Huawei seeks AI chip customers in Middle East, South-east Asia

Business Times

11-07-2025

[HONG KONG] Huawei Technologies is trying to export small quantities of artificial intelligence (AI) chips to the Middle East and South-east Asia, an effort to establish a foothold in markets dominated by Nvidia despite ongoing manufacturing challenges.
The hardware giant, China's strongest competitor to leading US chipmakers, has reached out to potential customers in the United Arab Emirates, Saudi Arabia and Thailand about purchasing its older-generation Ascend 910B processors, according to sources familiar with the matter. The two Gulf nations recently struck deals for well over a million Nvidia and Advanced Micro Devices (AMD) chips over several years. Thailand's AI efforts similarly rely on Nvidia.
Huawei is offering 910B volumes in the low thousands, according to the sources, though the exact number for any particular pitch remains unclear. The company is also trying to woo customers with remote access to CloudMatrix 384, the sources said. That's a China-based AI system built with more advanced Ascend 910C chips, which Huawei is not currently prepared to export due to limited supplies, according to a source familiar with the company's thinking.
Huawei is focused on selling 910Cs to Chinese firms that cannot access best-in-class American chips, the source said.
Huawei's efforts have not produced any finalised deals, the sources said, though they indicate the company, which Nvidia has called a formidable competitor, wants to give foreign AI markets a taste of its technology as it works to boost manufacturing output.
The proposals also have garnered attention from policymakers in Washington, who want to ensure that the world builds AI systems using American, not Chinese, technology. US officials and Huawei itself, estimate that the Ascend lineup trails Nvidia's offerings by a generation or more.
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Parties in the UAE, including the Mohamed bin Zayed University of Artificial Intelligence, have not shown interest, the sources said, while the status of talks in Thailand is unclear. Representatives for the UAE government and the university did not respond to requests for comment, while Thai officials did not immediately respond on a public holiday.
Huawei has also pursued a deal for some 3,000 Ascend chips in Malaysia, Bloomberg News has reported, though the status of that project is unclear. Saudi Arabia, meanwhile, seems open to potential purchases, including by the Saudi Data & AI Authority or SDAIA, according to one source who described those conversations as advanced. The Saudi government did not immediately respond to a request for comment, while a SDAIA spokesperson said that 'at this stage, we are not in a position to provide a comment as the matter is outside our current scope'.
A senior Trump administration official has said Huawei can only make 200,000 AI chips this year, which are expected to be delivered mostly within China, where demand exceeds a million processors. (That number does not include a stockpile of 2.9 million Ascend 910B dies Huawei managed to source from production powerhouse Taiwan Semiconductor Manufacturing Company)
But Washington 'should not take too much comfort in the fact that China's production of these advanced chips is relatively small, because we know they have global ambitions', Commerce Under Secretary Jeffrey Kessler told lawmakers last month.
Huawei declined to comment for this story, which is based on interviews with around a half-dozen people who requested anonymity to discuss sensitive information. The company said earlier this year that it has not shipped Ascend chips to Malaysia, and the Malaysian government has also distanced itself from that private project.
US officials are particularly focused on AI infrastructure projects in the Middle East and South-east Asia, given those regions' technological ambitions as well as their longtime ties to Beijing and Huawei.
While many governments have sought to avoid picking sides in the US-China AI race, Washington has applied increasing pressure for those decisions by warning companies against using Huawei AI processors, while offering access to advanced American chips, but only under certain conditions.
Those conditions, though, have yet to be determined. Nearly two months after the Trump administration said it would overhaul a Biden-era framework, officials remain divided on the national security implications of Nvidia and AMD sales to places such as the UAE and Saudi Arabia.
The Commerce Department has drafted but not finalised a rule that would formalise its May announcement and extend license requirements on AI chips to Malaysia and Thailand, but which does not constitute a comprehensive replacement to Biden's approach.
The agency also has not approved chip shipments for billions of US dollars in AI deals touted as part of US President Donald Trump's May trip to the Persian Gulf, sources familiar with the matter said. AI chip exports to the UAE, Saudi Arabia and other Gulf nations have required US licenses since 2023.
Nvidia declined to comment. AMD and the Commerce Department did not respond to requests for comment.
For Trump officials who have argued in favour of those projects, Huawei's attempts to export Ascend chips are all the more reason to move quickly, so that the company does not lock in customers now and then ship larger volumes in the future, sources familiar with the matter said.
But others remain worried that sizeable exports of US chips could ultimately benefit Beijing, and argue that Nvidia's dominance gives Washington leverage to impose stronger security conditions on overseas data centres.
In these officials' view, sources familiar with the matter said, the fact that Huawei is only offering foreign customers a few thousand Ascend chips, and not even its best ones, illustrates exactly why the US can afford to take its time.
In Saudi Arabia, where a state-backed AI fund has said it would divest from China if the US asked, the government has long collaborated with Huawei on AI initiatives. But it remains unclear whether SDAIA would move forward with an Ascend 910B deal, or how the US could respond.
The Commerce Department earlier this year said use of Huawei's Ascend chips 'anywhere in the world' could be a violation of US trade restrictions, which the agency says cover those processors because Huawei uses American technology in its production process.
Amid backlash from Beijing, the Commerce Department removed that global reference, though the guidance still says that unapproved use of the Ascend 910B, 910C or 910D, a future Huawei model, may result in penalties from Washington. BLOOMBERG