams said. Ivory said her sales are down roughly 30% year over year, but she's hopeful people come to New Orleans looking to spend their time and money in the festival marketplace. "This could make or break some of us," she said. "It's one of the few places where Black women, Black founders can really come together and be seen." The Global Black Economic Forum aims to bring visibility and create solutions for Black business owners at Essence Fest. This year speakers include Supreme Court Justice Ketanji Brown-Jackson and Maryland Gov. Wes Moore. Last year, then-Vice President Kamala Harris spoke. "We intentionally curate a space that allows leaders to preserve, build and reimagine how we can collectively increase economic opportunity to thrive," said Alphonso David, CEO of the GBEF. While many Black Americans express economic anxiety, the data is less clear. In the first quarter of this year, according to Federal Reserve data, the median weekly salary for Black workers was $1,192 a 5% increase year over year. Black unemployment stood at 6% in the most recent jobs report, a historically low number, but still higher than the national average of 4.2%. However, the data doesn't appear to fully reflect the sentiment for many Black Americans who are concerned about the political, cultural and economic shifts that have taken place since President Donald Trump's election. "Never let a good crisis go to waste," said John Hope Bryant, founder and CEO of Operation Hope, one of the nation's largest non-profits focused on financial education and empowerment. Bryant said he sees the concerns of Black Americans as an opportunity in the second half of 2025. "This president has done something that hasn't been done since the 1960s, which is unify Black America. Wealth was created in the early 20th century because Blacks were forced to work together. But instead of Black Lives Matter, let's make Black capitalist matter," he said. Pastor Jamal Bryant of New Birth Missionary Baptist Church has galvanized Black consumers with an organized boycott of Target that began in February in response to the retailer's decision to roll back diversity, equity and inclusion initiatives. Bryant said he is in discussions with Target but is ready to organize a longer-term boycott if the retailer does not fulfill the promises it made to the Black community after the killing of George Floyd. He is urging Black Americans to use the estimated $2.1 trillion dollars in spending power forecast by 2026 to drive economic and political change. "I would dare say that 'pocketbook protests' are a revolutionary activity," said Bryant. "I think we have to be very selective in light of the 'Big Ugly Bill' that just passed and how it will adversely affect our community," he said, referencing Trump's megabill that passed through Congress this week. Invest Fest, an event that blends commerce and culture created by financially focused media company Earn Your Leisure kicks off in Atlanta in August. Co-CEOs Rashad Bilal and Troy Millings said the event will remain focused on financial literacy, but this year they are emphasizing the urgent need for education and entrepreneurship in technology. "It's definitely now or never, the time is now," said Bilal. "The important thing this year is the way technology is going to disrupt a lot of career paths and the businesses, and we have to prepare for that, which is why AI is at the forefront of the conversation, crypto is at the forefront of the conversations, real estate as always and entrepreneurship," said Millings. New this year is a partnership with venture capital firm Open Opportunity and a pitch competition where an entrepreneur can win $125,000 in funding to scale their business. "We need more businesses that can reach $100 million valuation to a $1 billion valuation, get on the stock market. The pathway to that 9 times out of 10 is technology," Bilal said. The National Black MBA Association Conference in Houston in September will have a similar tone. The event is known for its career fair where the nation's largest companies recruit as well as for networking and vibrant social activities. This year, interim CEO Orlando Ashford is working to establish artificial intelligence education and financial literacy as pillars of the event. "Doing business as usual is not an option," Ashford told CNBC. "AI is something I literally refer to as a tsunami of change that's on its way. All of us will be forced to pivot in some ways as it relates to AI. Those of us that are out in front, that embrace it and leverage it actually can turn it into a tremendous and powerful opportunity. Those that wait and ignore it will be overtaken by the wave."
Black America Web
2 hours ago
- Black America Web
Ari Lennox Serves Head-Turning Style In ‘Rolling Stone Africa'—And We're Obsessed
Source: Arnold Jerocki / Getty Ari Lennox is giving everything that needs to be given in her latest editorial for Rolling Stone Africa . The DMV songstress has always slayed us with her soulful vibes and lewks. Now she's bringing global queen energy to the pages of an iconic international mag, reminding us yet again why she's that girl. Coming right after Ciara made history as the first African-American woman on their cover, Rolling Stone Africa continues to amplify the multidimensional magic of Black women. Ari's editorial is right on time—it's a love letter to Black sisterhood and style across oceans. Ari dropped lewk after lewk for her international spread. Styled by Anita Hosanna, each look is uniquely Ari, and somehow better than the next. She wears designers like Di Petsa, Mark Jacobs, Tia Adeola, and Romzy Studio. In the first look, Ari is floating on cloud nine in a dreamy, powder-blue halter gown sprinkled with delicate sparkles. Her hair cascades in soft, luscious curls, and silver accessories add just the right amount of shine. The shots in this fit ooze 'soft girl era' vibes. 'Softness is really just being more open to help,' Ari told Rolling Stone Africa . The 'Shea Butter Baby' singer explained that instead of navigating life solo or leaning entirely on others, she's embracing 'the beauty of collaboration and people.' Next, Ari cranked up the drama, rocking a teal textured halter dress with striking gold details. She styled her hair in flawless, bouncy curls, and she chose chunky gold cuffs for accessories. Another look we love was definitely for the city girls. Ari effortlessly switched gears, serving street-style perfection in a vibrant denim mini-set. Talk about style versatility! Her set's colorful swirl details gave a playful yet sexy, casual slay. The R&B songstress paired the look with chic white heels and big-boss energy. This fit was definitely a mood and forever fly. As Rolling Stone Africa said on Instagram about the singer, 'Ari Lennox isn't asking for permission, she's taking her place, unapologetically. From stages across the United States and Europe, to the soul of South Africa, Ari is building her R&B kingdom on her own terms: bold and brilliantly free.' Read Ari Lennox's feature article with the international publication here. SEE ALSO Ari Lennox Serves Head-Turning Style In 'Rolling Stone Africa'—And We're Obsessed was originally published on
