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'I need this': Fans react as Lego and Pokémon announce new partnership starting in 2026

'I need this': Fans react as Lego and Pokémon announce new partnership starting in 2026

Yahoo18-03-2025
USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change.
Get ready to not only catch 'em all, but build 'em all next year.
Lego and Pokémon announced on Tuesday that they have entered a multi-year partnership to bring "Lego Pokémon" to life in 2026. The announcement doesn't share details about the partnership, whether folks can expect Pokémon building sets; a Lego Pokémon video game; or limited edition playing cards, but fans have already begun to speculate. Instead, a short teaser video featuring a Pikachu tail made of Lego bricks bounces across the screen.
"I need this, I need this," TikTok user Eric Bricks said in a video on Tuesday. "I can already see this theme selling like hot cakes. We know how crazy Pokémon fans are."
With the news hot off the presses, here's what we know so far about the Lego and Pokémon partnership.
As of Tuesday, Lego and Pokémon's announcement remains quite vague for what their "multi-year partnership" includes. Fans are encouraged to check in on the Lego Pokémon website for updates at lego.com/en-us/themes/pokemon/about.
Lego Pokémon will be released in 2026, the companies shared.
No, Lego has not made Pokémon building sets before.
Up until now, popular Pokémon buildable sets have almost exclusively been created and sold by Mattel under the company's Mega Bloks brand.
Lego and Pokémon fans alike have taken to social media to share their excitement for the collaboration.
"I have lost count of the amount of times people have asked me what my dream Lego theme would be and I always answer the same way: 'Pokémon. Give me Pokémon.' And it's finally happening," TikTok user Block Party UK said in a video sharing the news.
TikTok user cjBricklz, a Lego ambassador, said he hopes the brands release each of the first generation Pokémon (think Bulbasaur, Charmander and Squirtle) as brick-build characters.
"I think those would be some amazing 18+ sets and I would spend hundreds on those," cjBricklz said in his video.
The Pokémon collaboration isn't the first time Lego has dipped its toes in the video game waters. Over the years, Lego has released Super Mario Bros., The Legend the Zelda, Minecraft and Animal Crossing sets.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at gcross@usatoday.com.
This article originally appeared on USA TODAY: Lego, Pokémon enter partnership with new products coming in 2026
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