Latest news with #Likeo
Fashion Network
02-06-2025
- Business
- Fashion Network
Black by KiranaPro acquires Likeo for AR fashion trials
KiranaPro, India's fully ONDC-integrated, AI-powered quick commerce platform, has acquired Likeo, a startup specialising in augmented reality–based virtual try-on technology. The move will integrate Likeo's immersive trial room feature into Black, KiranaPro's fashion commerce platform aimed at Gen Z and tech-savvy consumers. With this development, Black becomes the first app in India to offer AI-powered virtual try-ons across apparel, jewellery, and eyewear, the business announced in a press release. The feature blends interactivity, personalisation, and visual computing, aiming to offer users a frictionless, engaging shopping experience. 'This acquisition is a bold step in our vision to reinvent online shopping in India,' said KiranaPro's founder and chief executive officer Deepak Ravindran in a press release. 'Black is not just an app- it's a cultural movement, and Likeo's tech allows us to give users a mirrorless shopping experience that's deeply personal, fun, and frictionless.' As part of the deal, Likeo's founder and chief executive officer, Saurav Kumar, will join KiranaPro's leadership team to drive innovation in AI and visual computing. The Likeo-powered trial room will begin rolling out on Black in the coming weeks, starting with early access for fashion and accessories. 'Joining KiranaPro to build for Black is the perfect match of vision and velocity,' added Saurav Kumar. 'With Black, we finally have a canvas to scale this to millions- making shopping more playful, expressive, and real.'
Entrepreneur
30-05-2025
- Business
- Entrepreneur
KiranaPro Acquires Likeo to Revolutionise Fashion Commerce with Virtual Try-Ons
With this acquisition, BLACK aims to offer AI-powered virtual try-ons across fashion categories, enabling real-time, personalised digital product trials and transforming the online shopping experience for Gen Z users. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. KiranaPro, a leading ONDC-integrated, AI-powered quick commerce platform, has announced the acquisition of Likeo, a cutting-edge startup specialising in augmented reality (AR)–driven virtual try-on technology. This bold move marks a significant leap in the evolution of KiranaPro's fashion commerce initiative, BLACK — a curated shopping destination designed for Gen Z and tech-native consumers. With this acquisition, BLACK claims to have become the first app in India to offer AI-powered virtual try-ons across apparel, jewellery, and eyewear. Users will now be able to try on products digitally in real time, transforming product discovery into an immersive, highly personalised experience. "This acquisition is a bold step in our vision to reinvent online shopping in India," said Deepak Ravindran, Founder and CEO of KiranaPro. "BLACK is not just an app — it's a cultural movement, and Likeo's tech allows us to give users a mirrorless shopping experience that's deeply personal, fun, and frictionless. With Saurav joining us, we're doubling down on AI and visual intelligence to redefine how Gen Z discovers and shops online." As part of the acquisition, Saurav Kumar, Founder and CEO of Likeo, will join the KiranaPro leadership team to spearhead innovation in AI and visual computing — the foundational engines behind BLACK's next phase. "Joining KiranaPro to build for BLACK is the perfect match of vision and velocity," said Saurav. "We've always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey. With BLACK, we finally have a canvas to scale this to millions — making shopping more playful, expressive, and real." The virtual try-on feature will begin rolling out to BLACK users in the coming weeks, with early access provided to fashion and accessory enthusiasts. This new capability aims to enhance shopping confidence, reduce return rates, and offer a uniquely interactive experience. By acquiring Likeo, KiranaPro is cementing its role as a technology-first retail pioneer — not just empowering kirana stores via ONDC, but also reshaping the future of expressive commerce for the digital generation.
